5. prima Climate for service Organizational behaviours and internal climate impact directly on the customer perception! Organizational communication is a powerful tool for the improvement of the quality of service and the “sex-appeal” of the brand experience. Fabrizio Maimone, LUMSA University
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8. prima Climate for service Managers should be fully aware of the importance of the improvement of “ climate for service ”. Fabrizio Maimone, LUMSA University
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12. prima Managing cultures Organizational space can facilitate the ibridation among cultures Organizational space can facilitate the production and re-production of (new) values, meanings, symbols, behaviours, languages, paradigms, practices, etc. Fabrizio Maimone, LUMSA University