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Be Nice Or Leave
- 1. BE NICE OR LEAVE: A guide to being social
- 10. 14 HOURS OF VIDEO UPLOADED EVERY MINUTE 6.6 MILLION PHOTOS UPLOADED EVERY DAY 11.2 MILLION ENTRIES ON THE SITE 15 MILLION REVIEWS
- 11. s but on be not on emerging technologie “Our focus should of tices.” – Henry Jenkins, Professor emerging cultural prac When Old e Culture: , MIT and author of Convergenc Comparative Media and New Media Collide!
- 18. When did we start trusting strangers? Universal McCann - US January 2009
- 28. TRADE CONTROL FOR INFLUENCE
- 36. You EXPECT your VOICE to be HEARD
- 40. Communities already exist Instead, think about how you can help that community do what it wants to do. Mark Zuckerberg, CEO Facebook
- 54. 34
- 55. 34
- 73. faris@mccann.com farisyakob.com @faris
Notes de l'éditeur
- elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.