1. Powering smarter marketing
Emailvision
WIFM Below the line Engagement
2012
Fareita Udoh
Partner Sales
Manager
www.emailvision.com

2. Agenda
● Our Expertise
● Our Customers
● Technology Evolution
● Changes in marketing budgets
● Change in customer engagement
● Acquisition Vs Retention
● ROI
● Customer Relationship Marketing #1
● Acquisition & Retention Rules
● What’s in it for a digital agency?
● Video
● Case Studies
● Client Focus
● Your Questions
www.emailvision.com

3. Delivering Automated Marketing Solutions since 1999
● International leader in email, mobile and social marketing
● 22 offices in 18 countries
● 800 employees
● 4000 clients
● 100 new clients / month
● $90M annual revenues / 40% organic growth
● Sending 550K global campaigns / month
● The 1st company to deliver SaaS Customer Intelligence
● The 1st company to integrate CI and Campaign Management
● Recognition as a technology leader by:

4. Some of our 4000+ Customers
www.emailvision.com

5. Technology Evolution
5

6. Marketing Automation Software spend will
reach $4.3B in 2015
www.emailvision.com

7. Change in engagement
Revenues
Mass email & social Targeted email & social Analytics driven
Marketing Marketing 1-1 Marketing
www.emailvision.com

8. Acquisition Is Sexy! Retention is
Boring...Right?
• Acquiring new customers can cost as much as five times more than
satisfying and retaining current customers.
• A 2% increase in customer retention has the same effect as decreasing
costs by 10%
• Depending on the industry, reducing your customer defection rate by 5%
can increase your profitability by 25 to 125%
• Customer profitability tends to increase over the life of a retained customer
www.emailvision.com

9. ROI
The DMA found that the average return on investment for every $1 spent on
email was $40.56 in 2011. That number far outstrips other marketing
channels. Though that number is an average that includes retention email, it
gives a good idea of the potential that email has as an acquisition channel.
www.emailvision.com

10. Acquisition Channel – Rules of Engagement
Respect subscribers Permission
Clarity Ban “batch and blast” from your
vocabulary
Continually optimize
Subject line Transactions Data is king
Content Data is precious
Layout/Images Behaviour
Calls to action Day or Time Delivered
www.emailvision.com

11. Customer Relationship Marketing = #1
Win Back
Reactivate Conversion
Customer
Ask for
Upsell
referrals
Cross Sell
www.emailvision.com

12. Retention Channel – Lifecycle
Automated Lifecycle programs can enhance customer satisfaction and
ultimately turn customers into profitable customers
www.emailvision.com

13. Retention Channel – Complimentary Tech
Automated marketing is enhanced with complimentary
technologies
• Abandoned shopping carts
• Abandoned browsing sessions
• Interactive web experience
• Prompts to shop
• Social media engagement using Facebook as a shop
front/encouraging shares and likes
www.emailvision.com

14. Abandoned Basket
www.emailvision.com

15. What’s in it for a Digital Agency? ££$$€€
• One of the world’s largest Telecoms provider
• We manage approximately 200 campaigns with them every month.
• 200 x £200 = £40,000 per month
40 different creative per month (including Template design and build)
40 x £1500 = £60,000 per month
6 days Consultancy & Strategy per month (including, reporting, optimisation /
split testing / test execution, strategic advise / support)
6 x £1150 = £6,900 per month
Total monthly revenue for this example = £106,900
Annual Revenue £1,282,800
www.emailvision.com

16. Nimble adaptable agency model
www.emailvision.com

17. Enterprise Edition Video

18. Enterprise Edition Customer
“We have now started to use
Emailvision’s Customer Intelligence and
within a couple of weeks we had access
to our data. We were easily able to start
applying information about our
customers directly into our campaigns.
With access to deeper insights into our
data, we have quadrupled our
conversion rate; significantly improving
our customer marketing lifecycle and
Customer Intelligence
engagement and it’s just the beginning.”
helped Republic
quadruple their Laura Henderson
conversion rates Online Marketing Manager
UK

19. Enterprise Edition Customer
“As soon as we started working with
Customer Intelligence it provided a new
and interesting perspective into our
customers’ behaviour.
Emailvision has provided Office with a
wealth of support and advice; as a result
the tool was set up quickly and
Using Campaign actionable customer insight could be
Commander Office Shoes derived right away.”
has experienced open rates
of 39% and Click-Through Sarah Snowden
rates of 19% CRM Manager at Office Shoes
UK
www.emailvision.com

20. Email and Mobile Customer
“Emailvision has developed a fast and
simple solution for us that keeps email
marketing in the hands of local
dealerships, while making it easy to
maintain consistency with our
corporate guidelines.
We’re now able to measure and learn
from the performance of our email
marketing and plan to use the
Using Campaign Commander information about our customers to
Mercedes dealerships can develop more sophisticated and
now deploy email campaigns relevant messages.”
in 60 seconds, achieving Michiel Corluy
open rates of 40% and click E-Business Officer
through rates of 11% Mercedes-Benz Cars
www.emailvision.com

21. Client Services
“The added value of Emailvision is not
only defined by its Campaign
Commander software. The expertise of
the support team, high value services on
a partnership basis together with
advanced technical consulting skills and
best practices is a great relief to us.
Unilever Europe uses Campaign
Commander for 37 different
It enables us to focus more on the
brands
coordination of our Brand-Online-
Activities. Well done!”
Jens Geilser
IT Partner Manager at Unilever
Germany