The Data Driven Business Attributes 2nd big data summit nov 2013

Presentation delivered at 2nd Big Data Summit in November 2013, in San Francisco

Technologie

The Data Driven
Business Attributes
Mario Faria
http://www.linkedin.com/in/mariofaria/
www.slideshare.com/fariamario
Twitter : @mariofaria
San Francisco, Nov 14th 2013

1
Mario Faria

We are the market leader
Software

Hardware

LOCATIONS WORLDWIDE:

Networking

Healthcare & Life
Science

New Markets
(XaaS and Industrials)

$9B
Recurring Revenue
under management

47 seconds
A renewal is closed

145+
Engagements worldwide

3
Mario Faria

The
Voyager
1
had

3
computers
with

68Kb
of
memory

and
8K
opera@ons

per
second

First iPhone had a
thousand more
computing power than
the Voyager 1

The
NSA's
Utah
Data
Center,
25
miles

south
of
Salt
Lake
City

How
is
NSA
storing
/

accessing
/
analyzing
/

combining
/
making

sense
of
all
this
data
?

How
long
will
it
take

un@l
we
have
all
the

power
in
our

companies,
homes
and

mobile
devices
?

2014
will
the
year

of
the
wearable

computer
and
sensors

Data is the oil of the 21st century

23
Mario Faria

Analytics is transforming
data assets into
competitive insights, that
will drive business
decisions and actions,
using people, processes
and technologies
27
Mario Faria

On Analytics
Statistics
Domain
Expertise
People

Data
Management
28
Mario Faria

Data
access
is
quite
easy

to
achieve

Transforming
data
into

something
useful
in
a

@mely
manner
is
tough

Enabling
Culture

Change
and
Becoming

a
Data
Driven

Organiza@on

The Dictatorship of Data – Robert
McNamara
Big data will be a foundation for
improving the drugs we take, the way
we learn, and the actions of
individuals. However, the risk is that its
extraordinary powers may lure us to
commit the sin of McNamara: to
become so fixated on the data, and so
obsessed with the power and promise
it offers, that we fail to appreciate its
inherent ability to mislead.
http://www.technologyreview.com/news/514591/the-dictatorship-of-data/
Mario Faria

31

The main drivers for
Analytics projects
•  Make more money
•  Reduce current costs
•  Improve efficiency

32
Mario Faria

The 3 Architectures a Company needs
to succeed
Business
Architecture
Data
Architecture

Technology
Architecture
35
Mario Faria

Foundations of the Data
responsibilities
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Data Strategy
Data Analytics
Data Insights
Data Architecture
Data Governance
Data Quality
Data Acquisitions
Data Operations
Data Policies
Data Security
Data Protection
36
Mario Faria

The Best of the Breed
Data & Analytics Leaders
•  Knows business and technology
•  Runs his/her team as a business
unit
•  Has multi-discipline skilled people
(technologists, mathematicians,
statisticians, business people as
well)
•  Manages quite well the back office
and front office functions
37
Mario Faria

How
to
promote

Business
Maturity

through
Analy@cs
?

Is it possible to promote Business
Maturity using Analytics, or is it the
other way around?

39
Mario Faria

Technology alone will not
change the previous results

40
Mario Faria

Which companies will
thrive in the near future ?
Is your company
going to lead,
influence or
follow when
using data and
analytics to
drive results ?
42
Mario Faria

It takes more
than just
data and analytics
for results to be
achieved

People
Data
Management

Processes

Data
Architecture

Programs
Analytics

Lessons to Analytical Success
•  People
•  Change Management (on going
program)
•  Culture
•  Organization Model
•  Processes
•  Architecture
•  and Analytics, of course
46
Mario Faria

Data
Thinking

Analyze

Synthesize

Research
Present

Motivation

Thank you
Mario Faria
Chief Data Officer
ServiceSource
www.servicesource.com
http://www.linkedin.com/in/mariofaria/
Founder of the Digital Mad Men
www.slideshare.com/fariamario
Twitter : @mariofaria
mfaria@servicesource.com
+1 (425) 628-3517

48
Mario Faria

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