10 Social Media Practices Your Nonprofit Should Know + Do

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You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe. Takeaways: 1. A new framework to approach online communications opportunities 2. Why it's important to emphasize strategy over tools 3. Ways to connect social media with your website and other communications

Technologie

10 Social Media Practices Your
Nonprofit Should Know + Do

NTEN webinar
February 19, 2010

Farra Trompeter
farra@bigducknyc.com

It’s about reaching and connecting people

1.  Take a deep breath, and let go.
You're not in control anymore.

 © x [A]DIamond x

Claim your name

 http://www.usernamecheck.com

Claim your name

Facebook Vanity URLs: http://www.facebook.com/username/

2. Stop, look and listen.
Tie your goals to what people need,
and meet your audiences where they are.

 © robertcarlsen

Listening Online
•  Set up Google alerts, Technorati search, Twitter search, etc.
http://socialmedia-listening.wikispaces.com/Tools

•  Your organization’s name
•  Program or event names
•  Peer/competitor names and program/event names
•  Individuals connected to your organization
•  Your tagline or other key phrases
•  URL for any web properties (main website, blog)
•  Related issues/topics
•  Common misspellings
Source: Beth’s Blog, Beth Kanter

3. Build your strategy around reality.
Select the tools based on their purpose,
your audience, and what you can manage
re: staff time/$.

 © BoomeraATV

 Source: Beth's Blog: How Nonprofits Can Use Social Media http://
beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

4. Remember what you learned in kindergarten.
Be nice, share, and say thank you.

 © OMP Production

5. Emphasize the social in social media.
Use pictures + videos to share stories.
Schedule calls, meetups, and events
to connect online communities.

 © NeighborWorks America

6. Get personal.
Pick the right staff
and let them be themselves.

 © candleshoe

7. Be flexible.
Your community will move around;
the tools are going to change.

 © coolfunblog

8. Don't forget your website/integration.
Bring all your online communications
together and repurpose content.

 © fhoke.com

9. Expand your definition of success.
It's about content over numbers.
Building relationships v. “marketing”.

 © canuuwomenhistory.ca

Defining Success
•  Increased awareness of your cause
•  Shift in your org’s reputation
•  New and repeat program participants,
activists, donors
•  Increased requests for your programs
•  Pageviews/clicks/comments/fans/etc.
•  New email addresses/contact info
•  Signatures/actions taken
•  Dollars raised
•  Mentions online

10. Pause and evaluate.
Keep listening and give yourself time to build
community, trust & conversation.

 © Atelier Teee

In sum…

•  Social media ≈ conversation
•  Social media usage is growing, and
nonprofits are using it to promote and grow
their causes
•  Look before you tweet! Listen and plan
before diving in.
•  Choose the tools that are right for you, and
be ready to be flexible and open

Resources
• NTEN: We Are Media
http://www.wearemedia.org
• Case Foundation: Gear Up for Giving
http://www.casefoundation.org/social-media-tutorials
• Social Technographics
http://blogs.forrester.com/groundswell/
• Beth’s Blog: How Nonprofits Can Use Social Media
http://beth.typepad.com
• Frog Loop: Build Your Own Dashboard…
http://bit.ly/3JIwZ
• Duck Call blog
http://www.bigducknyc.com/blog

Stay in touch

bigducknyc.com/blog

facebook.com/bigduck
facebook.com/farratrompeter
twitter.com/bigduck
twitter.com/farra

farra@bigducknyc.com

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Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

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10 Social Media Practices Your Nonprofit Should Know + Do

1. 10 Social Media Practices Your Nonprofit Should Know + Do NTEN webinar February 19, 2010 Farra Trompeter farra@bigducknyc.com

2. What is social media?

4. It’s about reaching and connecting people

7. Claim your name  http://www.usernamecheck.com

8. Claim your name Facebook Vanity URLs: http://www.facebook.com/username/

9. If you lose it… ask for it back.

10. 2. Stop, look and listen. Tie your goals to what people need, and meet your audiences where they are.  © robertcarlsen

11.

12. Listening Online •  Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools •  Your organization’s name •  Program or event names •  Peer/competitor names and program/event names •  Individuals connected to your organization •  Your tagline or other key phrases •  URL for any web properties (main website, blog) •  Related issues/topics •  Common misspellings Source: Beth’s Blog, Beth Kanter

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14. 3. Build your strategy around reality. Select the tools based on their purpose, your audience, and what you can manage re: staff time/$.  © BoomeraATV

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18.  Source: Beth's Blog: How Nonprofits Can Use Social Media http:// beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

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21. 5. Emphasize the social in social media. Use pictures + videos to share stories. Schedule calls, meetups, and events to connect online communities.  © NeighborWorks America

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32. 8. Don't forget your website/integration. Bring all your online communications together and repurpose content.  © fhoke.com

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38. 9. Expand your definition of success. It's about content over numbers. Building relationships v. “marketing”.  © canuuwomenhistory.ca

39. Defining Success •  Increased awareness of your cause •  Shift in your org’s reputation •  New and repeat program participants, activists, donors •  Increased requests for your programs •  Pageviews/clicks/comments/fans/etc. •  New email addresses/contact info •  Signatures/actions taken •  Dollars raised •  Mentions online

40. 10. Pause and evaluate. Keep listening and give yourself time to build community, trust & conversation.  © Atelier Teee

41. In sum… •  Social media ≈ conversation •  Social media usage is growing, and nonprofits are using it to promote and grow their causes •  Look before you tweet! Listen and plan before diving in. •  Choose the tools that are right for you, and be ready to be flexible and open

42. - Resources -

43. Resources • NTEN: We Are Media http://www.wearemedia.org • Case Foundation: Gear Up for Giving http://www.casefoundation.org/social-media-tutorials • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com • Frog Loop: Build Your Own Dashboard… http://bit.ly/3JIwZ • Duck Call blog http://www.bigducknyc.com/blog

44. Stay in touch bigducknyc.com/blog facebook.com/bigduck facebook.com/farratrompeter twitter.com/bigduck twitter.com/farra farra@bigducknyc.com

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