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Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising

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Elizabeth Engel
Elizabeth Engel

Presentation given at the Association Foundation Group January 2010 monthly luncheon meeting.

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Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG Luncheon January 14, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI
Fundraising Hasn’t Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for Fundraising HAVE Changed ,[object Object],[object Object],[object Object],[object Object],[object Object]
Data, Data, Who’s Got the Data? ,[object Object],[object Object],[object Object],[object Object]
Online Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving ,[object Object],[object Object],[object Object],Source: http://forums.blackbaud.com/blogs/connections/archive/2010/01/04/2009-online-giving-trends.aspx
Types of Social Media Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Business Week Forrester Data June, 2007
Seniors: Age 62+ Source: Business Week Forrester Data June, 2007
Boomers: Age 41 - 61 Source: Business Week Forrester Data June, 2007
Gen X: Age 27-40 Source: Business Week Forrester Data June, 2007
Millennials: Age 18-26 Source: Business Week Forrester Data June, 2007
The Future Is Now ,[object Object],[object Object],[object Object]
What is all this stuff anyway? ,[object Object],[object Object]
Examples: Fundraising – This is my year to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: Fundraising – BlogRaising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: Fundraising – BlogRaising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://beth.typepad.com/
Examples: Fundraising – 12For12K ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: Fundraising – Twestivals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples: Relationship Building - Twitter
Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 FB Causes will not save you financially - only 2 organizations (Nature Conservancy and Students for a Free Tibet) have raised more than $100K FB Causes is great for raising awareness – over 22 million monthly active users
Examples: Relationship Building - Blogging
YOUR Examples
Q&A
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising

  • 1. Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG Luncheon January 14, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI
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  • 6. Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  • 7. Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  • 8.
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  • 10. Seniors: Age 62+ Source: Business Week Forrester Data June, 2007
  • 11. Boomers: Age 41 - 61 Source: Business Week Forrester Data June, 2007
  • 12. Gen X: Age 27-40 Source: Business Week Forrester Data June, 2007
  • 13. Millennials: Age 18-26 Source: Business Week Forrester Data June, 2007
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  • 22. Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 FB Causes will not save you financially - only 2 organizations (Nature Conservancy and Students for a Free Tibet) have raised more than $100K FB Causes is great for raising awareness – over 22 million monthly active users
  • 25. Q&A
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  • 27.