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Balanced Scorecard
Strategic Performance
Management

Recognize & Retain

Execute & Evaluate

Consulting & Training Services
Prioritize & Plan
eXample Consulting Group
www.exampleCG.com
http://strategy.groupsite.com
Enabling Excellence!!
A Virtue Corporate Group firm

Discover & Define
A few facts……

“Less than 10% of strategies effectively formulated are effectively
executed”
Fortune Magazine

Most are poorly constructed and
poorly implemented

“Over 60% of Fortune 1000 either have, or are experimenting with,
Balanced Scorecards”
Fortune Magazine

There are numerous
misconceptions & misunderstandings
about balanced scorecards

But….estimated that less than 30% of organisations with Balanced
Scorecards are getting any business benefits, due in the main to poor
construction
Balanced Scorecard Collaborative Survey
eXample Consulting Group
Barriers to strategy implementation

eXample Consulting Group
What is Balanced Scorecard?
Balanced Scorecard is a framework that helps organizations translate
strategy into operational objectives that drive both behaviour and
performance

eXample Consulting Group
Strategy Map – Identify Critical Factors via Cause-Effect Linkage
Improve Shareholder Value
Financial
Perspective:
the drivers of
shareholder
value

Productivity Strategy
Improve Cost
Structure

Increase Asset
Utilization

 Cost per Unit

Internal
Perspective:
how value is
created and
sustained
Learning & Growth
Perspective: role for
intangible assets –
people, systems,
climate and culture

Enhance Customer
Value
 Customer
Profitability

 Asset Turnover

•Market and Account Share 

Customer
Perspective:
the
differentiating
value
proposition

Revenue Growth Strategy

Shareholder Value
ROCE



Customer Acquisition

Customer Retention



Create Value from
New Products &
Services
 New Revenue
Sources

Customer Satisfaction
Product Leader

Customer Solutions

Customer Value Proposition
Product/Service Attributes
Price

Quality

Time

Operations Theme

(Processes that
Produce and Deliver
Products & Services)

Low Total Cost

Relationship
Function

Service

Customer
Management
Theme
(Processes that
Enhance Customer
Value)

Image

Relations

Brand

Innovation Theme
(Processes that
Create New
Products and
Services)

Regulatory and
Society Theme
(Processes that
Improve the
Environment
and
Communities)

Human, Information, and Organizational Capital
Strategic
Competencies

Strategic
Technologies

eXample Consulting Group

Climate for
Action
Balanced Scorecard - Deployment Roadmap
Implementation Steps

eXample Consulting Group
Balanced Scorecard – Deployment Roadmap

BALANCED SCORECARD CONSULTING AND TRAINING SERVICES
A. STRATEGY DEPLOYMENT – STATUS ASSESSMENT (Ph 1) (2-4 Days)
(Conduct Survey, Present Findings and Recommend Roadmap)

B. BALANCED SCORECARD DEPLOYMENT PROGRAM (Ph 2) (15 - 25 Days)
(Training + Implementation Facilitation – Spread over 3-6 months)

C. BALANCED SCORECARD REVIEW SERVICES (Ph 3)

(3 – 6 Days)

(Post implementation review – @1-2 days per month)
Based on understanding of client profile and needs, a customized proposal is
submitted

eXample Consulting Group
BSC Projects

Binani Group (Cement Division) (Rs 2,280 Cr.)
BSC Oriented KRA (Objectives) and KPI (Measures) –
Divisional Level
BSC Oriented KRAs and KPIs for Departmental Heads (16
Depts)
Advisory inputs to set up Goal/Activity Weightages
Fully BSC aligned Performance measurement and
management system – this FY

eXample Consulting Group
BSC Projects

Micro Therapeutic Research Labs (CRO) (Rs 75 Cr.)
Strategic Performance Management Maturity Survey (Review) and
Strategy Map Creation
BSC Aligned KRA (Objectives) and KPI (Measures) – Division
BSC Aligned KRAs and KPIs for Departmental Heads (7 Depts)
including Program/Initiatives and Accountability
Advisory inputs to set up Goal/Activity Weightages and cascading
BSC to Individual Levels
Automation of BSC performance Management System - Upcoming
eXample Consulting Group
BSC Projects

Farida Shoes (Footwear Exports) (Rs. 270 Cr.)
Strategy Deployment Maturity Survey and Strategy Map Creation
BSC Aligned KRA (Objectives) and KPI (Measures) – Divisional Level
BSC Aligned KRAs and KPIs for Departmental Heads (8 Depts)
including Program/Initiatives and Accountability
Advisory inputs to set up Goal/Activity Weightages
Cascading BSC to Individual Levels
Automation of BSC performance Management System – (Overlay to
In-House system)
eXample Consulting Group
BSC Projects

Jayem Automotive (Performance Automobiles) (Rs 400 Cr. – FY 14)
Strategic Performance Management Maturity Survey (Review)
Strategy Map Creation and Balanced Scorecard Design (Company)
BSC Aligned KPIs for Two Business Divisions and Departments (13
Depts) including Program/Initiatives and Accountability
Consulting inputs to set up Goal/Activity Weightages and Cascading
BSC to Individual Levels
Automation of BSC performance Management System
eXample Consulting Group
BSC Training – Section 1 - Introduction

BSC Introduction
Balanced Scorecard – Concept and Origin
Introduction to Performance Measurement and
Management
Definitions
BSC – Purpose, Drivers and Differentiators
Sample BSC performance measures

eXample Consulting Group
BSC Training – Section 2 – BSC Design

Balanced Scorecard Design
Develop Strategic Themes and results
Develop strategic objectives and drivers

Strategy Mapping
Derive Strategic Performance measures, Targets and
thresholds
Develop Strategic initiatives
Define criteria for selecting initiatives

eXample Consulting Group
BSC Training – Section 3 – BSC Implementation

BSC Implementation
Aligning strategy and process through the organization
Collect, verify and validate performance data
Software for managing performance data
Developing the communication plan
Cascading the scorecard
Employee motivation
Linking strategy to resource decisions
Implementation challenges and Critical Success factors
eXample Consulting Group
BSC Training – Section 4 – EPM Integration

Enterprise Performance Management (EPM) Integration
Integration with EMS
Best Practices

Linking performance to rewards
Scorecard rollout, training and change management
Conclusion
Assessment and Feedback

eXample Consulting Group
Program Deliverables – By eXample Consulting Group

Deliverables
- Consulting, Training and Review Services
- Recommendation reports (where applicable)
- Course Materials (Training handouts)
- Feedback Forms (capture participant comments of the program)
- BSC Templates (Soft Copy)

Value Additions
-BSC Information (E-Books, Articles, Websites and associated
information)
- “eXclusive” Membership of Strategy and Analytics forum

eXample Consulting Group
Why eXample Consulting Group

Value Proposition

The key differentiators of eXample Consulting Group as an organization are:
• Deep and wide expertise in Strategy and Process Excellence domains with highly
experienced team of consultants
• Very high focus on creating business value for clients through a solid understanding
of their business environment, strategy, challenges, processes, culture and integrated
approach to leveraging people, process and technology for facilitating transformation.
• Well established base of reputed and highly demanding corporate clients and highly
satisfied participants from diverse industry sectors
• Highly responsive to client needs – very agile and rapid turnaround culture and easy
to do business with as a firm
• High quality of consulting and training expertise and flawless delivery, hence
immense business value to the client for the time and money invested.
For Client Testimonials, please see next page and also visit www.examplecg.com

eXample Consulting Group
Client Testimonials / Participant Feedback

Client Speak

Very useful and interactive! Tough subject dealt very well. Learned coach, very presentable
and an expert!! Information well shared. Got 100% value, 100% applicable in my work and will
recommend the program to colleagues.
My rating: 10 / 10 – CFO and Controller (Ciber)
The Best Trainer, best course ware and best delivery of training!! You folks are really good!!
My rating: 10 / 10 – Senior Manager (IT) and Head of PMO (ILFS Investsmart)
Training was good!! I was amazed with the trainer’s talent of remembering names at the first
sight!! His presentation skills are really good!! I will definitely recommend this program to
friends and colleagues. It has applicability to a great extent in my work environment!!
My Rating: 10 / 10 – Sr. Software Engineer (Accenture)
Very good program and examples! Got 200% value for the fees paid. It is completely applicable
in my work environment and I will definitely recommend to colleagues.
My rating: 9.7 / 10 – Senior Process Designer (A leading Telecom IT Solutions firm)
The way program was conducted and the case study provided was great!! Very easy to
understand. Will definitely recommend this program!
My rating: 10 / 10 - Manager – Account Payable (RSM McGladrey)

eXample Consulting Group
Client Speak

Client Testimonials / Participant Feedback

Excellent!! I would like to attend more such workshops by the trainer. The contents are simple and
explained in an interesting manner. The instructor communicated very well and has a very good
content knowledge. The attention was catering to everybody’s needs. It was a mixed group and
gave many insights / view points. Program met 100% expectations and delivered 100% value. Will
definitely recommend to colleagues.
My rating: 9.2 / 10 - Software Engineer (Motorola)
The program is very informative and useful. The trainer is very knowledgeable and deep. All the
concepts were illustrated with practical life examples. The use of software and the case studies
make the program very practical.
My Rating: 9 / 10 – Project Manager (Financial Business Applications)
Very interactive program which has achieved my objective of getting the training. I liked the
spread of topics, pace of training, especially the (Software) tools supplied. Got 100% value from the
program and it is 100% applicable in my work environment. Will definitely recommend to
colleagues.
My rating: 8 / 10 - Chief Operating Officer (BNP Paribas Offshore Services)

eXample Consulting Group
Client Testimonials / Participant Feedback

Client Speak

Very pleased to find a very knowledgeable teacher for a very difficult and challenging exercise
My rating: 10 / 10 - Head of R&D (PhD) (Johnson Matthey, Mumbai)
A very good initiative for success of business. Very structured and focused program. V.Good
understanding of the subject and conveying the same to the participants. V. Good !!
My rating: 10 / 10 - Head - Quality Assurance (Johnson Matthey, Mumbai)
The program has improved the efficiency of my product experimentation and analysis of
results. Will help me to design product robust enough to withstand climatic abuses
My rating: 9.7 / 10 – Senior Food Technologist (Cadbury India – R&D (S&T) Group, Mumbai)
I found the case study very interesting and everything started happening practical
My rating: 9.6 / 10 - Manager – Quality (Johnson Matthey, Mumbai)
I liked the trainer expertise and approach. Will definitely recommend to colleagues.
My rating: 9 / 10 – Senior Analyst – Asset Servicing (JP Morgan Offshore services)
It was an excellent program to understand and excel. Wonderful opportunity to understand
what and where your project is lagging. Trainer with good practice experience. Will definitely
recommend to colleagues and applicability is 100% in my work environment.
My rating: 8 / 10 - Test Analyst (Intel)

eXample Consulting Group
Client Testimonials / Participant Feedback

Client Speak

The Certification program was truly an enriching experience. One thing that clearly stood out was
the extremely practical perspective of the workshop, further it also gave us an environment to
interact with folks from other industries and see things in a different light. I would like to thank
you for this wonderful opportunity and would look forward to more such opportunities to interact.
My rating: 9 / 10 - Business Analyst – Retail domain (Infosys)
It was value for money. An amazing program!! Thanks to the trainer for making the training very
interesting and interactive. Many aspects were very relevant to all industries. The trainer’s energy
level is much appreciated. Program met my expectations 100%, got 100% value
My rating: 9 / 10 - Manager - Quality and Training (Vodafone India)
I very much liked the program content and approach. Concept of “noise” has actually made me
think the importance of it at the final implementation or handing it over to production.
Incorporation of this at early stage of dev. will surely improve the performance
My rating: 9 / 10 – Senior R&D Executive (Cadbury India – R&D (S&T) Group, Mumbai)

The program nicely related to real life situation that are applicable to R&D group to the concepts
and techniques being explained. There are so many situations where we base our judgment on past
experience and do not collect sufficient data. Proper data collection and its proper analysis is must.
My rating: 9 / 10 – Head - Product Development (Cadbury India – R&D (S&T) Group, Mumbai)

eXample Consulting Group
Why eXample Consulting Group?

Expertise

 Deep expertise in Domain, technology

and Process consulting disciplines
 Proven consulting model and templates

Culture

 Easy to do business with, 100% Service focus
 Customized contracts
 Value system of Partnership, Honesty, Trust,

Team work, Humility

 Unique Program Management model for

Delivery

assured results
 Specialized Subject matter expertise
 Integrated Consulting Approach
 Client testimonials

eXample Consulting Group
Contact
Sethu V,
Practice Director,
eXample India
(A Virtue Corporate Group firm)
Chennai, India
M: +91- 98840 83363
T: +91-44-4305 4521
e: enquiry@examplecg.com
W: www.examplecg.com
(USA – UK - Kenya – India)

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eXampleCG Balanced Scorecard Strategic Performance Management - Consulting and Training Programs

  • 1. Balanced Scorecard Strategic Performance Management Recognize & Retain Execute & Evaluate Consulting & Training Services Prioritize & Plan eXample Consulting Group www.exampleCG.com http://strategy.groupsite.com Enabling Excellence!! A Virtue Corporate Group firm Discover & Define
  • 2. A few facts…… “Less than 10% of strategies effectively formulated are effectively executed” Fortune Magazine Most are poorly constructed and poorly implemented “Over 60% of Fortune 1000 either have, or are experimenting with, Balanced Scorecards” Fortune Magazine There are numerous misconceptions & misunderstandings about balanced scorecards But….estimated that less than 30% of organisations with Balanced Scorecards are getting any business benefits, due in the main to poor construction Balanced Scorecard Collaborative Survey eXample Consulting Group
  • 3. Barriers to strategy implementation eXample Consulting Group
  • 4. What is Balanced Scorecard? Balanced Scorecard is a framework that helps organizations translate strategy into operational objectives that drive both behaviour and performance eXample Consulting Group
  • 5. Strategy Map – Identify Critical Factors via Cause-Effect Linkage Improve Shareholder Value Financial Perspective: the drivers of shareholder value Productivity Strategy Improve Cost Structure Increase Asset Utilization  Cost per Unit Internal Perspective: how value is created and sustained Learning & Growth Perspective: role for intangible assets – people, systems, climate and culture Enhance Customer Value  Customer Profitability  Asset Turnover •Market and Account Share  Customer Perspective: the differentiating value proposition Revenue Growth Strategy Shareholder Value ROCE  Customer Acquisition Customer Retention  Create Value from New Products & Services  New Revenue Sources Customer Satisfaction Product Leader Customer Solutions Customer Value Proposition Product/Service Attributes Price Quality Time Operations Theme (Processes that Produce and Deliver Products & Services) Low Total Cost Relationship Function Service Customer Management Theme (Processes that Enhance Customer Value) Image Relations Brand Innovation Theme (Processes that Create New Products and Services) Regulatory and Society Theme (Processes that Improve the Environment and Communities) Human, Information, and Organizational Capital Strategic Competencies Strategic Technologies eXample Consulting Group Climate for Action
  • 6. Balanced Scorecard - Deployment Roadmap Implementation Steps eXample Consulting Group
  • 7. Balanced Scorecard – Deployment Roadmap BALANCED SCORECARD CONSULTING AND TRAINING SERVICES A. STRATEGY DEPLOYMENT – STATUS ASSESSMENT (Ph 1) (2-4 Days) (Conduct Survey, Present Findings and Recommend Roadmap) B. BALANCED SCORECARD DEPLOYMENT PROGRAM (Ph 2) (15 - 25 Days) (Training + Implementation Facilitation – Spread over 3-6 months) C. BALANCED SCORECARD REVIEW SERVICES (Ph 3) (3 – 6 Days) (Post implementation review – @1-2 days per month) Based on understanding of client profile and needs, a customized proposal is submitted eXample Consulting Group
  • 8. BSC Projects Binani Group (Cement Division) (Rs 2,280 Cr.) BSC Oriented KRA (Objectives) and KPI (Measures) – Divisional Level BSC Oriented KRAs and KPIs for Departmental Heads (16 Depts) Advisory inputs to set up Goal/Activity Weightages Fully BSC aligned Performance measurement and management system – this FY eXample Consulting Group
  • 9. BSC Projects Micro Therapeutic Research Labs (CRO) (Rs 75 Cr.) Strategic Performance Management Maturity Survey (Review) and Strategy Map Creation BSC Aligned KRA (Objectives) and KPI (Measures) – Division BSC Aligned KRAs and KPIs for Departmental Heads (7 Depts) including Program/Initiatives and Accountability Advisory inputs to set up Goal/Activity Weightages and cascading BSC to Individual Levels Automation of BSC performance Management System - Upcoming eXample Consulting Group
  • 10. BSC Projects Farida Shoes (Footwear Exports) (Rs. 270 Cr.) Strategy Deployment Maturity Survey and Strategy Map Creation BSC Aligned KRA (Objectives) and KPI (Measures) – Divisional Level BSC Aligned KRAs and KPIs for Departmental Heads (8 Depts) including Program/Initiatives and Accountability Advisory inputs to set up Goal/Activity Weightages Cascading BSC to Individual Levels Automation of BSC performance Management System – (Overlay to In-House system) eXample Consulting Group
  • 11. BSC Projects Jayem Automotive (Performance Automobiles) (Rs 400 Cr. – FY 14) Strategic Performance Management Maturity Survey (Review) Strategy Map Creation and Balanced Scorecard Design (Company) BSC Aligned KPIs for Two Business Divisions and Departments (13 Depts) including Program/Initiatives and Accountability Consulting inputs to set up Goal/Activity Weightages and Cascading BSC to Individual Levels Automation of BSC performance Management System eXample Consulting Group
  • 12. BSC Training – Section 1 - Introduction BSC Introduction Balanced Scorecard – Concept and Origin Introduction to Performance Measurement and Management Definitions BSC – Purpose, Drivers and Differentiators Sample BSC performance measures eXample Consulting Group
  • 13. BSC Training – Section 2 – BSC Design Balanced Scorecard Design Develop Strategic Themes and results Develop strategic objectives and drivers Strategy Mapping Derive Strategic Performance measures, Targets and thresholds Develop Strategic initiatives Define criteria for selecting initiatives eXample Consulting Group
  • 14. BSC Training – Section 3 – BSC Implementation BSC Implementation Aligning strategy and process through the organization Collect, verify and validate performance data Software for managing performance data Developing the communication plan Cascading the scorecard Employee motivation Linking strategy to resource decisions Implementation challenges and Critical Success factors eXample Consulting Group
  • 15. BSC Training – Section 4 – EPM Integration Enterprise Performance Management (EPM) Integration Integration with EMS Best Practices Linking performance to rewards Scorecard rollout, training and change management Conclusion Assessment and Feedback eXample Consulting Group
  • 16. Program Deliverables – By eXample Consulting Group Deliverables - Consulting, Training and Review Services - Recommendation reports (where applicable) - Course Materials (Training handouts) - Feedback Forms (capture participant comments of the program) - BSC Templates (Soft Copy) Value Additions -BSC Information (E-Books, Articles, Websites and associated information) - “eXclusive” Membership of Strategy and Analytics forum eXample Consulting Group
  • 17. Why eXample Consulting Group Value Proposition The key differentiators of eXample Consulting Group as an organization are: • Deep and wide expertise in Strategy and Process Excellence domains with highly experienced team of consultants • Very high focus on creating business value for clients through a solid understanding of their business environment, strategy, challenges, processes, culture and integrated approach to leveraging people, process and technology for facilitating transformation. • Well established base of reputed and highly demanding corporate clients and highly satisfied participants from diverse industry sectors • Highly responsive to client needs – very agile and rapid turnaround culture and easy to do business with as a firm • High quality of consulting and training expertise and flawless delivery, hence immense business value to the client for the time and money invested. For Client Testimonials, please see next page and also visit www.examplecg.com eXample Consulting Group
  • 18. Client Testimonials / Participant Feedback Client Speak Very useful and interactive! Tough subject dealt very well. Learned coach, very presentable and an expert!! Information well shared. Got 100% value, 100% applicable in my work and will recommend the program to colleagues. My rating: 10 / 10 – CFO and Controller (Ciber) The Best Trainer, best course ware and best delivery of training!! You folks are really good!! My rating: 10 / 10 – Senior Manager (IT) and Head of PMO (ILFS Investsmart) Training was good!! I was amazed with the trainer’s talent of remembering names at the first sight!! His presentation skills are really good!! I will definitely recommend this program to friends and colleagues. It has applicability to a great extent in my work environment!! My Rating: 10 / 10 – Sr. Software Engineer (Accenture) Very good program and examples! Got 200% value for the fees paid. It is completely applicable in my work environment and I will definitely recommend to colleagues. My rating: 9.7 / 10 – Senior Process Designer (A leading Telecom IT Solutions firm) The way program was conducted and the case study provided was great!! Very easy to understand. Will definitely recommend this program! My rating: 10 / 10 - Manager – Account Payable (RSM McGladrey) eXample Consulting Group
  • 19. Client Speak Client Testimonials / Participant Feedback Excellent!! I would like to attend more such workshops by the trainer. The contents are simple and explained in an interesting manner. The instructor communicated very well and has a very good content knowledge. The attention was catering to everybody’s needs. It was a mixed group and gave many insights / view points. Program met 100% expectations and delivered 100% value. Will definitely recommend to colleagues. My rating: 9.2 / 10 - Software Engineer (Motorola) The program is very informative and useful. The trainer is very knowledgeable and deep. All the concepts were illustrated with practical life examples. The use of software and the case studies make the program very practical. My Rating: 9 / 10 – Project Manager (Financial Business Applications) Very interactive program which has achieved my objective of getting the training. I liked the spread of topics, pace of training, especially the (Software) tools supplied. Got 100% value from the program and it is 100% applicable in my work environment. Will definitely recommend to colleagues. My rating: 8 / 10 - Chief Operating Officer (BNP Paribas Offshore Services) eXample Consulting Group
  • 20. Client Testimonials / Participant Feedback Client Speak Very pleased to find a very knowledgeable teacher for a very difficult and challenging exercise My rating: 10 / 10 - Head of R&D (PhD) (Johnson Matthey, Mumbai) A very good initiative for success of business. Very structured and focused program. V.Good understanding of the subject and conveying the same to the participants. V. Good !! My rating: 10 / 10 - Head - Quality Assurance (Johnson Matthey, Mumbai) The program has improved the efficiency of my product experimentation and analysis of results. Will help me to design product robust enough to withstand climatic abuses My rating: 9.7 / 10 – Senior Food Technologist (Cadbury India – R&D (S&T) Group, Mumbai) I found the case study very interesting and everything started happening practical My rating: 9.6 / 10 - Manager – Quality (Johnson Matthey, Mumbai) I liked the trainer expertise and approach. Will definitely recommend to colleagues. My rating: 9 / 10 – Senior Analyst – Asset Servicing (JP Morgan Offshore services) It was an excellent program to understand and excel. Wonderful opportunity to understand what and where your project is lagging. Trainer with good practice experience. Will definitely recommend to colleagues and applicability is 100% in my work environment. My rating: 8 / 10 - Test Analyst (Intel) eXample Consulting Group
  • 21. Client Testimonials / Participant Feedback Client Speak The Certification program was truly an enriching experience. One thing that clearly stood out was the extremely practical perspective of the workshop, further it also gave us an environment to interact with folks from other industries and see things in a different light. I would like to thank you for this wonderful opportunity and would look forward to more such opportunities to interact. My rating: 9 / 10 - Business Analyst – Retail domain (Infosys) It was value for money. An amazing program!! Thanks to the trainer for making the training very interesting and interactive. Many aspects were very relevant to all industries. The trainer’s energy level is much appreciated. Program met my expectations 100%, got 100% value My rating: 9 / 10 - Manager - Quality and Training (Vodafone India) I very much liked the program content and approach. Concept of “noise” has actually made me think the importance of it at the final implementation or handing it over to production. Incorporation of this at early stage of dev. will surely improve the performance My rating: 9 / 10 – Senior R&D Executive (Cadbury India – R&D (S&T) Group, Mumbai) The program nicely related to real life situation that are applicable to R&D group to the concepts and techniques being explained. There are so many situations where we base our judgment on past experience and do not collect sufficient data. Proper data collection and its proper analysis is must. My rating: 9 / 10 – Head - Product Development (Cadbury India – R&D (S&T) Group, Mumbai) eXample Consulting Group
  • 22. Why eXample Consulting Group? Expertise  Deep expertise in Domain, technology and Process consulting disciplines  Proven consulting model and templates Culture  Easy to do business with, 100% Service focus  Customized contracts  Value system of Partnership, Honesty, Trust, Team work, Humility  Unique Program Management model for Delivery assured results  Specialized Subject matter expertise  Integrated Consulting Approach  Client testimonials eXample Consulting Group
  • 23. Contact Sethu V, Practice Director, eXample India (A Virtue Corporate Group firm) Chennai, India M: +91- 98840 83363 T: +91-44-4305 4521 e: enquiry@examplecg.com W: www.examplecg.com (USA – UK - Kenya – India)