The document summarizes a survey of media viewing habits of students at the University of Minnesota. It aimed to understand current habits, changes over the last 5 years due to new services, and how living situation affects viewing. The survey found most students prefer streaming video on smartphones and spend more hours on internet media like Netflix compared to 5 years ago. It also found living with others can influence viewing choices and quantity. Additional analysis is available at a provided URL.

1. What are Your Media Habits?
Created by:
-Elizabeth Hedin
-Idris Kamara
-Sarah Komperud
-Heather Keelon
-Alfonso Sintjago
-Maren Stoddard
-Sarah Walker

2. .
Questions We Wanted To Answer:
What are students’ current media
viewing habits?
Given that new services have been
introduced in the last 5 years, how have
students’ media viewing habits changed
over this period of time?

3. Focusing the Survey:
Included Participants:
Undergraduate and graduate students at the
University of Minnesota in Professor Stout’s
Principles and Methods of Evaluation class
Media Focus:
(a) Kinds of media preferred,
(b) Vehicles used to view media
(c) How the above have changed in the last 5
(d) How living situations effects the quantity of
viewing

4. Media
Viewing
Preferences

5. “It doesn't matter either way. I have specific shows that
I like to watch and if they're on TV I'll watch them there,
if not I'll look them up online.”
Media “I don’t have a preference. Mobile devices are more
convenient but traditional TV-based media can be more
Viewing relaxing since I sit on the couch.”
Preferences “I enjoy being at home, watching regularly scheduled
T.V., but internet-based allows me to watch it even if
I'm not home. I do like the limited commercials of
internet-based media.”

6. Hours Spent on
Internet Media

7. Hours Spent on
Non-Internet
Media

8. “An increase in usage of media,
particularly watching movies/shows via
the internet. Ease of access and very
Hours Spent on convenient.”
Non-Internet
Media “Yes, I really enjoy Netflix live
streaming. I watch TV in my own spare
time at my convenience.”

9. The Results: Now and Then
The Results: Now and Then
The Results: Now and Then
Change in
Viewing Habits

10. Change in
Media Viewing
Quantity

11. Cable Television Service

12. Streaming Video

13. Smart Phone Use

14. Current Living
Situation

15. “I used to live with a roommate
and get sucked into what she
was watching. I watch much
less TV now that I live alone”
“If someone I live with is
Current Living watching something I will
Situation probably join them.”

16. Additional information about our study including
additional graphs and correlations can be found at:
http://z.umn.edu/mediahabits