Keynote presentation I have delivered at DGIQ 2014 conference in San Diego. Video and audio can be found at http://vimeopro.com/vcube/dgiq2014

1. Mario Faria
1
The Chief Data Officer’s Quest
for Data Quality and Data
Governance
Mario Faria
June 24th, 2014
http://www.cdo-inc.com/

2. Mario Faria
2
Who am I ?
• Recognition as one of the 1st Chief Data Officers in the world
• Well recognized thought leader in Data Management, Data Science,
Analytics, CRM, Supply Chain and Operations Management
• 20+ years working with Information Technology, Management
Consulting, Financial Services, Retail, CPG and Private Equity
• Regular speaker at conferences throughout the world
• Contributor to magazines and publications
• Helping companies cross the Data & Analytics Chasm

3. Mario Faria
3

4. Mario Faria
4
Objectives
• Understand the CDO role
• Develop a strategy to manage your team
• Mobilize a cultural change inside your
company
with a Data Quality and Data Governance
perspective

5. Mario Faria
5
“We kill people based on metadata”
General Michael Hayden
Former Director of the NSA and the CIA

6. On
the
Chief
Data
Officer

7. Building
the
bridge
between
business
and
IT

8. Mario Faria
8
Chief Data Officer /
Chief Analytics Officer
Data Architect
Data Quality
Data Scientist
Data GovernanceData Operations

9. Mario Faria
9

10. Mario Faria
10
My first CDO role

11. Mario Faria
11
My second CDO role

13.
Pu:ng
together
the
best
data
team
you
can
find

14. 1-­‐Defining
the
mission

15.
Create
a
long-­‐term
Data
Strategy
with
regular
short
term
deliverables

16. Mario Faria
16

17. 2-­‐SelecDng
your
team

18. Find
the
individuals
who
their
personal
interests
are
aligned
with
your
defined
mission

19. Mario Faria
19
People
Management
Data
Management
Domain
Expertise
Technology
Skills for a Data Team

20. Mario Faria
20
Some important soft skills required
• Communication skills
• Curious
• Versatile
• Adaptable
• Comfortable in dealing with ambiguity

21. √

22. 3-­‐ImplemenDng
the
change

23.
Data
&
AnalyDcs
is
quite
easy
Changing
behavior
and
culture
is
extremely
hard
to
achieve

24. Gartner
:
“By
2017
the
CMO
will
Spend
More
on
IT
Than
the
CIO”

27. Mario Faria
27
“Enterprise Information Management is
putting together the right people at the
right time to manage the right data using
the right technology”
Robert J. Abate
Global Director, Enterprise
Information Management &
Analytics at Kimberly-Clark

28. Right
People
Right
Data
Right
Technology
Data
Quality
&
Data
Governance

30. Conclusions

31. 31
Chief
Data
Officer
CEO
CFO
CIOCMO
CAO
Provides actionable customer data to better
manage risk and drive improved business
performance with marketing & sales.
Minimizes a
company’s risk
and cost
inefficiencies by
better managing,
optimizing, and
creating
transparency of
business processes
and outcomes.
Provides actionable customer data
to marketing which justifies spend
on marketing activities, and
improves digital performance in the
marketplace
Enhances technology’s ‘seat at
the table’ and provides strategic
insights into how to best support
the companies business objectives
Standardizes data
across a company in
order for Analytics to
run complex
algorithms and
analysis
Chief Data Officer – Everyone’s Best
friend

32. The
Data Quality & Data Governance
Leader is the CDO best friend

33. How prepared is your
business to have
someone managing
data quality and
data governance
programs ?

34.
Accessing
the
data
maturity
level
of
your
organizaDon

35. It will take some time for the results
to show up

36. An upside investment in technology
is needed

37. It will require a dedicated team to implement,
manage and operate the quality and
governance programs

39. Everyone in the
organization is
responsible for
Data Quality and
Data Governance

41. Mario Faria
41
Thank you
Mario Faria
Chief Data Officer and Analytics Strategy Advisor
http://www.cdo-inc.com
www.slideshare.com/fariamario
Twitter : @mariofaria
mario.faria@cdo-inc.com
+1 (425) 628-3517