A team of high school students participating in Eyebeam's Digital Day Camp program designed and pitched a mobile application. This document is the visual content from their presentation. Videos also available soon on Eyebeam's Vimeo channel.)

1. Off the Beaten Path
Rebecca Anthony, Cynthia Dunston, Mandy Fong, Sharon Mizrahi, Justice Whyte

2. Concept
Off the Beaten Path offers an alternative to business-based
entertainment, allowing users to find free, serene spots around various
cities. A peaceful haven amid a bustling city is readily located with a
push of a button.

3. Comparative Analysis
Time Out New
York
Yelp

4. Design Rationale
Who is the audience?
What does the name of the app mean?
What is the visual theme of the app and why?

5. Mood Board
Our moodboard contains images, swatches, typography, illustration, textures, and gradients.

6. Style Guide

7. Visual Brainstorming
Our original logo/icon ideas

8. Logo
The logo has a leaf being blown by the wind.

9. App Store Icon
Our icon follows the same design as our logo to keep it simple.

10. Design (Screens)

11. Design (Screens)

12. Design (Screens)

13. Next Steps?
Expand to various cities
Expand to suburban areas
Partner with the Department of Parks and Recreation
More visual explorations