1. Effective management of social media includes four key components: PureBrand™ spans all pillars to offer a complete management system Listen Research Engage Acquire Tools that help marketers decide which audience is right for social, who to target, and identify influencers Tools to find and track the conversations occurring about your company on the social web Tools that help engage with customers and influencers in forums where conversations are taking place Tools that help build social profiles by engaging users Enterprise Sprinklr India Objective Marketer Awareness CoTweet Enterprise Buddy Media Involver Context Optional Jive Software Lithium Enterprise Radian6 Crimson Hex Scout Labs Sysomos Alternian SM2 Enterprise Rap Leaf Flowtown Traackr Klout Quantcast Consumer Grade Google Technorati Post Rank Bing Consumer Grade Google Alerts AlertRank Brands Eye Consumer Grade HootSuite Seesmic TweetDeck Consumer Grade Wildfire Apps Widgetbox Ning

2. PureBrand™ is the onlysocial media management system that integrates with web analytics, customer relationship management, email marketing systems and enterprise CRM: Monitor. Engage. Manage. Acquire. “Listen” Find and track the conversations occurring about your company in social media and online “Objectives & Goals” Take an active role in creating conversations about your organization, brand or mission “Demand Generation” Build social profiles on engaged users and identify influencers “Influence” Engage with customers and influencers in forums where conversations are taking place Capture Conversation History Archive & measure customerengagement Capture Social Profiles Influence score, Email address, Twitter handle, location, gender Capture Brand Sentiment Understand in real-time customers’ opinionsissues and outlook Capture Campaign Effectiveness Drive web traffic, re-tweets, comments, likes, SEO Integrate. “Measure and Prove” Integrate data and insights from social media analysis with traditional marketing to drive results CRM 360-degree Customer view E-Mail Multi-channel communication Web Analytics Click-to-conversion ROI

3. 2 To engage your social audience, PureBrand™ helps you create “Voices” and drive your “Initiatives” via social message “Events” PureBrand™ posts these social events out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them 3 4 PureBrand™ then reports detailed Metrics on the effectiveness of your initiatives - to illustrate what works