3. Marketplace
Weaknesses
• over saturation
• decline in physical sales
• lack of audience loyalty (fading of the
fan)
4. Marketplace
Strength
• very niche oriented
• easily accessible
• open communication
5. Awareness
• fan base tour(vote on 10 stops out of 40)
• fan base album covers(best cover wins)
• spoken word cafes and books
• film festivals(sundance, coney island,
florida film)
6. The Product
online
• price based product
• $3 $5 $7 $10
• catalog selection
• studio recordings
• live recordings
• live performances
• sheet music
7. The Product
Physical
• the 13 track enhanced c.d.
• pdf file for sheet music to all songs
• in-studio video footage
8. Distribution
• create your own album on - website
• physical c.d. - coalition of independent
music stores
• digital c.d. - Rhapsody, Napster, eMusic,
AmazonMP3
9. Distribution Supply
Chain
official website
content creator
official website customer
manufacturer
Distribution Terms
.75 cent per c.d.-manufacturer
3% paypal - payment method
content creator
10. Distribution Supply
Chain
physical c.d.
consumer
coalition of independent
music stores
red
distribution
Distribution Terms
manufacturer .75 cent per c.d. - manufacturer
35% - distribution
3,000 buy-in and 15% of sales - 35 indie stores
any-payment method
content creator
11. Distribution Supply
Chain
digital c.d.
consumer
internet retailers
catapult
digital music
distribution
Distribution Terms
$25 flat fee per c.d. and 9% commission-catapult digital
distribution
content creator
3% paypal-payment method
