Oliva is a new pizza restaurant focusing on quality pizza at lower prices. It will target youth, students, families and couples. Key strategies include fresh dough daily and quick delivery within 20 minutes. The restaurant developed a brand name, logo and registered the trademark OLIVA to avoid legal issues. It created responsive websites and social media campaigns targeting youth. Using customer data from POS systems and mobile apps, Oliva increased customer footfall and revenues by 30% with low-budget targeted marketing.

3. SIMPLY CRUST
CASESTUDY

4. 4
LEAD GENERATION
DEMO /
PRESENTATION
(PRE SALES)-
FOLLOW UP /
NEGOTIATION/CLOSE
(END SALES)-
SALES PROCESS

6. CLIENTMEET

7. Using Coaching
framework finding
"WHAT HE WANTS?"
Getting clarity on What
are the important
AREAS of ACTION
Setting PRIORITIES on
what is to be tackled
first
Formulating the
ACTION PLAN

8. Pizza
65%
Pasta's
20%
Sides
10%
Drinks
5%
Profit Contribution
Couples
College
Students
Family
Key USPs Identified
1) Better Quality at a lower price point
2) Fresh Dough Everyday
3) Promise of a Specific Delivery time (less than 20 mins in Vile Parle East Area)
Target Segments
Phase 1
1) Housing Societies
2) Campuses
3) Classes
4) Corporates
Phase2
1)Hotels
2)Caterers
3) Sunday Brunches

9. Legal Brand Naming
Ingredients OLIVA
KEEP IT LEGAL
Define
Company
Objectives,
Strength and Target
Audience
Brainstorm
(Name generation,
client strategies,
potential)
Name Creation
(unique,
memorable, catchy,
descriptive)
Name Listing
and Testing
(Pluto’s pizza,
Oliver’s, Frico, TNT
– Toss and Turn)
Brand
Development
(Most relevant
name)
Trade Mark
Searches and
Suggestions
(Avoiding legal
objections)

10. Oliva already registered
with another tagline
Solution for
objection-free mark:
• Register OLIVA with Tagline as a
word mark .
• Register Logo as under OLIVA
Obtained Provisional Registration
Legally secure objection-
free Trade Mark

14. RESPONSIVE WEBSITES – ONE WEBSITE ANY DEVICE

16. • Target youth- humour and youth nuances like instagram etc
• New product so focus on name, taste and key ingredients
• Concept of home delivery
CREATIVE STRATEGY
1.Use a situation with two young boys sharing an apartment
2. Show typical youth centric activities of boy on phone and the
other watching TV.
3. Suggest youth interest like a pretty girl
4. Drive home the concept of home delivery by having pizza
delivered
5. Focus on taste with comments and expressions of the boys
6. Focus on great food by showing beautiful food shots.

18. 1) It saw an increase of 15 % in Footfall .
2)Increase the visibility on the Splash page of each customer's mobile
3)Increasing in Facebook Page "Like " and Twitter "Follow" by a Whopping 800 %
4)Using the above Customer information the Outlet started exploring ;
a) Targeted marketing via SMS , Email or Social Media .
b) Changes in the Menu based on the taste preferences acquired using
c) Deciding the most appropriate location for their New Outlet Opening
d)The outlet started recognizing and awarding Loyal customers .
e) The outlet started recognizing customers who had not visited for
long time by offering complimentary Drink ;
f)The outlet started sending Birthday Wishes and discounts by sending
invite to celebrate birthday with Family and Friends at their Outlet .
OLIVA ACHIEVED INCREASED CUSTOMER FOOTFALLS & AN
INCREASE OF 30 % IN BUSINESS REVENUE AT A VERY LOW BUDGET

22. POS is the point at which a customer makes a
payment to the merchant in exchange for
goods or after provision of a service. POS
machines will be placed at the counter of
every store so pizza order could be managed
on POS and costumers could be invoiced
Features –
 Line item sales tracking
 Clerk sale consolidation
 Inventory tracking
 Frequent customer data – for loyalty
program
 Payment card industry compliance – for
cashless transaction
 Sale reports – daily, weekly, monthly,
annually

23. Mobile app for pizza ordering is to ensure your customers have the
delight of ordering pizza On-The-Move.
This promotes loyalty, brand image and increased sales. Select Pizza ->
Add Toppings -> Delivery Address -> Pay & checkout -> Post Delivery
Feedback

28. GIVES
•The Textile Association of India
•Sunflower Laboratory & Diagnostic Centre
•Royal Richard Electrical Accessories
•Norwood Modular
•Amul Florio
•Leo Burnett Advertising
•Truly Creative Developers Private Limited
•Kapso Business Services Private Limited
•The Resort, Madh Marve
•Advanced Security Systems
•Anshu Malik Narula (Celebrity Dietician)
•Neki Corporation
•Saregama Ltd
•Smash Entertainment
•Dr. Arvind Shah – NASSCOM founding member
•Mr. Arun Krishnamurthy – Mettler Business Services

29. ASKS
•Educational Institutes
•Upcoming Building Projects
•Nerolac Paints
•ACC Cement
•Product Managers in Corporates
•Creative Directors in Advertising Agencies
•Graphic Designers (Logo and Concept Development)
•E-Commerce Portals (Ideation Stage)
•Educational Institutions
•Software Developers
•Marketing Strategist at Hard Rock Café
•Habib’s Salon
•CEO – Perkin Elmer
•CEO – Soft Bank