Acknowledgement 1 1 Summary 3 2 Introduction 4 2.1 About Company 4 2.2 Vision and Mission Statement 4 2.3 Milestones of Nestlé Pakistan 5 2.4 Nestle factories in Pakistan 5 2.5 Fruita Vitals Juices 5 2.6 Benefits described by company: 6 3 Problem Statement 7 3.1 Research Methodology about Problem 7 4 Fish-Bone Analysis 8 5 Nestle Fruita Vital Juices Production System 9 5.1 Actual Process Analysis 9 5.2 Production Process in Use of Fruita Vital Juices 10 6 Identify problem & prioritized problem 11 6.1 Interviews 11 6.1.1 Interview #1 with manager of product development of Nestle Juices 11 6.1.2 Results of Interview 11 6.1.3 Interview # 2 with the HRM 13 6.1.4 Findings of Interview 13 6.2 Results 13 7 Process Addition as Solution in Nestle Fruita Vital Juices Production Flow Chart 14 8 Solutions 15 9 Conclusions 16

1. IB&M-UET Lahore, Pakistan | Project Report
1
Acknowledgement
Above all we are thankful to Allah Almighty. We really liked
our respected resource persons Mr.Farooq (Manager of
Product Development Of Nestle Juices) & Mr.Tahir (Human
Resource Manager) at nestle ,and thanks them for their full
command on the subject and unconventional talking way and
highlighting the issues.

2. IB&M-UET Lahore, Pakistan | Project Report
2
Table of Contents
Acknowledgement..............................................................................................................................1
1 Summary .....................................................................................................................................3
2 Introduction ................................................................................................................................4
2.1 About Company ..................................................................................................................4
2.2 Vision and Mission Statement............................................................................................4
2.3 Milestones of Nestlé Pakistan.............................................................................................5
2.4 Nestle factories in Pakistan.................................................................................................5
2.5 Fruita Vitals Juices..............................................................................................................5
2.6 Benefits described by company: ........................................................................................6
3 Problem Statement .....................................................................................................................7
3.1 Research Methodology about Problem .............................................................................7
4 Fish-Bone Analysis .....................................................................................................................8
5 Nestle Fruita Vital Juices Production System..........................................................................9
5.1 Actual Process Analysis ......................................................................................................9
5.2 Production Process in Use of Fruita Vital Juices ...........................................................10
6 Identify problem & prioritized problem ................................................................................11
6.1 Interviews...........................................................................................................................11
6.1.1 Interview #1 with manager of product development of Nestle Juices.........................11
6.1.2 Results of Interview .....................................................................................................11
6.1.3 Interview # 2 with the HRM........................................................................................13
6.1.4 Findings of Interview...................................................................................................13
6.2 Results ................................................................................................................................13
7 Process Addition as Solution in Nestle Fruita Vital Juices Production Flow Chart ..........14
8 Solutions ....................................................................................................................................15
9 Conclusions................................................................................................................................16

3. IB&M-UET Lahore, Pakistan | Project Report
3
1 Summary
This report analyzes the issues related to taste problem
in orange Fruita Vital juice of Nestle Foods.
In this detailed project we have covered almost the
topics related to the marketing plan of “Fruita Vitals
Juice “(a product of Nestle). First of all we presented
the companies’ history and introduction which included
the year of formation and certain steps resulted in the
today’s form of Nestle. To identify problem we used
Fish-Bone analysis and then problem have been
identified in machine and process. We described the
interviews of the two persons related to Nestle and then
the solutions to problems.

4. IB&M-UET Lahore, Pakistan | Project Report
4
2 Introduction
2.1 About Company
Here below is the some information about the company and its history:
 Nestlé foods was established in 1867 by brothers George Page and Charles Page
 The world’s largest food company performing on all the five continents
 It is running about 500 factories in 75 countries employing over 220,000 workers
globally
 Nestlé has been serving Pakistani consumers since 1988, the Switzerland-based Nestlé
SA, first acquired a share in Milkpak Ltd
 Has decentralized system in the factories but supply chain management is centralized
regarding head of orders and factory production controller
 Have easy working management office environment
 Employee have interaction with each other in that departments
“We are free enough to work freely and interaction with other employee
e.g., like if I had a business then I cannot give close interaction and
decision to business as I am interacted to the company environment with
interaction of other department”.1
2.2 Vision and Mission Statement
Vision
The Nestlé global vision is to be the leading health, wellness,
and Nutrition Company in the world. Nestlé Pakistan
subscribes fully to this vision.
Mission Statement
NESTLÉ to be the “Beverage Wellness Champion” offering
consumers healthy and refreshing pleasures of life through a
variety of premium juices and nectars”
1
Saying of Mr.Farooq during interview

5. IB&M-UET Lahore, Pakistan | Project Report
5
2.3 Milestones of Nestlé Pakistan
The milestones of Nestlé’s company in Pakistan are shown below in the table:
YEAR MILESTONE
1912 Begins its relationship with south Asia (milk company start importing and exporting in
India.
1979 MILKPAK Ltd. is founded by Syed Babar Ali. It manufactures UHT milk, cream and butter,
as well as fruit juices.
1981 Production of long shelf-life UHT milk begins at MILKPAK Ltd.’s Sheikhupura factory.
1988 Nestlé SA acquires a 40 percent share in MILKPAK Ltd.
1990 The Sheikhupura factory starts the production of NESTLÉ NIDO milk powder and cereals.
A new plant is acquired at Kabirwala in the Punjab.
1992 Nestlé takeover company & Maggi noodles plant installed.
1996 MILKPAK Ltd. is renamed Nestlé Milkpak Ltd.
1997 The Kabirwala plant becomes a fully owned unit of Nestlé Pakistan Ltd.
1998 NESTLÉ PURE LIFE bottled water launched in Pakistan.
2001 Nestlé Pakistan acquires the Fontalia and AVA water companies for the delivery of its
water.
2004 Afghanistan becomes the fourth sales zone of Nestlé Pakistan Ltd.
2005 Nestlé Milkpak Ltd is renamed Nestlé Pakistan Ltd.
2.4 Nestle factories in Pakistan
The locations, year of establishment and the products which have made by specific sectors:
Location Establishment Products
Sheikhupura 1988 Milkpak, Nesvita, Nestlé Pure Life, Cerelac , Nido
Kabirwala 1997 Maggi Noodles, Everyday
Islamabad 2003 Ava Water Factory
2.5 Fruita Vitals Juices
Nestle change its juices brand name as Nestle Fruita Vitals. This is
due to many new entrants in the juices product category.
They introduced due to consumer variations not only in taste, rather
also in the western lifestyle. It is available in many flavors like
Orange
Apple Nectar
Red Grape Nectar
Pineapple Nectar

6. IB&M-UET Lahore, Pakistan | Project Report
6
Chaunsa Nectar
Guava Nectar
Mango, and
Orange Mango drinks.
2.6 Benefits described by
company:
Nestle Orange Fruita Vital is
Low in calories
Rich in fiber and vitamin c
It is the most beneficial drink
for health in place of all other
juices.
Equally good for the health
of a diabetic patient as it
contains no added sugar.
it can be used as an anti-oxidant which reduces the factor of aging
Strengthening the body’s resistance against infections and diseases.

7. IB&M-UET Lahore, Pakistan | Project Report
7
3 Problem Statement
Fruit juice production procedures involved in fruit juice manufacturing depending on what type
of the juice the unit is going to make. For the purpose of this -feasibility, we propose the 4%
token juice drink of citrus fruit like orange, Mango and pineapple.
In last two year after re-launching of Nestle Fruita Vital juices people showed interest to buy
their juice products but orange juice sales
declined with period. After survey and
feedback from customer it have been
concluded that problem is the taste of
Fruita Vtal Orange juice. Taste of product
was like medicine or odor taste of it.
3.1 Research Methodology about
Problem
To solve this issue in the Fruita vital
orange-juice we will analyze the whole
production process of these juices. If
needed we will use the Fish-Bone analysis
to cover problem and its identification.
After identification of problem we will
recommend solution that can end or reduce this problem in the orange-juice taste.
KARACHI: Nestle has announced that it is re-
launching its Fruita Vitals in a premium prisma
packaging format, which it says is being done
for the first time in Pakistan.
According to a press release, Fruita Vitals is a
range of premium juices and nectars, is
prepared using the finest fruit and made under
stringent quality standards.
It is available in flavours such as apple, red
grapes, orange, pineapple, mango chaunsa,
guava and peach and the company is planning
to introduce new flavours. PRESS RELEASE
Published in The Express Tribune, April 30th
,
2011.
Press Release about Re-launch

8. IB&M-UET Lahore, Pakistan | Project Report
8
Sour/ Odour taste of
Fruita Vital Orange
Juice
Management
Process
Man Method Raw Material
Measurement Machinery
Feedback response
Wrong Inspection
Product Improvements
Team Work
Communication Gap
Motivation
Deterioratio
n
Knowledge about
Quality
Lack of Training
Inappropriate
method
Mixing method
Mixture of pulp
Flavours
Spoiled Oranges
Mixing of
Raw material
Ingredient
Wrong Process
Wrong process for product
Calibration of equipment
Storage Problem
Boiler problem
Information
about
measurement
Measurement
Method of
Inspection
Cycle time
Wrong Product
On –time
Maintenance
Repairin
g
Technology
Mixing of Oils
1 Fish-Bone Analysis
After Fish-Bone analysis for problem we
concluded that there could be problem
with Machinery/ Equipment or with
Process. To find detail about both we have
observed actual and in-use process for
production of Fruita Vital juices and
interviews of Product Manager & Human
Resource Manager.

9. IB&M-UET Lahore, Pakistan | Project
9
4 Nestle Fruita Vital Juices Production System
Production of fruit juices is a standardized process and initial preparatory processes for all fruit will
be similar, as will be the last stages of juice/pasteurization section and packaging, although
differences in handling juice composition arise in certain cases due to the nature of the fruit and
percentage of vitamin involved.
4.1 Actual Process Analysis
Basically, preparation standard process of juice involves the following steps:-
 Boiling of fruit
 Storage in tank
 Ingredients mixing
 Syrup storage in the tank
 Juice preparation
 Juice storage tank
 Filling and packaging
 Cooling and storage
Fruit boiler where it is cooked and shifted to the plate heat exchanger. Then stored in the storage
tank. Then supplied to the mixing tank in the desired quantity while in mixing tanks; any additives
to the are made at this stage before it pumped to syrup storage tanks. Blended juice is then pumped
through pasteurizer; where it is heated to 90˚C to inactive enzymes and living organism. After
pasteurization the juice passes through final filtration, before loading it into a juice storage tank.
Juice from the tank is ready for packaging.
Packaging and labeling then storage
The juice will be then packed in the quantities demanded by the market. Consumer packs as like
200ml and 1000ml tetra pack and then label the nestle juices. Product will be in cool dry store.

10. IB&M-UET Lahore, Pakistan | Project
10
4.2 Production Process in Use of Fruita Vital Juices
Here below is the production process of Fruita Vital juices from raw material to the finished goods;

11. IB&M-UET Lahore, Pakistan | Project
11
5 Identify problem & prioritized problem
To identify problems related to Fruita Vital we visited Nestlé
Sheikhupura factory on the Lahore-Sheikhupura road; we
conducted the interviews of managers related to the product. Here
below are the interviewer’s information and the finding from the
related interview.
5.1 Interviews
We have the two interviews; one was with Mr. Frooq & second was with Mr. Tahir.
5.1.1 Interview #1 with manager of product development of Nestle Juices
Name Mr.Farooq
Designation Manager of Product Development Of Nestle Juices
Date Thursday, January 12, 2012
Location Product Development Department Nestlé Sheikh-U-Pura Factory
5.1.2 Results of Interview
It is due to the outer layers of oranges. Company
has profiles of different juices products. In those
profiles they have the ingredients information.
Plants are of that type which crushes the orange
outer lay with the mixture of pulp. Oranges have
3-4 types of oil during that process. Peel oil,
Phase oil from the outer surface of oranges and
Pulp also has an oil, produced during the pressing
and distilization of oranges in the plants. They
separate these oil from orange pulp processing
unit and after adding the artificial flavors and
some ingredient transfer that types of oil relating

12. IB&M-UET Lahore, Pakistan | Project
12
to product about 10-20 percent. These oils have some taste regarding the product which results the
sour taste of product like medicines. Factory stores pulp in the season of winter in the cold storage
which have the ability to store that pulp of oranges.
They told that they have complete relation to marketing department but they didn’t relate any issue
in the decline of sales relating to that product according to satisfaction of consumers. It may be due
to the mismanagement of the persons at the plants which stores the oranges stock because it has a
time of ripping these fruits when have the right tastes of pulp.
Fruita Vitals Orange juice is in the category of juices which have the differentiation from other
products of same fruit like oranges category has Nectar and Drink but different quantity of pulp in
that flavor or packaging.
Here comes a problem that people have not awareness between the product differentiations between
nectar, juice and drink.
Orange
Plant
Nectar
oranges but with a
25-99 % content
and usually with
added sugar
Juice
prepared by always
100 % fruit juice
but not have pulp
Drink
contain 0-24 %
juice content

13. IB&M-UET Lahore, Pakistan | Project
13
5.1.3 Interview # 2 with the HRM
Name Mr.Tahir
Designation Human Resource Manager
Date Thursday, January 12, 2012
Location Nestle Hr Department Nestlé Sheikh-U-Pura Factory
5.1.4 Findings of Interview
Company has the decentralized system in the factories. They told that company order come from the
head of managing cell which after production also distribute the goods to suppliers. All departments
have their own issues and solution to them. This made an easily to handle the whole system in that
department and every department has own budget to settle down and to look financial matters.
5.2 Results
We concluded few results from the interviews that, what are main problems in the taste of Fruita
Vital juices? Which are due to:
Plant & its supervisor
Marketing department information to product development department regarding product
improvements
Storage issue regarding pulp of oranges that changes the taste with the passage of time
Ingredients are given on the pack while juice is 100% pure
Need promoting advertisements and campaigns to create awareness among the people so
that they can differentiate products of Fruita Vitals to others

14. IB&M-UET Lahore, Pakistan | Project
14
6 Process Addition as Solution in Nestle Fruita Vital
Juices Production Flow Chart
After analyzing the
fishbone reasons we have
solution to this problem by
the addition of a process
which is named as Oil
addition or separation tank.
Oil addition is
necessary because
oranges have it
some nature sweet
taste oils
Oil extraction is
necessary because
oranges external
layer have sour
taste oils
Addition of oil and
extraction of it will depend
how company add nutrients
and some other oils. Here
addition of process will
result the exclusion of taste
and the problem will be
removed.

15. IB&M-UET Lahore, Pakistan | Project Report
15
7 Solutions
After defining and prioritized problems, we
derived the solution for them
Nestle can import the new plant which didn’t
include the outer surface of oranges during
mesh of fruit, because taste problem mainly
due to the mixing of it into the pulp of orange
although pulp of oranges already are soars
and to improve the quality of ingredients
which are being used to add artificial flavors
Although Nestle has the better internal environment of factory other than any companies in
Pakistan. This is really ethical company and having decentralization structure but there is little bit
need to improve these departments to create more reflationary step within company or factory.
Storage of pulp is another issue to oranges pulp. As the season of orange fruit is winter (Sep-Feb).
To store these orange is the only one way which is storage in the form of pulp. This need storage
machinery to control cooling temperature and other suitable conditions, through which it can be
keep fresh and healthy.
To create awareness Nestle should arrange the advertisements related to Fruita vitals and to create
difference from Nesfruita and its drinks it should arrange the campaigns.
Nestle Nectar Nestle Juice Nestle Drink

16. IB&M-UET Lahore, Pakistan | Project Report
16
8 Conclusions
After the whole process we concluded that
there is problem in the process and the
process is having issue of oil mixturing
which include the addition of oil in the
juices. They just need to add new process
of oil separating and editing machine.
Nestle Fruita Vitals has certainly gotten active on right time. Nestle
overall performance is good and to develop the products it should
make R&D and ads or campaigns at place of target segment (youth
,university) to satisfy about the product taste and to develop it.