Talk by Fima Katz, CEO of Exadel, on "Overcoming the Challenges of Building Next Generation Mobile Cloud Applications" at Apps World Europe conference in London on Nov. 30, 2011. http://www.apps-world.net/europe/

1. What To Expect from Mobile Cloud
Overcoming the Challenges of Building Next-Generation Mobile Cloud
Applications
www.gotiggr.com
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2. Exadel at Glance
Exadel – a developer’s company
U.S. Corporation since 1998
Offices in U.S., Canada, Germany, Ukraine, Russia, Belarus
A successful history of tool development
Open source and proprietary tools
Large, active developer community
Enterprise Tools: Red Hat, AT&T, HP, Sprint, eBay, Samsung
Very unique experience and skills
Tools for developers
Projects for Fortune 500 clients
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3. Exadel Developers Products
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4. Sample Clients
Trusted Technology Partner
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5. Transformation Factors
Cloud Mobile
Social
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6. Common Trend
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7. Gartner: Citizen Developers
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8. Power Shift
Assets
Developers
Applications
Customers
Revenue
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9. Never Ending Problem?
Forrester: “Easy-to-acquire tools and
technologies will usher in an era of
business self-sufficiency”
The programmer
The user view: view: what can I
what do I want? deliver?
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10. Paradigm Shift: From Client/Server
to Client/Cloud
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11. Client/Server vs Client/Cloud
Client/Server Client/Cloud
Target Smart phones, iPad,
PC-type
Device Tablets
Single: Windows, iOS, Android, Win 7/8,
OSs
Unix/Linux WebOS, QNX
Form Factor Single: Windows, Various (from phones to
Browser different tablets)
Server site Heavy dependent on Cloud based, no single
the server side server
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12. C/S vs C/C (cont.)
Client/Server Client/Cloud
Development Long to medium,
cycle Very short, agile
enterprise
Time to
change Medium to long Very short
Development
paradigm Traditional, desktop IDE Agile, cloud based
Enterprise stack, server Simple, lightweight, cloud
Technology based
based
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13. C/S vs C/C (cont.)
Client/Server Client/Cloud
Development
structure Team based Collaborative, social
Who can do it
Professional Professionals +
Programmers Citizen Developers
Available Skills Abundance Very few
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14. Tiggr – New Generation
Tiggr: Cloud-based service
for building native and
HTML5 mobile apps
Enables building
multiplatform mobile apps
very quickly, and easily
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15. 5 Steps to Building an App with Tiggr
Step 1 Tiggr makes it fast and easy to build the app UI.
Build the UI Drag & Drop the components needed into the phone
Step 2 Connect REST service or data. Select your service
Select services to and create a component on the screen with the data
use mappings
Step 3
Define events and add actions to be invoked for UI
Bind UI with events components and bind to services
& actions
Step 4 Test the app inside a desktop browser, a browser on a
Test the APP mobile device, or using Tiggr Mobile Tester on your
phone
Step 5 Get whatever you need from the project: as an archive
Export source code of all HTML/JavaScript/CSS files, Android .apk.
or get the binary iPhone .ipa or WAC .wga
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16. Standard Technology
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17. Users Growth
Mobile Platform Users
Web Framework Users
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18. Developers’ Profile
Non-technical
Managers Professional
24% Developers
43%
Business
Functions
33%
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19. Case Study: Telco
Data (not voice) is the prime revenue driver
“Dumb pipe” - difficult to differentiate
Telco “golden mine”: to leverage existing captive
audience and carrier assets (OSS/BSS, LBS,
SMS/MMS, IP services, …)
How to create applications that attract and retain
high-value subscribers
High price for enterprise development
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20. Components for Success
Offer rich cloud
development
platform
Create development
ecosystem Developers
Provide
Monetization
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21. Questions?
www.gotiggr.com
Fima Katz
CEO, Exadel
fkatz@exadel.com
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