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Final petro rabigh presentation
1. Petro Rabigh
IPO Awareness Campaign
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replication in any form is strictly prohibited
4. Our Pride:
Kingdom of Saudi Arabia
FAQ’s:
• Est. Pop 24m
• Pop. growth @ 3% pa
• 60% below 20yrs
• 13 provinces
5. Huge Source of Income
FAQ’s:
• Largest reserves of
petroleum in the world
(26% of the proved total)
• 75% of budget revenues
6. Generating great Cash
FAQ’s:
• Revenues $174bn in 2006
• Surplus $71bn in 2006
• GDP growth @ 4%
7. Where do the Government Invest?
Knowledge-
Transportation Based
Industries
Government
Investment
Information
Energy
Com. & Tech.
8. And through a series of New
Economic Cities & Mega Projects
“The impact of these economic cities by 2020 is $150 billion in
contribution to GDP growth, 1.3 million jobs to be created, and to
accommodate 4.8 million of the total population,”
Amr Al-Dabbagh
?
9. Saudi Petrochemicals,
massive expansion
Sabic subsidiary Saudi Kayan has signed an agreement
with China's HuanQiu Contracting & Engineering for the
construction of a new high density polyethylene plant in
Jubail Industrial City, with an annual capacity of 5.6m
tonnes of product.
10. Kingdom Aims to Become No.3
in Petrochemicals Sector
“We can safely say that the increase in
investments between 2005 and 2012 will
total $70 billion...”
Ali Al-Naimi
11. Kingdom is leading Middle East
“Middle East well positioned to become
global petrochemical hub & Saudi is
leading...”
Dow Chemical Company
12. Government Vision
Diversify the Economy - through industry
Rapidly build human resources
Expand public services
Encourage expansion of private sector
Streamline public sector/governance structures
13.
14. Saudis do feel it, and believe
that:
“Things are changing...”
16. In short:
The market is growing...
The economy is growing...
The population is growing...
The positive mood is growing...
The purchasing power is growing...
Great Opportunity To Capture & Drive Growth
57. Effect of the Communication Platform
on Public (B2C)
Public Awareness
Public Confidence
Public Information
Social Accountability
Increase in brand value
” ”حـيـــــبتـٌـــــب
58. Role of the Campaign
Position Petro Rabigh as Hot issue to the public
Make sure that the issue going to be over
subscribed, and it trades at immediate premium in
first day of trading
Increase the market capitalization of Petro Rabigh
when it starts trading in the open market
59. Brand Positioning Statement
To Saudis who believe that things are changing,
Petro Rabigh is a new leading Petrochemical
company that would contribute to the wealth of the
country, in tune with Saudi values and international
developments that fuels the economy so that it helps
make their life getting better.
Mode: Dynamic
Tone: Positive, optimistic, confident, responsible
and forward looking.
61. Petrochemicals
Petrochemicals are essential raw material to huge
amount of products
These products can be shaped and reshaped to
fulfil various consumer daily needs
Needs that if not satisfied life is going to be hard
” Shaping Life”
62. Effect of the Communication Platform
on Business (B2B)
Attract stakeholders
Keep stakeholders
Recruit employees
Attract business partners
Shift business focus
68. SCENE VO
We start in a nice bedroom
And a man putting the alarm
Off
(nice calm music at the
Background)
With magnificent equilibrium
The guy opens the curtain of advanced technology
of Sumitomo Chemicals
and significant quality of
He enters the bathroom
ARAMCO
69. SCENE VO
we build a future to be
We see him washing up
ideally suited to life.
Cut to his hand grabbing
The robe
There is an exceedingly
He flips the robe on his
harmonious balance of life;
shoulder
on land.
70. SCENE VO
The camera goes
Hence, the requirement of
To an extreme zoom
art and science is…
To the robe
The camera reveals
Threads in a factory. to enhance industrial
We see the process of the applications and…
Threads going in the machine
we zoom in to one of the
Fabrics that has the meet expectations.
Pattern of tree leaf
71. SCENE VO
The camera reveal a real
With extreme versatility..
Tree leaf
a drop of water goes down
and ability…
From the leaf
when the drop comes down
In the water it create a tailored for plastic products..
ripple
72. SCENE VO
The camera zoom out
we meet very specific
And reveal a glass of
technical needs…
water
The camera pans up and protect human health
That we are in bottling plant and the environment, …
the camera zooms in to keep the miraculous
To the cap of the bottle manner of the blue planet.
73. SCENE VO
The camera starts to crane
Down to a line of bottles
Then smoothly, the camera
We make sure that our…
Zooms in to the label
it reveals a real orange fertilizers offer
In a farm superior quality,..
74. SCENE VO
selection and value so it
The camera takes a wide
presents perfect balance
Shot of the farm
of nature.
The camera starts zooming Because we owe it
Out gradually from the farm to life on earth.
the camera pans up We know that earth is a
Until we see the surface planet teeming with life,..
Of the earth
75. SCENE VO
and we want to play
A scene of the glowing
a part of…
Planet earth
The logo starts morphing shaping your life, ..
From the planet
until we see the full logo everyday.
76. SCENE VO
Petro Rabigh logo
Petro-Rabigh …
Will appear
The tag line will appear Shaping Life
77. Vision vs. Action
“A Vision without Action is just a dream, an
Action without a Vision just passes the time,
a Vision with Action can change the world..."
Nielson Mandela
79. Who we are
Creative Cut is totally Saudi owned company established in
year 2005.
Though quite young in age has achieved big success in terms
of Client portfolio and billings.
Multi national professionals have come together to strengthen
the foundation of this organization.
We are steadily building a reputation for consistent work for a
wide range of clients. Large and small. Clients with huge
accounts. Even clients with tight budgets.
82. Standard Budget
Phase 1: Pre IPO
Item Creative Cost
8 Press Ads (teaser & revealer) 75,600.00
Outdoor: Unipole/ Giganto/ Megacom/ Mupi 22,400.00
Grand Total for Phase 1 98,000.00
Phase 2 : IPO
Item Creative Cost
4 Press Ads 37,800.00
Detailed Prospectus Brochure (for 85 pages) 29,750.00
Summery Prospectus Brochure (for 20 pages) 5,250.00
Summery Prospectus Press 7,000.00
Grand Total for Phase 2 79,800.00
Phase 3 : Post IPO
Item Creative Cost
4 Press Ads - English Language (Global Ads) 37,800.00
Grand Total for Phase 3 37,800.00
Client Servicing (Acount Management) 21,560.00
Total for All Phases 237,160.00
83. Extra Budget
Phase 1: Pre IPO
Item Creative Cost
4 TVC's (15 seconds) 52,800.00
Event Concept - 4 Roll Up Stands (80 x 2.20), Pop Up Stand (3 x 4), Banner (2.5 x 6) 16,800.00
Executive Kit ( Brochure, CD Rom flash based presentation, Gift item) 62,100.00
Grand Total for Phase 1 131,700.00
Phase 2 : IPO
Item Creative Cost
TVC (45 seconds) 13,200.00
Grand Total for Phase 2 13,200.00
Phase 3 : Post IPO
Item Creative Cost
TVC (45 seconds) - English Language (Global Ad) 26,400.00
Grand Total for Phase 3 26,400.00
Client Servicing (Acount Management) 10%