Learn why mobile marketing is so important, and how to get started.

1. MAKING THE MOST OF MOBILE
Megan Horn

2. BE SOCIAL
@MeganHorn
@FarReach
@EntreFest
#EntreFest

3. A BUNCH OF
STATS

4. THE CENTER OF
YOUR MARKETING
WEBSITE

6. GOOGLE’S MOBILE UPDATE
AFFECTS…
Organic searches
on mobile devices

7. MOBILE IS NO LONGER OPTIONAL
• Users expect it
• Search engines prefer it
• Mobile devices dominate screen time

8. FORKED MOBILE SITE
• A separate, mobile site
• Often 2 sets of content to maintain
• Different experience compared to desktop
• Limited content and images

10. RESPONSIVE WEBSITE
• One website that adjusts to all devices
• One set of code and content to maintain
• Provides similar mobile and desktop
experiences

12. USE
DATA
TO MAKE
DECISIONS

13. WHAT DATA MATTERS?

14. WHAT DATA MATTERS?

15. WHAT DATA MATTERS?

16. WHAT DATA MATTERS?

17. WHAT THAT DATA TELLS YOU
• How much traffic is from mobile
• Which devices visitors are using
• How mobile device stats compare to
desktop
• Bounce rate
• Time on site
• Pages per visit
• Conversions

18. HOW TO USE YOUR NEW INSIGHT
• How quickly you need to transition to mobile
• Which platform(s) to focus on
• Which activities users try perform on mobile
• Where to focus testing

19. MOBILE FIRST

20. GOING MOBILE FIRST
Start mobile, expand to desktop

21. GOING MOBILE FIRST
• Make mobile a priority, rather than an
afterthought
• Test new web content, blogs, and social
posts on mobile

22. FREE GUIDE
www.farreachinc.com/entrefest

23. SERVICES
Custom
Software
Custom platforms
tailored to your
business, your
needs, and your
processes.
Web Design &
Development
User-friendly websites
with one common
purpose: driving your
business goals.
Internet
Marketing
Integrated online
strategies that build
your brand, drive
leads, and boost sales.
App
Development
We build apps that build
businesses, including
iOS, Android, Windows,
and web applications.

24. REACH OUT
Far Reach @farreach Far Reachfarreachinc.com