Wikreate Labs is an innovation lab and incubator based in San Francisco and Madrid. We create high-growth potential companies and Creative Business Solutions for brands.

1. Credentials

2. WHAT IS WIKREATE LABS
ThinkTank
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Pre-Incubator
Factory

3. THINK TANK
A place to think about the new
relationship scenario involving
products, brands, and people
within our society.
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4. PRE-INCUBATOR
For start ups based on original
ideas of great potential, able to
generate value for all
stakeholders:
users, workers, associates, vendor
s, shareholders and society as a
whole.
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5. FACTORY
Developing innovative proposals for
brands and companies – we call them
Creative Business Solutions-, that
generate value for brands and customers
alike.
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6. THINK TANK

7. THINK TANK
We reflect on how companies and brands can learn to connect
with themselves, find their mission and DNA first, and
then, connect with all their stakeholders.
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8. REFERENCES

9. Simon Sinek– TED.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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10. Tim Brown, IDEO – TED.
http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html
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11. Steve Jobs –OldiebutGoodie.
http://www.youtube.com/watch?v=joFCH9SKaA4
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12. Seth Godin

13. Brian Solís
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14. Chris Anderson
Chris Anderson

15. Dan Ariely
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16. Guy Kawasaki

17. Edward De Bono
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18. 17

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20. METHODOLOGIES

21. BUSINESS MODEL GENERATION
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22. LEAN START UP
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23. CONSUMER TREND CANVAS
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24. DESIGN THINKING
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25. SIX THINKING HATS
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26. EXPRESSIONS

27. LECTURES AND CONFERENCES
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28. ARTICLES
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29. BLOG WIKREATE LABS
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30. PRE-INCUBATOR

31. PRE-INCUBATOR
Wikreate Labs defines itself as a “pre-incubator” because we get sooner into
the start up formation process.
We start by recognizing an idea with business and growth potential
-either generated by our internal teams or from our network of contacts – and
then we begin a process to build a company around this idea.
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32. STEP 1: RECOGNIZING AND PRE-VALIDATING THE IDEA
The first step is to pre-validate the idea and its business potential –
discard hare brained or unfeasible ones and/or reorient the idea if
necessary.
To achieve that, Wikreate Labs teamadoptsfor eachparticularcase the
best suited methodologies - already mentioned.
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33. STEP 2: TEAM FORMATION AND MATCHMAKING
Once the idea is validated, Wikreate Labs proceed to the “aligning and
matchmaking” of thecoreteam, future partners of the company to be created
around the idea.
These future partners will come from Wikreate Labs extended network of
qualified and experienced professionals. Every team will fill out the three
key functions for a successful newborn company:
• CEO: Top level company management, relations with investors, etc.
• CMO: Marketing and Sales.
• CPO: Product definition and development – should have previous
experience in the field.
• CTO: For technology based products and companies.
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34. STEP 3: BETA BUILDING AND LAUNCHING
Once the team isestablishedwe move to work on the “beta” or MVP of the
product. This phase lasts 3 to 6 months aprox. We then refine the
idea/product and confirm and consolidate the team.
Wikreate Labs supports and tutors the team throughout all this process.
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35. STEP 4: NEW COMPANY INCORPORATION
Once the idea is validated, the beta is successfully launched and we are
reassured that the team is the right one and get along well, Wikreate Labs
incorporates an independent company with the equity and role distribution
already agreed upon during Step 2.
Wikreate Labs takes a minority stake on each one of the new companies.
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36. STEP 5: INCUBATION AND ACCELERATION
With the company already incorporated, the product well defined and the
business and growth plans in place, the company goes, if necessary, through
an incubation and/or acceleration process on the most adequate of our
associated incubator and acceleration partners.
Wikreate Labs keeps supervising and tutoring the whole process.
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37. Some of the products and companies already going through the preincubation process:
DEDUPE
MAGAZINERÍA
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EXPOSED

38. FACTORY

39. FACTORY
We think up and build Creative Business Solutions for companies and
brands.
We define Creative Business Solutions as initiatives and/or products that:
Add value to the life of the Brand s stakeholders, mostly
/ users.
Add value to the Brand s equity.
In some cases, add a new revenue stream for the Brand.
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customers

40. EXAMPLES

41. BURGER KING GAMES
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http://www.youtube.com/watch?v=t_Ckhz-rzvw

42. CHARMIN SIT OR SQUAT
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http://www.youtube.com/watch?v=74l8Em71zKQ

43. TWELPFORCE
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http://www.youtube.com/watch?v=uc6Z5KR-Oys

44. PASTILLAS CONTRA
EL DOLOR AJENO
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http://www.youtube.com/watch?v=jcluxN_2DfM

45. LOCATIONS
- San Francisco -
- Madrid -
145 Vallejo Street, Suite 6 San
Francisco, CA 94111 –USA
sanfrancisco@wikreatelabs.com
Tel: +1 415 362 0440 Cell: +1
415 235 9465
Pedro de Valdivia 29, Bajo 28006
Madrid – Spain
madrid@wikreatelabs.com
Tel: +34 911 694 108 Móvil: +34
639 859 377