Principles of Presentation Delivery- Developing Your Elevator Speech

1. Presentation Delivery Principles of Tips on how to think like a Presenter Developing Your Elevator Speech John Fallon Presentation Skills Consultant

2. “ It doesn’t matter what you are selling; maybe it’s an idea for a new business, an existing product or service , or a project. It also doesn’t matter who you are selling it to; maybe they are an investor, a potential customer, or a potential client. In order to have a chance of closing the deal, you first need the audience to listen to what you have to say.” - Chris O’Leary

3. An “Elevator Pitch” is an overview of an idea, product, project, person or other Solution to a problem and is designed to get a conversation started.

4. An “Elevator Pitch” is designed to quickly catch the attention of the audience, persuade them to pay attention to what you have to say, and convince them that they want to hear more.

5. An “Elevator Pitch” answers the questions: What is it, Who needs it, Why do they need it future, and Who are you to see the problem and develop the solution?

6. An “Elevator Pitch” is Concise using as few words as possible

7. An “Elevator Pitch” is Clear so that it can be understood by anyone

8. An “Elevator Pitch” is Compelling by explaining the problem and the solution

9. An “Elevator Pitch” is Credible and explains why you are qualified

10. An “Elevator Pitch” is Conceptual and doesn’t go into too much detail

11. An “Elevator Pitch” is Concrete by being specific and tangible

12. An “Elevator Pitch” is Consistent by having each variation deliver the same basic message

13. An “Elevator Pitch” is Customized by addressing the specific concerns and concerns of the audience

14. An “Elevator Pitch” is Conversational by starting a conversation with an audience

15. An “Elevator Pitch” is designed to be a primer / intro to what you are selling

16. An effective “Elevator Pitch” is designed to give the audience just enough information to want to know more

29. Bottom line… ALWAYS BE PREPARED