Highlights from 2012-13 Fairtrade International Annual Report

© Fairtrade 2012
Unlocking the
Power
Highlights from Fairtrade
International’s 2012-13
Annual Report
© Sean Hawkey

© Fairtrade 2013
“For the past 25 years, we have taken
the vision of the pioneering fair traders
to the wider public, directly reaching
over 1.3 million smallholders and
workers. The model has been shown to
work; now we need to take it wider. We
seek to be at the cutting edge of
reforming global trade in favour of
justice, unlocking the power of
disadvantaged producers and
workers.”
Harriet Lamb, Chief Executive,
Fairtrade International
© Fairtrade International
Fairtrade International 2012-13
Annual Report Highlights

© Fairtrade 2013
Fairtrade
Producers in
2012-13

© Fairtrade 2013
Fairtrade International and our members have united behind a common strategic framework for
2013-15. We will focus on building our unique strengths, and delivering in these four key areas:
Unlocking the Power of the Many
• Unlocking the power of smallholders
• Unlocking the power of workers
• Unlocking the power of citizens and companies
• Unlocking the power of the people in the global Fairtrade system.

© Fairtrade 2013
Powering Up
Producers
Over the past 12 months we continued to transfer
more responsibilities and services to the South,
where they belong.
Up to now producer services have been coordinated centrally by
Fairtrade International, with locally-based staff working with producers in
the field. But in a true display of producer leadership, producer networks
have started to coordinate this important work themselves.

© Fairtrade 2013
“The unique relationship between the
north and the south, a strong voice and
role for producers and workers, makes
Fairtrade different from all other
competing ethical schemes. This is what
real empowerment is about.”
Marike de Peña, Vice Chair of Fairtrade
International and director of Banelino banana
cooperative in the Dominican Republic.
© Simon Rawles

© Fairtrade 2013
Learning to Grow:
Assessing
Fairtrade’s
Impact
Fairtrade International 2012-13 Annual
Report Highlights
A series of impact evaluations commissioned
by Fairtrade over the past 12 months revealed
positive results, as well as learnings for the
future. http://www.fairtrade.net/impact-and-
research.html
Our model is one of continuous improvement:
monitoring feeds learning, which in turn feeds
improvement.

© Fairtrade 2013
airtrade is on the rise in new
markets with producer countries
eading the way, giving farmers
more opportunities to sell their
oods locally on fair terms.
airtrade Eastern Africa launched
n May in Kenya in May 2013.
Report Highlights
© Fairtrade Eastern Afr

© Fairtrade 2013
Powerful
Partnerships
Commercial partners, NGOs and campaigners all continued to show
their commitment to Fairtrade.

© Fairtrade 2013
“Fairtrade is about sourcing
in a responsible manner,
being mindful of the
importance that farmers play
in our global society. Put
simply, it’s the
right thing to do.”
Jostein Solheim, CEO of
Ben & Jerry’sBen & Jerry’s

© Fairtrade 2013
Fairtrade Sales
Worldwide
© Sean Hawkey / APORTES
Sales continues to grow strongly across most
markets. Germany has broken the half billion mark
and South Africa continues its strong upward
trend.
The strong results mean Fair Trade USA’s
withdrawal from the international system at the end
of 2011 has only resulted in a slight dip (-4%) in
total global Fairtrade sales. Average sales in all
other Fairtrade markets increased by over 20
percent compared to 2011.

© Fairtrade 2013
Download the complete Fairtrade
International 2012-13 Annual Report here:
http://www.fairtrade.net/annual-reports.html

Highlights from 2012-13 Fairtrade International Annual Report

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Highlights from 2012-13 Fairtrade International Annual Report