Take Action and Engage on Facebook
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If you’re like most businesses, you already see the value in connecting with your current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. Take Action and Engage on Facebook was presented on February 13, 2013 by Vickie Siculiano, Marketing Manager of ExhibitCraft, at a Facebook Marketing event at ExhibitCraft in Wayne, NJ, in partnership with Constant Contact. The event was called "Supercharge Your Facebook Marketing."
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Take Action and Engage on Facebook
- 1. Take Action and Engage on Facebook Vickie Siculiano Marketing Manager ExhibitCraft www.ExhibitCraftNJ.com (973) 686-9393
- 2. Contact Info vickie@dcnj.com facebook.com/exhibitcraft @exhibitcraft, @vickiesicnj http://www.linkedin.com/in/vickiesic FIND ME ON GOOGLE PLUS! www.ExhibitCraftNJ.com (973) 686-9393 2
- 3. Not all Posts Are Created Equal www.ExhibitCraftNJ.com (973) 686-9393 3
- 4. Is Automation Good? • Quick way to share links. • Last minute. www.ExhibitCraftNJ.com (973) 686-9393 4
- 5. Sharing links are everywhere Share this and add this. www.ExhibitCraftNJ.com (973) 686-9393 5
- 6. Browser Tools IE and Firefox tools. www.ExhibitCraftNJ.com (973) 686-9393 6
- 7. How to Push www.ExhibitCraftNJ.com (973) 686-9393 7
- 8. The audience knows. • Don’t just push. Create. www.ExhibitCraftNJ.com (973) 686-9393 8
- 9. The Better Way. www.ExhibitCraftNJ.com (973) 686-9393 9
- 10. Share and Share A-’Like’ • ASK! www.ExhibitCraftNJ.com (973) 686-9393 10
- 11. Photos www.ExhibitCraftNJ.com (973) 686-9393 11
- 12. Tagging www.ExhibitCraftNJ.com (973) 686-9393 12
- 13. Fill In the Blanks www.ExhibitCraftNJ.com (973) 686-9393 13
- 14. Captions www.ExhibitCraftNJ.com (973) 686-9393 14
- 15. Tips http://corp.wishpond.com/blo g/2013/01/22/infographic- guide-to-facebook-content- marketing-2/ www.ExhibitCraftNJ.com (973) 686-9393 15
- 16. Questions www.ExhibitCraftNJ.com (973) 686-9393 16
- 17. Questions http://oreo.ly/Y7WD5V www.ExhibitCraftNJ.com (973) 686-9393 17
- 18. Questions? Call us at (973) 686-9393 or E-mail us at sales@dcnj.com ExhibitCraft 22 Riverview Drive Wayne, NJ 07470 www.ExhibitCraftNJ.com (973) 686-9393 18
Notes de l'éditeur
- Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is reflected in three forms: likes, shares, and comments. Here are some tips to help you create the right type of engagement via posts for your brand.
- Create an engaging image.
- With a shortened url in the post, the reader can click through easily and see the video. Photos are best, don’t just share a video. We talk more about that later.
- “ A picture is worth a thousand words.” On Facebook, a picture could be worth a thousand likes. That's because a picture is one of the simplest ways to catch someone’s attention. Think of it this way, when you are scrolling your news feed, isn't it usually the large, colorful, images that get you to stop? When it comes to brands, a familiar image is also key. Familiarity in an image is as simple as including your company logo or a face that's tied to your brand. Including a shortened link for readers to click on, is also useful when it comes to engagement.
- By tagging a photo with a person’s name or a business name (only as an admin that likes a page), tagging a person will make the photo show up on their timeline, getting more viewership.
- Fancy Feast — a gourmet cat food brand — regularly creates these posts. The post in the image above received more than 170 likes, 407 comments, and twelve shares. Notice how the comments outnumber the likes.
- Photo captions combine the best of the two items above. All you have to do is post a photo and ask fans to come up with a caption. Animals, babies and food.
- Tips are ideas that fans are able to consume and implement easily. A tip is engaging because it gives value to your audience and therefore makes them more likely to react. Here is an example from Mari Smith, a Facebook expert who shares great ideas and tips that add value to her community. Her tips are structured to help her community and are often written in a step-by-step process. Here she hyperlinks to the creator, posts the tips, and engages her audience by asking for favorites.
- Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.
- Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.