Dossier

1. Sistema de Opinión Interactivo
Interactive Opinion System
April 2012

2. Today we bring YOU a unique
TV Station that clicks with the
Connected US Hispanic market
And that’s 89% of Hispanics

3. SOi TV will add to your success
1. SOI TV is up and running!We are already a Nationwide Hispanic Broadcast TV
Network in 15 leading cities and growing aggressively. Our OTA signal covers 55%
of the US Hispanic HHs. We are experienced TV content Producers.
2. Opitainment delivers Hispanic Engagement.Opitainmentis a new and emerging
TV genre. Latinos are opinionated and love to share and defend their Opinions
and sentiments. We embrace Hispanic Public Opinion in the US.
3. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than
Traditional TV. Social Media interactivity is a reality for the general market,
untapped and emerging fast for Hispanics: a ready-made consumer base!
4. Potential new consumers for your Brands. Our highly-social, opinionated and
internet connected Hispanics watching Broadcast TV will want to consume your
brands. Great news for your marketing strategy! Latino Engagement promotes
live TV viewing and delivers growth for your brand social media channels!

4. SOi TV will add to your success
SOI TV is up and running!

5. 3 Million plus Hispanic HH& growing….
15 Top
Hispanic
DMA’s

9. The Team
WE ARE SEASONED TV ENTERTAINMENTVETERANS
25+ Years 15 - 20 Years
 Network Administration  Network Launch & Distribution
 Strategic Planning  Socio-Economic Marketing
 Original Productions  Muliti-national Content Syndication
 Consumer Brand Development  Award winning journalism
 Business Development

10. • We are not a local TV
Station
We are a National Hispanic
TV Network
– Attracting National Advertising
Dollars
• Cedel Investments Funds:
– Long term comitment
– Owns Urbano Express with
2011 revenues of $150MM
– OwnsLatinLists2011 revenues
of $45MM.
Source: Ad Age Hispanic Fact Pack 2011

11. We are experienced
TV Content producers

12. There are enough newscasts. SOi TV brings you
an OPINIONCAST (“EL OPINIARIO”). In real
time, we showcase what the multicultural
spectrum of latinos are thinking, feeling on the
facts, news and trending topics.
“El Opiniario” unveils the true, unscripted
sentiment of the Latino Community, in a non-
intrusive, appealing interface of statistics,
contrast, and graphics.

14. Opitainment Segments
During commercial breaks, 3X per
hour, 24X7, SOiTV airs Opitainment ®
Shorts. Our anchors ask questions,
promote contests, solicit the opinion
of the audience and share the results.
These micro-programs are at the pulse
of our interactive programming;
inquiries about our programs,
reactions to news, issues, trending
topics and more.

15. Whatever Tonight presents a
space where experts of ANY
subject, from models and chefs,
to accountants and lawyers, can
share their knowledge and
experiences with the audience.
Every night, Whatever Tonight
will surprise you with a great
new guest.

17. Great Portfolio
Of Acquisitions

18. NOVELA Muñoz Vale X 2
Muñoz has 2 wifes, 2 families, 2 homes and 6 kids.
Muñoz problems is that he has two simultaneous
and parallel families, both wives love him. For 18
years this family man has split his life between his
two homes and, so as to not loose either one, he
must run like crazy so he’s not discovered.

20. End of Story
A courageous journalistic team vastly
experienced and with a daring soul
will do in depth investigations,
narrating and describing the most
shocking, impressive and incredible
cases,
JOURNALISTIC INVESTIGATION-

21. The English Teacher is the story of
an executive from a humble
background, who thanks to his work
and tenacity becomes a high
ranking executive, but since he
doesn t speak English, must hire a
teacher, and a love story flourishes.
NOVELA

22. Amanda wastrained as a
witchsincechilhood and
by chance sheends up in
thehighestpowercirclesw
herePresidents and
Governors use
herservicestoinfluencede
stiny.
NOVELA

24. The Seventh Door
Mysterious Stories
Mankind has not yet found explanations for extraordinary events. In
SeptimaPuerta we show really mysterious stories that could happen to you
anytime.
DRAMA

25. Aureliano Folle tours Uruguay Jails and
shows theaudiencethemostriveting
and powerfulInmatescrimes.
JOURNALISTIC INVESTIGATION-

26. Output deals
Content Providers
Artear

27. SOi TV will add to your success
Opitainmentdelivers Hispanic Engagement

28. Let me tell you a big secret: Hispanics have
an opinion on just about anything.

29. Well then… let me tell you a second secret…
and they love to let everyone know their opinions

31. SOI gives our
audience what
they love most…
a voice for their
opinions

33. Opitainment:
Opinion + Entertainment
SOi TV is pioneering
Opitainment, a new concept of
converting the Opinion of the
latino audience into
entertainment, 7 days a week.
SOi TV monitors the entire
process of the Public Opinion
experience from A to Z. Checks
& balances are in place
throughout the process
management of feedback from
the audience, we analyze,
interpret, generate screen and
archive for future use.

35. Opitainment engages TV Viewers
and engaged viewers are more loyal!

37. Soi TV integrates Cross-Platform Hispanic Audiences
TV Connected Digital
Audience Hispanic Audience
Our target is 89% of Total Hispanics

39. Hispanics also want to connect with TV…
and now they have Soi TV!

40. The Connected Hispanic

41. The Connected Hispanic

42. The Connected Hispanic

43. The Connected Hispanic

44. The Connected Hispanic

46. It’s more fun to watch a program in Soi TV
Than in Traditional TV

50. More fun to watch in
Soi TV
Traditional TV

51. MultipleInteractivitylevels
2nd Screen
Phase 4 Applications
Screen Interactivity Layer
Phase 3
TV Program Interactivity
Phase 2 (Original Production)
Live Opitainment Segments
Phase 1 (National and Local)
Weincludeallconnected Latinos

52. IntegratedMultiplatform
www.soitv.com
SOITV
@SOITV
YOSOITV
SOITV
SOITV

53. 30,000 + Followers
10% of Univision in 4 months

54. Almost 8,000 likes
2% of Univision in 4 months

55. Almost 2,000 unique
Visitors daily in 4 months

56. Bottom Line:
Soi TV is the First US Hispanic
Social TV Network!

57. And Social TV is
already successful
in the US General Market!

58. Social TV
Best
Practices

59. Hispanics will go
from must see TV
to… must join TV!

60. SOi TV will add to Business success
Potential new consumers for your Brands:
Latino Engagement promotes live TV viewing and delivers
growth for your brand social media channels.

61. 3.5 Million Hispanic HHs watch Broadcast TV
We estimate 40% are connected: 1.4 Million
Most Soi TV viewers are connected
and already pay an Internet Service Fee
Connected Hispanics are great consumers

62. Soi TV integrates Cross-PlatformHispanicAudiences
TV Social Digital
Audience TV Audience
This is a totally new engaged TV audience

63. Soi TV consistently adds value to your Brand Marketing
Brand
Social Media Growth Followers
Demo/Psico Who they are
Public Opinion What they say
Basic
Audience
Only SOi engages the Hispanic Audience

64. Spots don’t drive Social TV
Brand Content and cross-platform integration
drive Social TV!

65. Social TV is also about…
Gaming Mechanics (Competition)
Prize Offers (awards & rewards)
Participation (voting, influence)

66. It’s not only about making your Brand Famous,
It’s about making your Brand Favorite!

67. Watch
Join
Share
Contribute
Enjoy
The Social TV Marketing Cycle Love

68. Just Watch
The Traditional TV marketing Cycle

69. We are ready to add to the
success of your company!