20. Everyone says Social Media is a unicorn, but maybe it’s just a horse?
Jay Baer, Convince & Convert
TIM A. ACKERMANN 20
TALENTIM
ABOUT.ME/TALENTIM
Notes de l'éditeur
WelcomePersonal introductionFrame: "social media in hr" 70% recruitment, 20% kpi/policies
Found this common marketing cycle and social mediaNot focussing social media on just attractionHow to use in all of the employee life / hr
Introduction into elc
How social media might fit in generallyHow it is already in useHow to structure social media usage along the elc?Choose the right tools for the certain messagesBe most effective and efficient in employee communication (incl. former and future employees)Work in progress!!!Could also be just food for thought about how you use your social media for branding and recruitment
Again, it might get complex by just looking at only a single driverData shared / provided / needed...LinkedIn for alumnusPinterest for brandingPinterest internally for e.g. Business travel infoGoogle plus for confidential info :-)