Mobile TV Conference

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Fabian Olivier

The mobile TV opportunity in the Middle East & North Africa

Technologie Business

Mobile TV Middle East Fabian Olivier Director – Corporate Strategy EITC (du) November 3rd & 4th 2008, Jumeirah Beach Hotel, Dubai

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[object Object],[object Object],[object Object],[object Object],[object Object],Leading the Growth of Mobile Video Services in the MENA Region MENA stands for Middle East and North Africa

Different Ecosystems, Complementary Interests Telecom – Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],Focus on mobile content as a growth lever Media – TV ,[object Object],[object Object],[object Object],[object Object],[object Object],In search for new revenue sources from new media distribution (online & mobile) All numbers stated refer to the MENA region, source: ITU, Arab Advisor Group, Informa Telecoms & Media (2007)

- + How Big is the Opportunity Today in the MENA Region? Online Video ,[object Object],[object Object],[object Object],Mobile Video ,[object Object],[object Object],All numbers stated refer to the MENA region, source: ITU, Arab Advisor Group, Madar Research Journal (2007) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The MENA market is not mature yet but is catching up very fast

US Research confirms the Success Story of Online & Mobile Video * ,[object Object],[object Object],[object Object],[object Object],* The Nielsen Company, May ‘08

1. User Experience ,[object Object],[object Object],[object Object],“ As with the original iPhone, buyers are taking out bigger tariff bundles, and are proving to be higher spending customers. They consume on average 25 to 30 times more data than other Smartphone users. So the user interface and applications make a huge difference”, René Obermann, CEO of Deutsche Telekom

2. Price ,[object Object],[object Object],[object Object],[object Object],* Arab Advisors Group, 3G Cellular Services in the Arab World, July ‘08 Unlimited Mobile TV offerings of operators active in the MENA region * UAE UAE Kuwait KSA Egypt Country Operator

3. Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Operating Model ,[object Object],[object Object],[object Object],[object Object]

Fast Moving Independent Aggregators pose a Real Challenge to Telecom Operators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top mobile content portal in UAE and KSA!

Telecom Operators enter Vertically in the Multi Channel Distribution of Video Services ,[object Object],Orange Foot, France Telecom's dedicated football channel!

Du’s Mobile TV Services: A Promising Future 3.96 3.41 3.10 Duration TV sessions Average duration per TV session (min) ,[object Object],[object Object],Mobisodes Freej

Du’s Mobile TV Services: Few Channels attract Most Eyeballs 0% 100% 1 2 3 4 5 Cumulative duration Cumulative TV sessions Top 5 TV Channels

Mobile Video is A Multi Industry Ball Game Media Content E-Commerce Handheld Advertising Sponsoring Telecom / ISP

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Mobile TV Conference

1. Mobile TV Middle East Fabian Olivier Director – Corporate Strategy EITC (du) November 3rd & 4th 2008, Jumeirah Beach Hotel, Dubai

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18. Du’s Mobile TV Services: Few Channels attract Most Eyeballs 0% 100% 1 2 3 4 5 Cumulative duration Cumulative TV sessions Top 5 TV Channels

19. Mobile Video is A Multi Industry Ball Game Media Content E-Commerce Handheld Advertising Sponsoring Telecom / ISP