EVENT FEASIBILITY STUDY ANSWERS THE QUESTION: Should we host this event?
WHO SHOULD DO THE FEASIBILITY STUDY? A qualified professional. Know what to look for Impartial and objective Will collect current, factual information Provide credible projections
FEASIBLITY STUDY WILL PROVIDE THE FOLLOWING: 1. Based upon the political, social, economic and geographical location what type of event would be most successful? 2. Community analysis data will answer: - groups and organizations currently exist in this community who might assist with the event - what competition in the form of other events and attractions currently exist in this community identifying those who will attract the same target audience and whose dates might conflict - what potential corporate partners exist in the community and what other activities do they currently support - what type of events can the community handle based upon the existing infra structure (travel and accommodation). What types of municipals rules are in place to make additions or changes to the infra structure? - Is there efficient law enforcement, medical and other important resources 3. Target Audience Demographics and Attitudes - Who lives in this community and what types of activities and events do they attend - What is their attitude toward existing events and how would they feel about another event coming into the community
FEASIBLITY STUDY WILL PROVIDE THE FOLLOWING: 1. Based upon the political, social, economic and geographical location what type of event would be most successful? 2. Community analysis data will answer: - groups and organizations currently exist in this community who might assist with the event - what competition in the form of other events and attractions currently exist in this community identifying those who will attract the same target audience and whose dates might conflict - what potential corporate partners exist in the community and what other activities do they currently support - what type of events can the community handle based upon the existing infra structure (travel and accommodation). What types of municipals rules are in place to make additions or changes to the infra structure? - Is there efficient law enforcement, medical and other important resources 3. Target Audience Demographics and Attitudes - Who lives in this community and what types of activities and events do they attend - What is their attitude toward existing events and how would they feel about another event coming into the community
HOW TO COLLECT INFORMATION FOR THE FEASIBLITY STUDY 1. Surveys and Questionnaires 2. Interviews, telephone or face to face 3. Existing reports, evaluations and surveys 4. Municipal records