Did you know that people spend less than 6 minutes per day on e-commerce sites? That means that an e-commerce provider is competing with the world for six minutes!
The 24-Hour Customer is about Time-onomics or Time-Value Economics. Customers are asking "Is it WORTH my time?" Your business is not competing with other products. You are competing with TIME.
Time is not money. Time is more important than money. It is also a strategic weapon. Companies that understand and work with the forces of time, rather than against these forces, better serve customers, innovate products and services that disrupt industries, and ultimately win in today's economy.
We have Ebbs and Flows to our Time and AttentionSeeking – suggests that neuroscientist that transmitter dopamine may register similar to an addiction for new ideas. This is why we can spend hours surfing the internet. Social Obligation plays a role as well e.g Farmville. At the extreme: Internet Addiction: According to Stanford University School of Medicine 1 in 8 Americans Suffer form Internet Addiction. Facebook Addiction Disorder (FAD) 350 million people. Internet detox centers are springing up around the world. Other times we say shun and say “Time-Waster” e.g. standing in line at the Post Office or Grocery Store.All of these affect buying BehaviorTake Farmville by Zinga $300 m run rate in 2010 26 million play every day; 230 users/month (Facebook has 400 million about). Revenue from virtual goods.