1. Website analysis
Faith Howley

2. Purpose the purpose of this website is to inform about the
product Range and promoting events and selling a
desirable life style, relentless market themselves a music
inspired product by making a connection with new and
current music
Layout and Format and primary focus The layout of this website fits in with the alternative
style of the brand and the layout is unconventional with the navigation bar down the side
and other promotional events and features linked on the home page. However the link are
displayed clearly with obvious order and bold white headings. Imagery has also been used
attract and create interest for example using images of famous sponsors of the brand (
professor green) . The primary focus of the website is the 8 cans which have been
displayed larger than the other features the show this is the main feature of the brand.
there is links to social sites which makes the brand more accessible and means people can
share the brand with friends connecting it to their social identity.
Navigation the main navigation bar is located on the left
side of the site and has 8 sections linking the different
pages of the website there's is a smaller horizontal
navigation bar at the top with links to social media and
the relevant products. There is sub content on the right
side containing link to events and articles all of which are
accompanied with images to interest the reader. The
search bar in the right hand corner allows people to find
content easily.
Content the content tries to
relate to the audience by
showing images and features
relating to the common
interest, of Music.
Target audience the target audience is young males
between the ages of 13-19 who are interested in rap
and urban music. inspired by high energy life styles
and look up to people like Professor Green.
Regulation Although
the internet is an
unregulated medium
relentless energy drink
is a commercial brand it
must advertise Fairley
which is overseen by
the advertising standard
authority.
Style the design of the website is dark and
alternative, creating intrigue. There are no bright
colours used and the text is monochrome, so
adding the moving image in the background adds
interest on another layer.

3. Purpose the purpose is to inform about the brand and the
events they have, Monster is a sports related brand and
markets its self as an extreme energy drink. The website is
a place to host this information and to display the ethos
and character of the brand
Layout and Format and primary focus The website has a
traditional layout with a clear and regimented order on
the page. The sub content is displayed under different
heading with the appropriate videos and pictures. The
primary focus of the website is the extreme photos which
have a clear heading intriguing the view to click on the
article or video. There is also a small paragraph of text
explain the content engaging the viewer so they feel more
informed.
Navigation The horizontal navigation bar at the top of the
page, has 7 sections clearly displayed which makes it
simple for the viewer to find the content they want easily,
high energy images are used as icons for articles engaging
the view allowing them to click on the content that
interests them.
Content the content is
appropriate for the target
audience and shows
appropriate content and
extreme images to interest the
reader.
Target audience The target audience for monster
energy is males aged 13-19 who are interested and
partake in extreme sport and want a high energy
lifestyle, like that advertised by monster.
Regulation Although
the internet is an
unregulated medium.
This is a commercial site
and monster is a
company which is
selling a product to the
public therefore it must
be regulated so all
advertisement is fair
and appropriate. ASA is
the regulator in charge
of this.
Style the design of the website is dark and
grudgey, with element of the trademark lime
green colour which creates a theme throughout
the pages.

4. Purpose the purpose of this website is to inform about
rockstar energy and its products the events it holds and its
branding. Rockstar is associated with extreme sports so the
website shows exciting pictures of extreme sports as well
as containing information about upcoming events
Layout and Format and primary focus The layout of this website is clear and simple with
limited content . The large white text used is clear and bold, making it obvious what the
images are about, the large high action watersports picture is the primary focus of the site
along with the ‘ Wakeskate Tour’ banner the format is basic and mainly image based, with
relevent images the background for all the content shown.
Navigation the main navigation bar is located on the
bottom of the site and covers the whole length of the
page with two scroll arrows. Each image has a title as to
what the content shows. There are large bigger content
boxes on the right. On the top of the site there are some
text buttons to the main articles of the site. Making it
easy for people to find the content they are interested.
Content the content tries to
relate to the audience by
showing images that show
things they are interested in,
(extreme sports). And by
marketing a high energy life
style.
Target audience the target audience is young males
between the ages of 13-19 who are interested in
water sports, music and other extreme sports. The
website appeals to these people as it has action
shots of extreme sports it makes them feel they can
achieve a high impact fast pace and exciting lifestyle
by attending the events advertised.
Regulation Although
the internet is an
unregulated medium
relentless energy drink
is a commercial brand it
must advertise Fairley
which is overseen by
the advertising standard
authority.
Style The website has a display of high energy
sport pictures with bright colours and yellow the
signature colour is an element throughout.

5. The purpose of a energy drink brand creating a t-shirt is to advertise and
market the product creating a specific audience for the product and a
community as people can show their interest in the brand and the
conventions associated with this brand, for example it could be assumed
someone who wears a monster t-shirt is interested in motor sports.
The layout of the t-shirts is simple with the logo in he centre with brand
appropriate colours making it clear what the person is interred in, Making the
logo the primary focus of the t-shirt.

6. The tickets have been created to advertise a upcoming event
which the energy drink brand is hosting , the events are
audience appropriate to the brand and engage the audience in
the sort of activities they enjoy, for example Rockstar energy are
hosting a rock festival. By creating a event it allows the
audience to feel part of a community. The layout uses the
signature colours , logos and fonts. Creating a sense of
familiarity and marketing there brand.