My business will sell relatively inexpensive sports equipment, clothing, health supplements and books. It will be unique because all products will come from companies already delivering to the state, avoiding additional trucks and greenhouse gases. The business aims to promote active lifestyles in the community. Employees must have graduated high school and will be responsible, friendly and helpful. The target market is athletes and the business will advertise locally and online, offering coupons to promote sales. Each store will be locally owned and financially sustainable by selling high-volume, low-cost products. The business aims to be environmentally friendly by discouraging plastic bags and selling used equipment.
2. Business Summary
My business is unique because all my products would already be
in the state. All my products would be from companies that
already delivered to stores in my state. This will be greener than
other companies because I will not be bringing more trucks, into
the state, therefore not creating anymore green house gases. My
company would be good for the community because the sports
equipment that I sell will promote kids to be more active and not
sit on the couch or computer all day. I will not provide plastic
bags, so the customers have to bring or buy reusable bags. The
employees that I will hire will be responsible, friendly, and
educated. The employees must be or have graduated high school.
My company was created by NAME DELETED. It was created
because I love sports and I know that the equipment can get
expensive. I want to sell relatively inexpensive equipment.
3. Marketing Plan
The target market is athletes. I will advertise on the
Internet. The company will have a page on a popular
social network. I will put a coupon in the local
newspaper that can be redeemed in my store. I will
inform a popular news station about the opening of
my store, and hopefully they will speak about it on the
news. The company will have a nice website on the
Internet, and on the website there will be a cool game
and a coupon that can be redeemed in my store.
4. Products and Services
The products and services that I will provide is
relatively inexpensive sports equipment, health
supplements, and clothing. The products that I will
sell will be from companies that already ship to stores
in the state. I will sell books new and used, supplied by
Another Story: Green Books.
5. Management Plan
Each store in my company will be locally owned. Each
store will be owned by a manager and the manager has
the choice of who to hire and how many employees
will be needed. Every employee has to be in or have
finished high school. Every employee must be
responsible, friendly, and helpful. If the employees are
late or the customers complain about the employee
there will be consequences.
6. Financial Plan
My financial plan is to buy from companies that are
already delivering to the state so it will be less
expensive to buy from those companies. My plan is to
sell more of less expensive products. That will make
more money than selling less of more expensive
products.
7. Environmental Plan
My business will be green because I will no supply
plastic bags, so the customers will need to bring plastic
bags, buy a reusable bag, or bring their own reusable
bag. I will have a section of my store devoted to used
equipment such as: clothing, shoes, and sports books.