What’s it like to work at Key Difference?

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3. WHAT’S IT LIKE TO WORK
AT KEY DIFFERENCE?
AT KEY DIFFERENCE, WE
BELIEVE WORK IS TABOO..
Let your imagination run the wildest on an ideal work set-up…
Imagine exchanging ideas and jokes with some of the
knowledgeable, down-to-earth, but most devoted people in the
world…
Work at KDM is like having your choice of different delicious
meals on a rotating server - spicily challenging, chewy
educational, sweetly comforting, and others just so undefined in
their appearance that you need just to taste them! Anticipating
the daily different varieties, you jump out of bed each morning to
start out on a new ‘gourmet’ adventure!
Getting the most innovative ideas in the world of business and
technology even before they hit the streets...
Having the top man and your peers listen to even your most farout ideas…
Being encouraged and mentored for all you need to reach your
creative peak...
Warning: This job is so self-fulfilling and stress-free that most
CEOs in the traditional business world are curious to see how this
set-up works…
But this is just the beginning of the KEY DIFFERENCE tour...
So, dump the traditional 9-to-5 job. Instead, get paid to play,
create, learn and grow – and being filled up to burping. It’s like
being a favoured child again.
But with a full range of choices you love!

4. WELCOME TO KEY DIFFERENCE!
KEY ENVIRONMENT:
At KDM, Your passion for learning and gaining more and more
experience are what makes you great. The nights you stayed up until
5am learning or creating makes you an asset. Your love of building
things makes you priceless to us.
We love Animals & Plants…
So we thought our office should have
them! Say hello to TOKI (Bird) &
BEBO! (Fish).
If you are hungry for the ‘meals’ outlined here and passionate about
sharing your masterpiece with the world, you may consider yourself
hired. When you report for work, just bring your usual creative tools –
no need for a resume stating where you went to college or what you
scored there. Only your raw, demonstrable talent matters to us!
The best place to sit is between
plants, so we don’t deprive you!
“5 Hours a week to learn, 40 hours a week for fun (our way of saying
work!) And optionally 5 Hours a week to serve our community!”
Bean Bags
Indoor Games: Carom, Chess,
Board Games!
Awesome Car Racing, First Person
Shooter & a dozen games in a PC, iPad,
etc.
Mini Gym with Treadmill!
Dress Code: As long as you
wear something, we are fine!
Go Shoeless? No Shoes in Office! Bare
Foot Culture – Feel at Home
(If you love shoes, we won’t stop you!)

5. KEY LIFE PLAN:
Key Difference Media cares about your Dreams & Ideas! We individually track, assist and help every member of the team achieve their
dreams, ideas and goals!
Employee 2 Entrepreneur Program – Have an idea? We will support
you to bring it to life, make a successful business out of it by sharing
our resources, network and experience and help you “retire” young
(although we feel that once hooked, you will stay on with us like a
family)!
We understand that awesome people dream of starting their companies. We help you attain this dream. We provide training and mentorship to help you grow. Simply put, you are free to learn from us and
then, move on when you are ready to start your own business.
If you aren’t growing, you’re doing a disservice to your mission and to
the world. Dream big, play big and push your boundaries. By letting
yourself shine, you grant permission for others to do the same.
KEY FREEDOM:
Democratic Environment
• All members get to Vote on Decisions made in the company!
• Question to Founder – Ask the founders what you want to know
directly! Doubts? Concerns? Complaints? Suggestions? Ideas? Appreciation? Do it directly!
• Best Performers Leaderboard is created by you!
You are more powerful than you think. No matter what you’ve been
told in the past!
KEY HOLISTIC CARE:
• Minditude
Awesome Personalized Trainings on Yoga, Meditation, Better Relationships, Abundant, Happy & Healthier Life! Do you find any interesting
training that you think all team members would be benefiting from?
We would gladly buy/sponsor it for you!
• Family Togetherness
- Events in-house and outside to create opportunity to socialize
and become friends with team members and the world outside!
- Flexi Saturday – Basically, More fun than all Fun-Days in a week!
- Bring Kids during evening Hours! – If you have one!
• Flexitime
Work from Home if you love! – As long as you produce result, we are
okay!
Take rest from work anytime! Entertainment is ON!
We even have Secret Delight Team that can surprise you with things
you never imagined would ever happen in a workplace!
Team is not individuals with a common goal, but where each
individual’s skills will be tested & stretched to the fullest.

7. WHAT KIND OF PEOPLE DO WE
NEED?
1) Individuals with the Highest Energy.
If you can start a conversation with strangers on your own pitch
and engage them in a thinking process, you are our man. Value and
service-oriented people with a high level of initiative are our best picks.
If you have that crucial can-do attitude – you are our man!
2) Unstoppable Desire to Win.
You will not take no for an answer. You will find a way around a maze,
even if you have to go through the whole process again. Well, even
if somebody gets you by the tail-end, you can still make your brains
work, can’t you? Truly unstoppable – you have our admiration.
3) Willing to let someone else in the team win.
Credits are usually for the whole team. No matter who made the final push, everybody feels big and responsible for getting the contract
satisfactorily fulfilled. But the thing is the ship needs every hand on
deck. So, if the client clicks with another style in the team, you are
gracious enough to give way. Less of ego, more of team play – you are
the man!
4) Personally Responsible. No blaming and justifying.
The buck stops here – take the responsibility for your own work.
Dishonesty has no place in the team, but rather, transparency is the
big order. Do the style you want – but be ready to take consequences.
We can do with more honest work – and humility.
5) Has unique talent or ability.
We don’t need copycats. There are enough of those already out
there. We give you all the opportunities and the best set-up to
accomplish a job’s requirement– so why not return the favor? Don’t
undermine your own perceptions. Uniqueness rates high with us. If
you have an idea or a way of doing things, why not share it with the
team or the top man? You might end up being our winning chip!

8. WHAT ARE FOUNDATIONS
OF KEY DIFFERENCE?
1) Happiness
3) Personal Growth
We take the s and h in happiness to spell out two crucial things that
define happiness for us who have been around – share and shape.
Sharing and shaping our destinies together – that describes
happiness for Key Difference believers.
With Key Difference, you learn, own new skills, and become better
with more challenging opportunities. You are allowed meditation
time, relationship with your peers, and non-business stuff for
personal growth.
Should you want the same, join us!
We help you achieve their dreams and goals for yourself, as well as
for your family. Thus, growth is pleasant with less bump on
relationships.
2) Quest & Purpose
The quests are so simplified that you will know exactly what your
purpose is – no beating around the bush. You are allowed your own
niche – your purpose and the reason for our coming together.
Thus, if you found that your preferred place is with us – this is the
end of your quest! Now, just dig right in, establish your purpose, and
be in harmony with all who are part of Key Difference.
4) Feel at Home!
We give you the comforts and freedom in a homey atmosphere.
Optimistic peers are always on hand to give you a hug or a helping
hand.
Our laid back setting entices you out of your shell.
We have comment boards set up all over the place – as sort of a
shout out wall. Express yourself!
(Know more about us in our one-on-one chat)

10. 5 REASONS WHY YOU MUST WORK
AT KEY DIFFERENCE!
1) Make Fun Your Lifestyle
You cannot get into “Business Fundamentals” without the fun factor.
Within easy access are a Massive Learning Digital Library, Meditation
Facilities, and yes, natural setting – plants and birds! Being with your
teammates in a relaxing and conducive atmosphere indeed makes
your job self-fulfilling. Indeed, the casual come-as-you-are work
environment makes Key Difference a popular place.
2) Grow Faster with Key Difference Nurturing
We help you understand everything that a current puzzle requires –
like in a game - and being effective about drawing out the best
approaches. Once you join us, you’ll never be alone again as
togetherness is conducive for growing up – the Key Difference way.
We adhere to the 40-5-5 Work Week Principle - 5 hours a week
studying a new skill or learning, additional 5 hours of community
service in optional project, plus time for “fun”- application of skills
learned from mentors and anything you find interesting.
3) Motivate And Be Motivated By Your Amazing Teammates
We act as your mentors as we love to accelerate the learning
process. We offer you personally selected coaching and training
materials and hundreds of trainings every year. Your co-workers are
there to assist you. It is not just us - it’s about everyone helping
another to reach a common goal.
As you will find yourself working with some of the best minds in the
business, you need not be intimidated. We give you a niche where
you can shine and be appreciated. Everyone’s goal is to help you
reach the peak of your performance – at your own rate.
4) Fly To The Moon (And back) In Complete Freedom
We know what different personalities thrive in unrestricted
environment, and so, we loosen up office decorum to nurture your
unique abilities. Feel free to come as you are — accomplish your
tasks in your own way. Key Difference’s office environment and work
style are designed to cater to the best players. No wonder, every day
in the office is an action-packed, but pleasant experience.
5) Contribute to “Bringing Life to the Economy”
We make our goals collinear not only with personal goals – but
also, with the surrounding community and even up to the global
level by:
• Assisting businesses to meet and achieve their targets, goals and
vision.
Thrusting new businesses into the global business grounds with full
•
potential
• Handholding start-ups and later, encouraging them to develop new
ideas and making them potential fuel for the economy!
Whatever your chosen field of expertise - Business Leader, Specialist
or Customer Experience Specialist – you are essential to bringing life
to the economy! Key Difference’s mission – and your challenge – is
to be more effective in the shortest time possible.
We siege it and make a difference together – so be ready for the
ride!

11. KEY DIFFERENCE MEDIA FACTS
Mr.KEY - The CEO
THE KEY Difference STORY
THE KEY STORY
KEY Difference is a culture, not a corporation. The basic premise
behind all our activities is to create an environment of commercial
success and personal fulfillment. We make money because we need
money to change the world. We are not idealists; we are realists with
very real ideas for an idealistically real world! We are not out to
create a parallel world that aligns with our objectives; we use our
objectives to align the world to standards of excellence and
prosperity that we feel are “normal” and “right.”
Karnika E. Yashwant (Mr. KEY) is born in Coimbatore in 23 August
1992. He is adjudged India’s “Youngest CEO”, having formed his first
company at age 14. Multi awarded CEO of a dozen companies; he is
a much sought speaker of international business and civic clubs, as
well as academic universities. Perhaps, the best analysis of Karnika
can be found in “Karnika – the Alpha Man from India”. This landmark
book, acclaimed as one of the books of famous people, holds up a
pattern of greatness – emotional and spiritual maturity as basis for
Alpha Maleness. There are two ways of looking at this man: he
makes you hope to be like him; and two, he makes you want to
know more about him. Those who have worked with him will tell
you that they have taken from him more than they have given to him.
Setting his life as a pattern, our greatest desire is to measure up to
his expectations.

12. TESTIMONIALS
We know glossy brochures and fine words don't do it alone...
Do we practice what we preach? We let some others come up
with testimonials... so judge by yourself...
“Sometimes life takes mysterious turns and you do not know how
you got there. Call it destiny or some higher influence that grabs your
life and pushes you in a certain direction. It felt right from the start, it
has grown ever since, and today I can be honest when I say:
Together with Key Difference we bring out the best in each other
through dynamic, honest, inspiring and free of mind friendship - the
future is created and we do it together”
- Bjarke Steen Rasmussen, IT Partner & Client, Denmark
“This is the hook for me: “Imagine exchanging ideas and jokes with
some of the knowledgeable, down-to-earth, but most devoted people
in the world.” Everything that comes with this are just dressing on the
real thing. Give me the right people to blossom with and I am like a
flower in the midst of spring. Thank you KDM!”
- Doris Cornago, Creative Writer (KDM Associate), Philippines
“While there have been many changes throughout the years, things
that have gone unchanged are the professionalism, the beauty of the
facility, the understanding of leadership, and the kind, caring, compassionate view by the company and its leadership toward employees is
something that has always impressed me in the past and continues
to impress me with each passing year.”
“I am so proud to be part of an organization which stands by its promises to its customers and employees.”
– Murugan, VP – Middle East Marketing & Corporate
“Are you trying to lure me to work in your company? It’s awesome and
mind blowing place to work. Everything out there makes a lot of sense
to me. Why on earth am I still here, not in KDM?”
- Usha, Entreprenuer, Bangalore
“I hated working at a JOB until I stepped into KDM that maintains
equal balance of being both Result, Value & People Oriented Company. We believe at ‘Passion meeting performance’ in a best possible
environment that is no less than creating a miraculous results for both
customer and us. At KDM, employees are company’s first customers.
Happy to make the wisest choice of my life and all I can say is I don’t
hate Monday mornings any more.“
– Mahaneesh C, Head – Internet Marketing
“I am very excited to be the part of this journey which started with a
dream followed by realistic building blocks to turn that dream into reality. The kind of positive energy integrated in the company’s culture is
amazing and contains all the right ingredients - enthusiasm, employee
empowerment, flexibility, transparency, friendliness, professionalism,
quality of work and most importantly... sense of belonging that binds
everyone as ONE to achieve objectives both professional and personal.
I am 100% sure that KDM would be #1 choice for career enthusiasts
to get associated with, here the philosophy is simple - work hard play
harder.”
- Akhil T, Head - Technical & Operational

13. Key Difference Manifesto
www.keydifferencemedia.com
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