1. EFFICIENCY
IN BRAND
STRATEGY
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2. FOR
CUSTOMERS
BRAND IS THE
MAIN LEVER
IN MANAGEMENT - BRAND MUST NOT BE
CONFUSED WITH THE COMPANY
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3. BRAND IS
USED TO
TRADE
APPEAR IN 1 ST POSITION WHEN THE
CUSTOMER WANTS TO BUY
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4. DEVELOP
MARKETING &
USE OF
SOCIAL MEDIA
AROUND THE BRAND
BE PRESENT & COMMUNICATE
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5. TO BUILD A
BRAND
BRANDING IS A PROFESSIONAL SKILL
AND A TALENT
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6. DON’T
FORGET!
A BRAND EXIST BECAUSE HUMAN BEING
GET DESIRES ACTIVATED BY EMOTIONS
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7. IDEA CONTAINED IN
A GREAT BRAND
ANSWER TO AN
IDEA / A NEED IN
THE MIND OF THE
CUSTOMERS
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8. IT’S THE SHARING
OF SOME IDEAS
BETWEEN THE
BRAND AND THE
PEOPLE
(CUSTOMERS)
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9. WHAT IS A
GREAT
BRANDING ?
COMBINING 2 OR 3 THINGS THAT OFTEN USED TO
BE NOT FOUND TOGETHER, AND HELP BETTER
CONSUMING (EDUCATIVE) WITHOUT BEING MORE
EXPENSIVE
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10. BRANDING IS
THEREFORE A
SHARED
OPERATIONAL
POWER
COMPANY - PRODUCERS
&
PEOPLE - CUSTOMERS
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11. REMEMBER A
FAILED EXECUTION
WILL DESTROY THE
BEST IDEA IN THE
WORLD!
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12. CREATE
CONNECTIONS
WITH
CUSTOMERS
MAKE MARKET RESEARCH, TAKE
INTEREST INTO YOUR CUSTOMER AND
COMMUNICATE
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13. A BRAND TO BE
SUCCESSFUL
NEED TO
EMPHASIZE WITH
THEIR
CUSTOMERS
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14. A SUCCESSFUL
BRAND BELONGS
MORE TO THE
CUSTOMER THAN
THE COMPANY /
PRODUCER
THE CUSTOMER DRIVE THE MARKET AND SO, THE
NEEDS !
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15. A GOOD BRAND GET
ABILITY & SKILL TO
FACE CRITICS FROM
CUSTOMERS AND
RESOLVE &
IMPROVE
“WE LEARN FROM OUR MISTAKES”
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16. INNOVATIVE,
USEFUL &
ORIGINAL OR
RARE
STAND OUT FROM COMPETITORS AND
GIVE REAL SERVICE / PRODUCT / CONTENT
TO YOUR CUSTOMERS !
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17. A LITTLE EXTRA
WILL OFTEN
MAKE THE
DIFFERENCE !
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18. NEVER DO TO
MUCH,
BE WHO YOU ARE
& REALISTIC !
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19. LAST THING !
THE MOST IMPORTANT
THING IN A BUSINESS /
BRAND
“CUSTOMER”
Don’t Forget Without
Customers, You Are NOTHING
!
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