Privacy User Experience strategy, UI Design, perception of privacy, Designing privacy systems, social networking privacy, social software

1. Designing the Privacy User Experience An Experience Dynamics training WEB SEMINAR With Frank Spillers, MS

10. eTruste (2010): PII 73%; CC 69%; Marketing 44%; None 8%

12. Privacy leadership Commercial Privacy Bill of Rights Act of 2011 Store search logs for 18 months Source: Historical timeline adapted from Online Privacy Alliance 1998-2003; Patient Privacy Rights scorecard 2010 and current performance 2005-2011. GOOD BAD

13. Example: Facebook Wall WEAK

14. Example: Facebook Settings 3 clicks deep! WEAK

15. WEAK Example: Facebook

16. STRONG Example: Facebook

17. STRONG Example: Land’s End

18. STRONG Example: Flickr

19. STRONG Example: Flickr

20. Example: Dropbox WEAK

21. WEAK Example: Dropbox

24. “ Privacy means people know what they are signing up for in plain English , and repeatedly …” Steve Jobs

25. “ and that they can easily opt-out or control their privacy choices deliberately to get the best of social and data effects as suits their situation…” Frank Spillers

32. Example: LinkedIn GOOD

33. Example: LinkedIn GOOD

34. Example: Skype GOOD

36. IMPORTANT ANNOUNCEMENT

37. Nathaniel Perez, Eddie Gomez, Omar Mendez Head of social marketing, associate creative director, art director; Sapient Nitro for Fortune.com

38. Senior interaction designer, Smart Design Michael Jones for Fortune.com

39. Frank Spillers Experience Dynamics

40. Frank Spillers Experience Dynamics

42. Frank Spillers Experience Dynamics

43. Frank Spillers Experience Dynamics

45. thank you ! 1-800-978-9183 www.experiencedynamics.com Frank Spillers, MS [email_address]

46. About Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizations with removing the frustration and confusion that plagues most website and software development projects. Companies benefiting from Experience Dynamics actionable usability recommendations include AutoNation, IBM, Hewlett Packard, Intel, Verizon, Microsoft, Four Seasons, Washington Mutual, Bank One, Target, Land Rover, Providence Health System and KeyBank. About Experience Dynamics web seminars: Experience Dynamics offers a recurring set of usability web seminars on hot usability topics. The web seminars provide an overview and quick review of key issues and opportunities related to best practices in usability research. The seminars are presented by Frank Spillers, MS, a recognized expert in the field of usability engineering and user experience design. Experience Dynamics seminars are complimentary and are attended by companies including Intel, Citigroup, KeyBank, The Hartford, Fujitsu, Intuit, EMC Corp, Chase, US Bank, Apple, Amazon.com, Business Objects, Mentor Graphics, GM, Toyota and others.