1. Case study
Group 8
Kandy kastle
Group members :
1) Nur Syafiqah
2) Nur Farahiyah bt. Ziad
3) Nurzita bt. Zainudin
4) Nurhanani bt. Nik Mohd Hasyudeen
5) Nur
6) Nur Amalina bt. Yusof

2. Partner with Nascar for
Best tasting and fun attract boys whereas
loving, interactive Sanrio which is Hello
candy products Kitty to attract girls
Product : hard boiled candy, many types of
gummies, variable powdered candies,
marshmallow pops, compressed dextrose,
pressed candies, dark and milk chocolates
and hollow chocolates.

4. CASE STUDY
Larry Jones was Competitor: Cap
designing the Candy and
product of Kandy Candy Planet;
Kastle to attract Willy Wonka and
children. Jelly Belly; BAAT
(Bill, Ann, Ann
and Tom)

5. QUESTION 1 : TO WHAT CATEGORY OF NEW
PRODUCTS DOES THE SPIN POP BELONG?
The lollipop
Button
to press

6. NEW PRODUCT LINE
BAAT Enterprise Product that firm
product - Kandy has not previously
Kastle offered - enter
competitor established
market
(candy toy)

7. QUESTION 2 :
a) WHAT DO YOU THINK KANDY
KASTLE’S NEW PRODUCT
DEVELOPMENT STRATEGY IS?
b) WHY DO YOU THINK THE
DEVELOPMENT OF HELLO KITTY
PRODUCT LINE IS IMPORTANT?

8. a) Kandy kastle’s new product
development strategies is…..;

10. QUESTION 4
A) In what part of the product life
cycle are the candy and toy
categories?

12. B) What kind of future do you predict
for the novelty candy category?
 Bright future
- keep up to date
- promotion  repeat
purchasing
 Candy = children