Learn how to take advantage of the power of text message marketing for your business. This presentation outlines how to find the right partner for SMS marketing to get your message to your customers.

1. LAUNCHING A SUCCESSFUL
SMS/MOBILE CAMPAIGN
Enhancing your Retail Business with Text Message
Marketing

2. WHY SMS?
• Mobile marketing continues to grow rapidly–
during 2011 mobile advertising grew in North
America from $304 million to $701 million.
• Nearly all text messages are read, and virtually all
mobile phones today support this technology.
• Mobile internet use has grown at twice the rate of
desktop internet use, and is projected to continue
growing rapidly.

3. WHY SMS?
• SMS allows you to reach your customers
wherever they are.
• Most Americans keep their cell phone within reach
nearly all the time.
• Coupons delivered via mobile media are highly
effective, according to the Mobile Marketing
Association, receiving a 10 to 1,000 percent
greater response than print coupons.

4. USES FOR SMS/MOBILE
MARKETING
• Increase sales and brand awareness
• Increase the number of opt-ins
• Announce new products, specials and events
• Send customers coupons, specials and promotional
deals
• Get customers involved through voting, interactive
submissions and downloads

5. STEPS TO A SUCCESSFUL
SMS RETAIL CAMPAIGN
1. Decide whether to hire a professional SMS
marketing company or go it alone.
• A professional company knows the ins and
outs of SMS marketing and will help you
develop a strategy for a successful campaign.
• If you decide to go it alone, make sure to follow
the codes of conduct outlined by the Mobile
Marketing Association.

6. STEPS TO A SUCCESSFUL
SMS RETAIL CAMPAIGN
2. Purchase a shortcode
• A shortcode is a number–typically 4 to 6
digits long–customers can use to respond to
a text message.
• A professional text message marketing
company may be able to provide a shortcode
at reduced cost.

7. STEPS TO A SUCCESSFUL
SMS RETAIL CAMPAIGN
3. Know your audience
• Develop messages that reflect your
customers’ needs, values and desires.
• Ask yourself what offers and information
you’d want to receive, and let that guide you
in developing highly relevant messages.

8. STEPS TO A SUCCESSFUL
SMS RETAIL CAMPAIGN
4. Timing is everything
• Create a campaign timeline and stick to it.
• Time your message blast, coupon or special offer
when customers are most likely to take
advantage of it.
• Create a sense of urgency– a time-sensitive
coupon that is good for one weekend only.

9. STEPS TO A SUCCESSFUL
SMS RETAIL CAMPAIGN
5. Evaluate and Repeat
• Track your coupon or special offer codes to
determine whether the campaign was a success.
• If response was too low, make changes and try
again.
• If response was overwhelming, tweak the
campaign to be more selective.

10. TAKE YOUR RETAIL
BUSINESS TO THE NEXT
LEVEL
• A strategic, well-thought out SMS marketing
campaign can substantially add to the success of
your retail business.
• Text message marketing continues to grow as
mobile phones take over desktop computers.
• Don’t miss out on the opportunity to reach more
customers and grow your business.

11. ABOUT EZ TEXTING
Founded in 2006, Ez Texting has been helping
businesses, groups and non-profits reach out to
customers and members through targeted text
message marketing and other mediums. Our
services include:
• Keywords and shortcodes
• Upload and management of contacts
• Advanced SMS marketing
• Reports and analytics
• Text-2-Vote/SMS Polls
• Voice, Video and Images