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Under Armour Shawn Fagan www.underarmour.com
Under Armour <ul><li>http://www.youtube.com/watch?v=4COGYWLKn2k </li></ul>www.underarmour.com
Under Armour <ul><li>Overview </li></ul>www.underarmour.com
Under Armour <ul><li>Leading provider of high performance sports apparel and accessories </li></ul><ul><li>Started in 1996...
Under Armour <ul><li>Three main lines of apparel </li></ul><ul><ul><li>HEATGEAR ® </li></ul></ul><ul><ul><li>COLDGEAR® </l...
Under Armour <ul><li>Consumers </li></ul><ul><ul><li>Men </li></ul></ul><ul><ul><li>Women </li></ul></ul><ul><ul><li>Child...
Under Armour <ul><li>The Company </li></ul>www.underarmour.com
Under Armour <ul><li>1996 – Incorporate as a Maryland company </li></ul><ul><li>1999 – Entered Japanese market </li></ul><...
Under Armour <ul><li>Corporate Environment </li></ul><ul><ul><li>Mission: </li></ul></ul><ul><ul><li>“ TO DELIVER OUR UNIV...
Under Armour <ul><li>Corporate Environment </li></ul><ul><ul><li>Code of Conduct: </li></ul></ul><ul><ul><ul><li>“ Under A...
Under Armour <ul><li>Corporate Environment </li></ul><ul><ul><li>Business Ethics: </li></ul></ul><ul><ul><ul><li>“ A high ...
Under Armour <ul><li>Community Involvement </li></ul><ul><ul><li>Ronald McDonald House </li></ul></ul><ul><ul><li>The V Fo...
Under Armour <ul><li>Product Marketing & Promotion </li></ul><ul><ul><li>Tight brand control </li></ul></ul><ul><ul><ul><l...
Under Armour <ul><li>Sponsorships </li></ul><ul><ul><li>ESPY Awards </li></ul></ul><ul><ul><li>Bass Master’s Classics </li...
Under Armour <ul><li>Named official outfitter for the football teams of: </li></ul><ul><ul><li>Auburn University </li></ul...
Under Armour <ul><li>Financials </li></ul>www.underarmour.com
Under Armour www.underarmour.com
Under Armour <ul><li>2007 Revenue Breakdown </li></ul><ul><ul><li>Apparel – 91% </li></ul></ul><ul><ul><ul><li>Men’s – 57%...
Under Armour <ul><li>Sources of Revenue  </li></ul><ul><ul><li>84% - Wholesale distribution to retail stores </li></ul></u...
Under Armour www.underarmour.com
Under Armour <ul><li>Primary Competitors </li></ul><ul><ul><li>Nike </li></ul></ul><ul><ul><li>Adidas </li></ul></ul><ul><...
Under Armour www.underarmour.com
Under Armour <ul><li>UA Shares </li></ul><ul><ul><li>Class A </li></ul></ul><ul><ul><ul><li>36,253,711 outstanding shares ...
Under Armour www.underarmour.com
Under Armour www.underarmour.com
Under Armour <ul><li>Current Ratio:  3.4 </li></ul><ul><li>Quick Ratio:  1.63 </li></ul><ul><li>Net Working Capital Ratio:...
Under Armour <ul><li>Growth Strategy </li></ul><ul><ul><li>Build on existing relationships </li></ul></ul><ul><ul><li>Intr...
Under Armour <ul><li>THE FUTURE IS OURS…JOIN US </li></ul>www.underarmour.com
Under Armour <ul><li>Q & A </li></ul>www.underarmour.com
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Under Armour Analysis

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Transcript of "Under Armour Analysis"

  1. 1. Under Armour Shawn Fagan www.underarmour.com
  2. 2. Under Armour <ul><li>http://www.youtube.com/watch?v=4COGYWLKn2k </li></ul>www.underarmour.com
  3. 3. Under Armour <ul><li>Overview </li></ul>www.underarmour.com
  4. 4. Under Armour <ul><li>Leading provider of high performance sports apparel and accessories </li></ul><ul><li>Started in 1996 by Kevin Plank </li></ul><ul><li>Approximately 1,400 employees </li></ul><ul><li>Headquarters in Baltimore, MD </li></ul>www.underarmour.com
  5. 5. Under Armour <ul><li>Three main lines of apparel </li></ul><ul><ul><li>HEATGEAR ® </li></ul></ul><ul><ul><li>COLDGEAR® </li></ul></ul><ul><ul><li>ALLSEASONGEAR® </li></ul></ul><ul><li>Growing footwear and accessories segment in 2008 </li></ul>www.underarmour.com
  6. 6. Under Armour <ul><li>Consumers </li></ul><ul><ul><li>Men </li></ul></ul><ul><ul><li>Women </li></ul></ul><ul><ul><li>Children </li></ul></ul><ul><ul><ul><li>Athletes, Coaches, Fans, Active People, Athletic Staff </li></ul></ul></ul><ul><ul><ul><li>Youth, High School, Collegiate, Professional </li></ul></ul></ul>www.underarmour.com
  7. 7. Under Armour <ul><li>The Company </li></ul>www.underarmour.com
  8. 8. Under Armour <ul><li>1996 – Incorporate as a Maryland company </li></ul><ul><li>1999 – Entered Japanese market </li></ul><ul><li>2005 – Entered European market </li></ul><ul><li>2005 – Traded on NASDAQ as UARM </li></ul><ul><li>2006 – Opened European HQ in Amsterdam </li></ul><ul><li>2006 – Traded on NYSE as UA </li></ul><ul><li>2007 – Opened first branded, full-priced retail store (Annapolis, MD) </li></ul><ul><li>2008 – Aired first Super Bowl ad </li></ul><ul><li>2008 – Expected launch of Performance Trainers </li></ul>www.underarmour.com
  9. 9. Under Armour <ul><li>Corporate Environment </li></ul><ul><ul><li>Mission: </li></ul></ul><ul><ul><li>“ TO DELIVER OUR UNIVERSAL GUARANTEE OF PERFORMANCE WITH SUPERIOR PRODUCT AND UNPARALLELED SERVICE. FOR OVER A DECADE, WE'VE PROVIDED THE WORLD WITH TECHNICALLY ADVANCED PRODUCTS ENGINEERED WITH OUR SUPERIOR FABRIC CONSTRUCTION, EXCLUSIVE MOISTURE MANAGEMENT, AND PROVEN INNOVATION. EVERY UNDER ARMOUR PRODUCT IS DOING SOMETHING FOR YOU: IT'S MAKING YOU BETTER. THE LOGO IS OUR GUARANTEE.” </li></ul></ul>www.underarmour.com
  10. 10. Under Armour <ul><li>Corporate Environment </li></ul><ul><ul><li>Code of Conduct: </li></ul></ul><ul><ul><ul><li>“ Under Armour was founded on the following core values: Innovation, Inspiration, Reliability and Integrity.” </li></ul></ul></ul><ul><ul><ul><li>“ Consistent with these values, we seek to do business with suppliers and their subcontractors that adhere to these practices, follow established work place practices and comply with our Code of Conduct (the &quot;Code&quot;).” </li></ul></ul></ul>www.underarmour.com
  11. 11. Under Armour <ul><li>Corporate Environment </li></ul><ul><ul><li>Business Ethics: </li></ul></ul><ul><ul><ul><li>“ A high standard of ethics is essential to Under Armour's success. Our Company's reputation is in the hands of its employees. Each of us must maintain the highest ethical and professional standards.” </li></ul></ul></ul>www.underarmour.com
  12. 12. Under Armour <ul><li>Community Involvement </li></ul><ul><ul><li>Ronald McDonald House </li></ul></ul><ul><ul><li>The V Foundation </li></ul></ul><ul><ul><li>Conservation Fund </li></ul></ul><ul><ul><li>The Rock Foundation </li></ul></ul><ul><ul><li>Boomer Esiason Foundation </li></ul></ul><ul><ul><li>Living Classroom Foundation </li></ul></ul><ul><ul><li>Power in Pink </li></ul></ul>www.underarmour.com
  13. 13. Under Armour <ul><li>Product Marketing & Promotion </li></ul><ul><ul><li>Tight brand control </li></ul></ul><ul><ul><ul><li>In-house marketing and promotional team </li></ul></ul></ul><ul><ul><li>“ On-field Authenticity” </li></ul></ul>www.underarmour.com
  14. 14. Under Armour <ul><li>Sponsorships </li></ul><ul><ul><li>ESPY Awards </li></ul></ul><ul><ul><li>Bass Master’s Classics </li></ul></ul><ul><ul><li>College Football All-star Challenge </li></ul></ul><ul><ul><li>Intercollegiate Women’s Lacrosse Coaches Association </li></ul></ul><ul><ul><li>Title Sponsor of: </li></ul></ul><ul><ul><ul><li>Under Armour Baltimore Marathon </li></ul></ul></ul><ul><ul><ul><li>Under Armour All-American Lacrosse Classic (high school) </li></ul></ul></ul><ul><ul><ul><li>Under Armour Senior Bowl (college) </li></ul></ul></ul><ul><ul><ul><li>Under Armour All-American Game (high school) </li></ul></ul></ul>www.underarmour.com
  15. 15. Under Armour <ul><li>Named official outfitter for the football teams of: </li></ul><ul><ul><li>Auburn University </li></ul></ul><ul><ul><li>Texas Tech </li></ul></ul><ul><ul><li>University of Hawaii </li></ul></ul><ul><ul><li>University of Maryland </li></ul></ul><ul><ul><li>University of South Carolina </li></ul></ul><ul><li>Named official kit supplier for: </li></ul><ul><ul><li>German soccer league club Hannover 96 </li></ul></ul><ul><ul><li>The Welsh Rugby Union </li></ul></ul><ul><li>Signage deals with: </li></ul><ul><ul><li>Toronto Maple Leafs </li></ul></ul><ul><ul><li>Chicago Cubs (first and only brand on outfield wall) </li></ul></ul>www.underarmour.com
  16. 16. Under Armour <ul><li>Financials </li></ul>www.underarmour.com
  17. 17. Under Armour www.underarmour.com
  18. 18. Under Armour <ul><li>2007 Revenue Breakdown </li></ul><ul><ul><li>Apparel – 91% </li></ul></ul><ul><ul><ul><li>Men’s – 57% </li></ul></ul></ul><ul><ul><ul><li>Women’s – 19% </li></ul></ul></ul><ul><ul><ul><li>Youth – 8% </li></ul></ul></ul><ul><ul><ul><li>Footwear – 7% </li></ul></ul></ul><ul><ul><li>Other – 9% </li></ul></ul><ul><ul><ul><li>Accessories – 5% </li></ul></ul></ul><ul><ul><ul><li>Licensing Fees – 4% </li></ul></ul></ul>www.underarmour.com
  19. 19. Under Armour <ul><li>Sources of Revenue </li></ul><ul><ul><li>84% - Wholesale distribution to retail stores </li></ul></ul><ul><ul><ul><li>15,000 locations in the US, Canada, Japan, & Western Europe (UK, France, Germany) </li></ul></ul></ul><ul><ul><ul><li>Dick’s & The Sports Authority account for 33% </li></ul></ul></ul><ul><ul><li>11% - Direct sales to athletes, teams, individuals </li></ul></ul><ul><ul><li>4% - Product licensing </li></ul></ul><ul><li>Primary Expenses </li></ul><ul><ul><li>50% - Cost of goods sold (product costs, import costs, inventory write downs & obsolescence) </li></ul></ul><ul><ul><li>36% - SG&A (marketing, selling, product innovation, supply chain, corporate services) </li></ul></ul><ul><ul><ul><li>Marketing accounts for 33% (expected to increase in 2008) </li></ul></ul></ul>www.underarmour.com
  20. 20. Under Armour www.underarmour.com
  21. 21. Under Armour <ul><li>Primary Competitors </li></ul><ul><ul><li>Nike </li></ul></ul><ul><ul><li>Adidas </li></ul></ul><ul><ul><li>Columbia Sportswear </li></ul></ul><ul><ul><li>THE NORTH FACE (VF Corp.), Hanes, Calvin Klein, Fruit of the Loom </li></ul></ul>www.underarmour.com Stock Price (as of 4/4/08) Return on Assets Return on Equity Revenue Profit Margin Under Armour $35.3 15.5% 21.2% 607M 9% Nike $68.5 13.8% 25.3% 17.9B 10.2% Columbia Sportswear $46.0 11.4% 16.0% 1.4B 10.7%
  22. 22. Under Armour www.underarmour.com
  23. 23. Under Armour <ul><li>UA Shares </li></ul><ul><ul><li>Class A </li></ul></ul><ul><ul><ul><li>36,253,711 outstanding shares </li></ul></ul></ul><ul><ul><ul><li>Valued at $1,316,284,210 </li></ul></ul></ul><ul><ul><ul><li>UA has no plans to issue dividends </li></ul></ul></ul><ul><ul><ul><li>Approximate earnings per share: $1.05 </li></ul></ul></ul><ul><ul><li>Class B </li></ul></ul><ul><ul><ul><li>12,500,000 outstanding shares </li></ul></ul></ul><ul><ul><ul><li>All owned by Kevin Plank, CEO & Founder </li></ul></ul></ul>www.underarmour.com
  24. 24. Under Armour www.underarmour.com
  25. 25. Under Armour www.underarmour.com
  26. 26. Under Armour <ul><li>Current Ratio: 3.4 </li></ul><ul><li>Quick Ratio: 1.63 </li></ul><ul><li>Net Working Capital Ratio: 57.99% </li></ul><ul><li>ROA: 15.5% </li></ul><ul><li>ROE: 21.2% </li></ul><ul><li>Gross Profit Margin: 50.3% (Profit Margin: 9%) </li></ul><ul><li>Earnings Per Share: $1.05 </li></ul><ul><li>Asset Turnover Ratio: 1.71 </li></ul><ul><li>Accounts Receivable Turnover Ratio: 7.0 </li></ul><ul><li>Inventory Turnover Ratio: 2.4 </li></ul><ul><li>Debt to Equity Ratio: 0.392 </li></ul><ul><li>PE Ratio: 33.5 </li></ul>www.underarmour.com
  27. 27. Under Armour <ul><li>Growth Strategy </li></ul><ul><ul><li>Build on existing relationships </li></ul></ul><ul><ul><li>Introduce new products </li></ul></ul><ul><ul><li>Add retail locations </li></ul></ul><ul><ul><li>Increase international exposure </li></ul></ul><ul><li>Business Environment </li></ul><ul><ul><li>US & Internationally </li></ul></ul><ul><ul><ul><li>Increased focus on healthy lifestyles </li></ul></ul></ul><ul><ul><ul><li>Additional consumer attention on high-performance fabrics </li></ul></ul></ul><ul><ul><ul><li>Growing popularity of Under Armour brand </li></ul></ul></ul>www.underarmour.com
  28. 28. Under Armour <ul><li>THE FUTURE IS OURS…JOIN US </li></ul>www.underarmour.com
  29. 29. Under Armour <ul><li>Q & A </li></ul>www.underarmour.com

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