2. Business Summary
My business will be a green bookstore. I will sell books made of recycled
paper and reading devices such as Kindle or Nook. For People who
purchase reading devices at the store, the books they buy will be
discounted. Book purchases will be tracked to find out what books are
popular. You will be able to turn in broken or unwanted reading devices
to be refurbished and resold. There will also be a café and library. There
will be computers and a reading area in the library. The computers will
have a book search so you can find books you want. They will be open
for research and educational purposes. The café will sell food like what
is at Bread Co. In the bookstore, the recycled books and reading
devices will be sold. Book orders will be available to order books not in
the store. Other than books, there will be small sections for movies and
toys. It will be built where there are not many bookstores are near to
increase sales and decrease the amount of travel needed to get to a
bookstore for local people. It will provide simple, much needed jobs at
the library, café, and bookstore for people who are unemployed. My
green bookstore company name will be Another Story: Green Books.

3. Marketing Plan
My targeted market will be bookworms or people who
need to use the computers but don’t have one. There
will be advertisements in magazines and on television.
A 30 second commercial would cost about 100$ per
commercial slot. The bookstore will have a website,
which will include contact information for the store
and . The store will have a Facebook account and
people will be able to contact the store that way.

4. Products and Services
The store will sell books made of recycled paper as well
as old books that have been donated. There will also be
a café and a library. The store’s competitors will be
stores like Barnes and Noble or Discount Educational
Supplies. My products will be better because they are
recycled.

5. Management Plan
The bookstore will have very simple jobs for unemployed
people. Workers will be neat and organized. There will
be one manager in each section: one in the store , one
in the library, and one in the café.

6. Financial Plan
The business will make money by selling used/recycled
books and reading devices such as Kindle or Nook.
Once the business gets going, it will fund itself. It will
cost money to advertise, but once the business starts,
the expenses will be covered.

7. Environmental Plan
My business will be green because it will be selling
recycled or used books, which will cut back on paper
production and pollution. The store will be located
where there are not many bookstores near so that not
as much travel is needed to get to a bookstore for local
citizens.

8. Work Cited
 http://www.gaebler.com/Television-Advertising-
Costs.htm