The document outlines a social media strategy roadmap for a company. It discusses laying the foundation for success through commitment to executing planned strategies. This ensures resources are not wasted. The document stresses the importance of consistency to measure performance over time. Finally, it notes that the online landscape is always changing, so strategies must be reviewed regularly and adapted based on what works best.

1. Social Media
Strategy Roadmap
Level 2, 20 Chandos Street Ph: (02) 9438 5633
St Leonards 2065 Fax: (02) 9436 0081
NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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2. Laying the
foundation
is the key to
success
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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3. Commitment to execute
what is planned will mean
you don’t fail
Execution will mean less wasted resources
This is self explanatory
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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4. Without consistency there
is no way to measure
performance
 Allows you to remain top of mind
 Allows you to measure your strategy
over time
 Creates expectation of more content
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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5. The online landscape is
continually changing, you
need to be flexible to be
successful.
 Review your strategies and
performances regularly
 Do more of what works, and less of
what doesn’t
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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6. Workshop Q’s
Level 2, 20 Chandos Street Ph: (02) 9438 5633
St Leonards 2065 Fax: (02) 9436 0081
NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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7. Workshop Q’s
To increase customer referrals
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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8. Workshop Q’s
To increase positive brand mentions
by 50% over 6 months
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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9. Workshop Q’s
We will use Facebook, Twitter,
Pinterest and community forums as
our social channels.
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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10. Workshop Q’s
 Facebook – Share tips and tricks that our customers can use to improve
their experience with our products. Incorporate like buttons to ensure
they have easy ways to share our content
 Tweet interesting facts about our product to encourage Retweets
 Create and upload content to our pinboard to ensure our product is
available to share on Pinterest and actively ask customers to participate.
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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11. Workshop Q’s
Encourage our existing e-mail
database to join our social channels
and participate
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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12. Workshop Q’s
Create reports with the most
important KPI’s
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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13. Thank You
Now more on Social Media ROI
Level 2, 20 Chandos Street Ph: (02) 9438 5633
St Leonards 2065 Fax: (02) 9436 0081
NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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14. www.ewebmarketing.com.au
Call 1300 785 122
Sydney Office Ph: (02) 9438 5633
Level 2, 20 Chandos Street Fax: (02) 9436 0081
St Leonards 2065 NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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