1. > A Unique & Powerful Promotion Opportunity
NEW MEDIA
&
EXPO 2009
www.BlogWorldExpo.com
October 15-17, 2009
Las Vegas Convention Center

2. > World’s Largest New Media Conference & Tradeshow
Blogging > Social Media > Podcasting > Audio > Video > Online Radio & more…all in ONE EVENT!
This is the only industry-wide,
comprehensive conference, tradeshow
and media event for all new media!
Several thousand of the most-
followed, read and watched online
influencers social media icons and
content creators converge on Las
Vegas Convention Center for this BlogWorld is held in the LVCC, South Hall
important, one-of-a-kind event. with 500,000 s.f. of available Expo floor space.

3. > The Most Influential People Online
BlogWorld’s attendee survey revealed
BlogWorld & New Media Expo
massive audience: 98 MILLION !
attendees are the most
influential people online,
21% 100,000 to more than 1 Million
reaching MILLIONS of people
25% 5,000 to 100,000
and thousands of communities
36% up to 5,000
each month with Blogs,
Podcasts, Videos, online Radio (Readers, viewers & listeners.)
Based on attendee survey responses. 82% responded.
and Social Media Networking.

4. > The Conference That Will Transform You & Your Business
This is the largest new media conference in the world, featuring 3 Days of
learning, 150+ Presenters, more than 50 seminars, panel discussions and
keynotes from iconic personalities on the leading-edge of online technology
and internet-savvy business in tech, sports, entertainment, politics and more.
New Media Rockstar Presenters: A Sampling of Topics Covered:
Speakers have included well-known personalities such as... • Building Credibility in the Social Media World
• Mark Cuban • Guy Kawasaki • Blogging & Social Media Strategy for Business
• Gary Vaynerchuk • Richard Jalichandra • Marketing Brands with Blogs, Podcasts, Social Media
• Robert Scoble • Laura Fitton • Best Methods for Monetizing your Online Content
• Wendy Piersall • Chris Brogan • How to Create High Quality Podcasts and Videos
• Tim Street • Tim Ferriss • Microblogging and Microjournalism with Twitter
• Mike Shinoda • Rohit Bhargava • and many more...

5. > Widespread Online Exposure and Growing FAST
BlogWorld & New Media Expo sponsors and media partners have the
opportunity to capitalize on huge internet traffic and exposure via our
Website, Blog, Twitter, Online Radio and both Traditional and Citizen
Journalism coverage. For example, our event website Alexa ranking is better
than 100,000, and our SEO puts us at #1 in Google for relevant key terms
such as blog conference, blog tradeshow, etc...
blogworldexpo.com google twitter
BlogWorld’s location social tag
“#bwe08” (also known as a hashtag)
was the #1 OVERALL SEARCH TOPIC
Website sees 100,000+ visitors Google ranking is incredibly on Twitter for several days...Above all
per month. high for relevant terms. political figures in final weeks before
elections, international news, etc.

6. > This is One Event That Makes the News!
BlogWorld & New Media Expo is covered by far-reaching media and news sources.

7. > People are Talking...
BlogWorld & New Media Expo gets rave reviews, here are some samples:
Major bloggers and new media rockstars were
posting on their blogs and “tweeting” about
BlogWorld by the thousands.
Daily TechTalk host Adam Jackson posted on
Flickr (popular photo-sharing platform utilized
by millions) about his surge in audience
increase (followers) on Twitter during
BlogWorld. See his comment at lower left.
Darren Rowse, the most highly trafficked
blogger in the world, posted this on Twitter:

8. > ...And talking...
Thousands and thousands of tweets proliferated about BlogWorld; here are a
few more examples of comments that show the influence of this event on
social media users.

9. > Large Scale Exposure in Viral Co-Promotions
BlogWorld creates large scale exposure with viral co-promotions and P.R.,
partnered with corporate sponsors.
For example: BlogWorld worked with Southwest Airlines to develop a viral promotion wherein
online videos were submitted on Youtube, with competitors vying for a position as Southwest’s
traveling blogging correspondent.

10. > The Influencers and Decision-Makers are Here
BlogWorld & New Media Expo attendees numbered nearly 1800 in 2008 and
not only influenced audiences of their own, they are key decision-makers
in their companies.
BlogWorld Attendee Profile
Leaders, Influencers & Decision-makers
26% CEO, President, 10% CIO, CTO,
Owner, Founder COO, CMO, VP
2% Business 3% Developer, Tech,
Coach, Consultant Engineer, Webmaster
8% Blogger, 1% Community
Vlogger Director, Evangelist
2% Educator, 12% Bus. Dev.,
Sales, Mktg., PR, SEO
Student
7% Editor, 1% Creative Director,
Journalist Digital Artist
14% Director, 15% Other New
Manager Media Consumers
BlogWorld generates new business.
Engage
“ It’s been interesting to see the huge number of inbound meeting/call requests that have
the most influential consumers,
come in post-BlogWorld. Not just from attendees, but from those who heard about b5 through
”
BlogWorld coverage. We’re now getting about a half-dozen calls per day (just for me)...
companies, internet icons & industry leaders.
— Jeremy Wright, C E O, b5 Media

11. > Conversation-worthy Metrics of Attendees
Annual Revenue of Blog or Site % of Respondents
Greater than $100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16%
$50,001-100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8% Gender of Attendees
$20,001-50,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4% Men . . . . . . . . . .65%
$5,001-20,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8% Women . . . . . . . .35%
Less than $5,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27%
Does Not Generate Revenue . . . . . . . . . . . . . . . . . . . . . . . . .37%
New Media Content Usage/Purpose % of Respondents
Influence Opinion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49%
Advance a Political/Social Cause . . . . . . . . . . . . . . . . . . . . .44%
Generate Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29%
Promote Company Product/Service . . . . . . . . . . . . . . . . . . .29% Note: some respondents had
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15% multiple sites and/or purposes.
Content Topics % of Respondents
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64%
Current Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30%
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25%
Pop Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23%
Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26%
Religious Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11%
Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13%
Note: some respondents had
Military Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17%
multiple sites and/or topics
Politics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28%
addressed.
Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44%

12. > Notable Brands & Organizations Represented Here
About.com Hewlett-Packard Reader's Digest
Adobe Holland America Line Rock the Vote
Apple Idealab, Inc. Shopzilla/BizRate
Associated Press Intel Corporation Six Apart
Barnes & Noble Investor's Bus. Daily Sony Pro Audio
Biola University Investor Village Southwest Airlines
Blog Council Johnson & Johnson SpinVox
Bureau of Land Management KABC-TV Sprint
BusinessWeek Online Kaiser Permanente Technorati
Business Wire Ketchum Townhall.com
Cirque du Soleil LinkedIn Tribune Interactive
Cisco LoopNet UnitedHollywood.com
CNN Maker's Mark University of California, Berkeley
Comcast Microsoft USA Today
Crutchfield Military.com US Army
Dell Monster.com U.S. Department of Defense
Digital River MTV U.S. Naval Institute
Disney MWW Group US Navy
DMA Network Solutions Verizon Business
Eastman Kodak NBA Waggener Edstrom
Edelman Digital NBC Wal-mart
Facebook Ning Weber Shandwick
Fast Company NFL White House Writers Group
Fleishman-Hillard OC Register WordPress
Flickr Ogilvy Worldwide Yahoo!
Ford Motor Company Ogilvy 360 Digital Zappos.com
Fox News Overstock.com Zillow
Gannett Pajamas Media
Gawker Media Purdue University

13. > This Event is Going to Explode in 2009!
BlogWorld acquired New Media Expo, the largest podcast and online video-
oriented event (with 1800+ attendees) in late 2008, potentially doubling the
combined event size for 2009. BlogWorld & New Media Expo will be bigger,
better and offer more value to attendees, sponsors, exhibitors & journalists.
The time to secure your exposure
opportunity is NOW.
We look forward to helping you
GROW in 2009, at BlogWorld & New
Media Expo!
BlogWorld attendees influence millions...and your
Capture company can gain huge, cost-effective exposure.
Your reach goes far beyond the show floor. Blogs, podcasts and online TV & radio broadcasts are
critical business connections produced on-site, engaging communities and initiating important conversations about your brand.
at the one event you can’t afford to miss. Exhibiting at BlogWorld gives you the opportunity to participate in these brand defining conversations.
Visit us at www.blogworldexpo.com Or call: 858-309-4747, x102