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Under Armour Analysis Presentation Transcript

  • 1. Under Armour Shawn Fagan www.underarmour.com
  • 2. Under Armour
    • http://www.youtube.com/watch?v=4COGYWLKn2k
    www.underarmour.com
  • 3. Under Armour
    • Overview
    www.underarmour.com
  • 4. Under Armour
    • Leading provider of high performance sports apparel and accessories
    • Started in 1996 by Kevin Plank
    • Approximately 1,400 employees
    • Headquarters in Baltimore, MD
    www.underarmour.com
  • 5. Under Armour
    • Three main lines of apparel
      • HEATGEAR ®
      • COLDGEAR®
      • ALLSEASONGEAR®
    • Growing footwear and accessories segment in 2008
    www.underarmour.com
  • 6. Under Armour
    • Consumers
      • Men
      • Women
      • Children
        • Athletes, Coaches, Fans, Active People, Athletic Staff
        • Youth, High School, Collegiate, Professional
    www.underarmour.com
  • 7. Under Armour
    • The Company
    www.underarmour.com
  • 8. Under Armour
    • 1996 – Incorporate as a Maryland company
    • 1999 – Entered Japanese market
    • 2005 – Entered European market
    • 2005 – Traded on NASDAQ as UARM
    • 2006 – Opened European HQ in Amsterdam
    • 2006 – Traded on NYSE as UA
    • 2007 – Opened first branded, full-priced retail store (Annapolis, MD)
    • 2008 – Aired first Super Bowl ad
    • 2008 – Expected launch of Performance Trainers
    www.underarmour.com
  • 9. Under Armour
    • Corporate Environment
      • Mission:
      • “ TO DELIVER OUR UNIVERSAL GUARANTEE OF PERFORMANCE WITH SUPERIOR PRODUCT AND UNPARALLELED SERVICE. FOR OVER A DECADE, WE'VE PROVIDED THE WORLD WITH TECHNICALLY ADVANCED PRODUCTS ENGINEERED WITH OUR SUPERIOR FABRIC CONSTRUCTION, EXCLUSIVE MOISTURE MANAGEMENT, AND PROVEN INNOVATION. EVERY UNDER ARMOUR PRODUCT IS DOING SOMETHING FOR YOU: IT'S MAKING YOU BETTER. THE LOGO IS OUR GUARANTEE.”
    www.underarmour.com
  • 10. Under Armour
    • Corporate Environment
      • Code of Conduct:
        • “ Under Armour was founded on the following core values: Innovation, Inspiration, Reliability and Integrity.”
        • “ Consistent with these values, we seek to do business with suppliers and their subcontractors that adhere to these practices, follow established work place practices and comply with our Code of Conduct (the "Code").”
    www.underarmour.com
  • 11. Under Armour
    • Corporate Environment
      • Business Ethics:
        • “ A high standard of ethics is essential to Under Armour's success. Our Company's reputation is in the hands of its employees. Each of us must maintain the highest ethical and professional standards.”
    www.underarmour.com
  • 12. Under Armour
    • Community Involvement
      • Ronald McDonald House
      • The V Foundation
      • Conservation Fund
      • The Rock Foundation
      • Boomer Esiason Foundation
      • Living Classroom Foundation
      • Power in Pink
    www.underarmour.com
  • 13. Under Armour
    • Product Marketing & Promotion
      • Tight brand control
        • In-house marketing and promotional team
      • “ On-field Authenticity”
    www.underarmour.com
  • 14. Under Armour
    • Sponsorships
      • ESPY Awards
      • Bass Master’s Classics
      • College Football All-star Challenge
      • Intercollegiate Women’s Lacrosse Coaches Association
      • Title Sponsor of:
        • Under Armour Baltimore Marathon
        • Under Armour All-American Lacrosse Classic (high school)
        • Under Armour Senior Bowl (college)
        • Under Armour All-American Game (high school)
    www.underarmour.com
  • 15. Under Armour
    • Named official outfitter for the football teams of:
      • Auburn University
      • Texas Tech
      • University of Hawaii
      • University of Maryland
      • University of South Carolina
    • Named official kit supplier for:
      • German soccer league club Hannover 96
      • The Welsh Rugby Union
    • Signage deals with:
      • Toronto Maple Leafs
      • Chicago Cubs (first and only brand on outfield wall)
    www.underarmour.com
  • 16. Under Armour
    • Financials
    www.underarmour.com
  • 17. Under Armour www.underarmour.com
  • 18. Under Armour
    • 2007 Revenue Breakdown
      • Apparel – 91%
        • Men’s – 57%
        • Women’s – 19%
        • Youth – 8%
        • Footwear – 7%
      • Other – 9%
        • Accessories – 5%
        • Licensing Fees – 4%
    www.underarmour.com
  • 19. Under Armour
    • Sources of Revenue
      • 84% - Wholesale distribution to retail stores
        • 15,000 locations in the US, Canada, Japan, & Western Europe (UK, France, Germany)
        • Dick’s & The Sports Authority account for 33%
      • 11% - Direct sales to athletes, teams, individuals
      • 4% - Product licensing
    • Primary Expenses
      • 50% - Cost of goods sold (product costs, import costs, inventory write downs & obsolescence)
      • 36% - SG&A (marketing, selling, product innovation, supply chain, corporate services)
        • Marketing accounts for 33% (expected to increase in 2008)
    www.underarmour.com
  • 20. Under Armour www.underarmour.com
  • 21. Under Armour
    • Primary Competitors
      • Nike
      • Adidas
      • Columbia Sportswear
      • THE NORTH FACE (VF Corp.), Hanes, Calvin Klein, Fruit of the Loom
    www.underarmour.com Stock Price (as of 4/4/08) Return on Assets Return on Equity Revenue Profit Margin Under Armour $35.3 15.5% 21.2% 607M 9% Nike $68.5 13.8% 25.3% 17.9B 10.2% Columbia Sportswear $46.0 11.4% 16.0% 1.4B 10.7%
  • 22. Under Armour www.underarmour.com
  • 23. Under Armour
    • UA Shares
      • Class A
        • 36,253,711 outstanding shares
        • Valued at $1,316,284,210
        • UA has no plans to issue dividends
        • Approximate earnings per share: $1.05
      • Class B
        • 12,500,000 outstanding shares
        • All owned by Kevin Plank, CEO & Founder
    www.underarmour.com
  • 24. Under Armour www.underarmour.com
  • 25. Under Armour www.underarmour.com
  • 26. Under Armour
    • Current Ratio: 3.4
    • Quick Ratio: 1.63
    • Net Working Capital Ratio: 57.99%
    • ROA: 15.5%
    • ROE: 21.2%
    • Gross Profit Margin: 50.3% (Profit Margin: 9%)
    • Earnings Per Share: $1.05
    • Asset Turnover Ratio: 1.71
    • Accounts Receivable Turnover Ratio: 7.0
    • Inventory Turnover Ratio: 2.4
    • Debt to Equity Ratio: 0.392
    • PE Ratio: 33.5
    www.underarmour.com
  • 27. Under Armour
    • Growth Strategy
      • Build on existing relationships
      • Introduce new products
      • Add retail locations
      • Increase international exposure
    • Business Environment
      • US & Internationally
        • Increased focus on healthy lifestyles
        • Additional consumer attention on high-performance fabrics
        • Growing popularity of Under Armour brand
    www.underarmour.com
  • 28. Under Armour
    • THE FUTURE IS OURS…JOIN US
    www.underarmour.com
  • 29. Under Armour
    • Q & A
    www.underarmour.com