Rohit Talwar's presentation to ICCA Leipzig on the future of the corporate events and conventions, and the emerging findings from the latest Convention 2020 study.

1. The Future of Corporate and Association Events
+
Venue and Destination Strategies
ICCA Congress Leipzig
October 24th 2011
Rohit Talwar
CEO – Fast Future
rohit@fastfuture.com
www.convention-2020.com

2. Contents
• Presentation p3
• About Fast Future p 69
• Image Sources p 79

3. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Outside-in focus
• Multiple outputs Nov 2009 – December 2011

4. Organisations Need to Work on
3 Horizons in Parallel
1-12 Months 1-3 Years 3-10 Years
Operational Drive for Creating
Excellence Growth the Future

5. The World in 2020

6. The Survey Focus
Design Delegate Learning and
Drivers Experience Knowledge

7. Less but Bigger?
By 2020, compared to today, I expect there to be fewer but larger
conferences and exhibitions covering wide topics, industry
sectors, or "communities of interest" - with less choice of which events to
attend, but much more choice within the events themselves.
49%
1085 respondents

8. More, Smaller and Specialized?
By 2020, compared to today, I expect there to be a greater choice of many
more smaller, highly specialized conferences, exhibitions and meetings -
there will be much more competition from events wanting me to attend.
79%
1090 respondents

9. To help ensure focused outcomes, corporate and association meetings
will increasingly design their events around a few central topics with all
programme elements tightly integrated to these core themes.
(213 respondents)
70%
60%
50%
40%
30%
20%
10%
0%
Strongly Agree Disagree Strongly
Agree Disagree

10. What key delegate expectations will drive event strategies?
(8 options)
Rising participant
expectations – learning,
experience, facilities and
comfort
Pressure to deliver
tangible ROI, immediate
results and 'take aways'
Strong integration of social
media and inter-linking with
external audiences

11. What key strategic priorities do you expect for corporate and
association event owners over the next 1-3 years? (11)
Cost reduction Clear measurement of ROI
Shortened planning and execution cycles Greater use of Hybrid /Virtual

12. What innovations do you most expect to see in business
events over the next decade? (8 options)
Use of events to build Extensive value-adding Co-location of events
extended communities pre-event engagement
with attendees

13. What key features do you expect to see in the design of
corporate events over the next decade? (11 options)
“Relationship building" with Change Behaviour / Culture
external participants
Accelerated learning / Complex Problems Serve multiple roles

14. What major trends do you expect to see in the evolution of
association strategies for managing their event portfolios
over the next decade? (11 options)
Partnering w/ online communities Merger of events
Greater selectivity on events Use events to capture innovation

15. What key developments do you expect to see in the way
associations plan and manage individual events? (9 options)
Focus on developing new pricing models and
revenue streams
Revamping of trade
shows to become
solution fairs and
learning zones
Better profiling and targeting of attendees
e.g. addressing demographic blind spots

16. Associations will positively encourage member groups to form and run
events under their brand - providing administrative support and taking a
share of revenue. (210 respondents)
70%
60%
50%
40%
30%
20%
10%
0%
Strongly Agree Agree Disagree Strongly
Disagree

17. To survive in the face of intense competition, large association events will
increasingly seek to become key "industry happenings" - providing new
information, innovation, learning and experiences and creating an
atmosphere where people want to be (210 respondents)
60%
50%
40%
30%
20%
10%
0%
Strongly Agree Agree Disagree Strongly
Disagree

18. Associations will increasingly look to broaden their portfolio by
partnering with other suppliers who offer research, e-content,
conferences, webinars, virtual events and online communities that
directly compete for member attention (209 respondents).
70%
60%
50%
40%
30%
20%
10%
0%
Strongly Agree Disagree Strongly
Agree Disagree

19. In the face of economic uncertainty, what strategies do you
expect corporate and association event owners to adopt to
drive down costs? (14 options)
Closing unprofitable meetings Running shorter events
Merging of events Choosing cheaper host
destinations

20. What key revenue generating options do you believe
associations are most likely to adopt? (15 options)
Packaging and resale of wider Video capturing content for
event content resale
Demanding greater financial Launch events specifically
support from host cities/venues designed for resale

21. Which of the following do you expect to become increasingly
important factors in the design and delivery of business
events? (13 options)
Clear link between event design and goals Support for social media activity
Formats encourage open/deep dialogue More experimentation with hybrid/virtual

22. Which of the following do you expect to become increasingly
important features of the delegate experience? (10 options)
Genuine dialogue between Personalization - wider Participant rich - formats to
speakers and delegates choice of topics and support and encourage
session formats participation and social
learning during conference
sessions

23. What key roles do you see social media playing in the
management and delivery events over the next decade?
(13 options)
Improve event marketing, Increase delegate engagement before,
targeting and communications during and after the event
Enable instant feedback on sessions Online co-creation of events

24. The use of social media will rise rapidly in the next few years and then
decline over time – with the emphasis shifting to full engagement in the
live experience as a pleasant diversion from the increasing technology
dependence of our everyday lives (203 respondents)
60%
50%
40%
30%
20%
10%
0%
Strongly Agree Disagree Strongly
Agree Disagree

25. What key technology developments do you expect to see in
business events over the next decade? (12 options)
Affordable or free Wi-Fi Use of mobile ‘apps’ for networking
Online conference communities Telepresence links to remote
audiences

26. Knowledge management – Over the next decade, what strategies do you
expect business events to adopt to maximise knowledge exchange,
creation and capture? (11 options)
Knowledge portals to capture Use of events to create new
content generated knowledge networks
Detailed briefing of speakers Tools to access to (un)structured data

27. The smart phone / tablet and its successors will become the main
interaction point at events – enabling activities such as program guides,
knowledge and contact exchange, download of presentations and
documents, debate and dialogue, delegate interaction, audience response
and voting, speaker feedback and special interest group co-ordination
(202 respondents).
50%
40%
30%
20%
10%
0%
Strongly Agree Disagree Strongly
Agree Disagree

28. Venue Strategy, Management and
Ownership
The highest strategic priorities for venues by 2020 will be to
Create a more flexible set Differentiate themselves in Identify new markets e.g.
of service offerings in the face of increased emerging industry sectors,
response to customer competition professions and
demands associations

29. Venue Operations and Facilities
The highest strategic priorities for venues by 2020 will be to
Keep up with meeting Increase the flexibility of Retain and recruit the right
technologies and identify how venue space can be talent
those that will add value configured
for customers

30. Market Strategies
Over the next decade, which of the following service and market facing strategies
do you expect Venues to adopt as they seek to compete in a more intense global
environment?
Adopt environmental best Enter into international Seek to differentiate
practices as an expected alliances with other themselves on service and
standard rather than as a independent venues to bid customer experience
source of competitive for multi-year convention
advantage contracts from
associations and other
event owners

31. Over the next decade, venues will increasingly be expected to
offer more in-depth and comprehensive event design advice
and will seek to use this as a competitive differentiator
60 57
50
40
30 26
20
15
10
2
0
180 Respondents Strongly agree Agree Disagree Strongly disagree

32. Finance
What financial strategies do you expect to see venues adopt by 2020?
Focus on developing Provide incentives to Offer greater financial
ancillary revenue streams encourage repeat bookings support to attract incoming
events

33. Which of the following revenue earning
activities do you expect to see venues
adopt over the next decade?
Carry advertising in public Host live entertainment Create their own or 'joint
areas targeted at the such as concerts and ventured' consumer
demographic attending theatre performances focused events such as
each event food and wine fairs,
seasonal retail events and
local craft fairs

34. Over the next decade, publicly funded centres will be expected to play a
far greater role in supporting the local community – for example providing
low or no cost facilities for activities such as local art exhibitions,
community meetings and social functions
60 56
50
40
30
24
19
20
10
2
0
178 Respondents Strongly agree Agree Disagree Strongly disagree

35. Business Model / ROI Innovation
Free or Fantastic

36. As client budget pressures increase, venues will increasingly
be expected to offer direct financial support or underwriting
to attract the largest events
60 56
50
40
30
24
19
20
10
1
180 Respondents 0
Strongly agree Agree Disagree Strongly disagree

37. Over the next decade, in the face of intense competition,
there will be growing pressure to provide the core facility for
free and cover the costs through other revenue streams
60
50
50
40 37
30
20
11
10
2
0
Strongly agree Agree Disagree Strongly
179 Respondents disagree

38. What are the key drivers that will have
the greatest influence on the design of
new venues in the next decade?
Flexibility in use of Supporting a wide range Flexibility in use of
meeting rooms of possible future concourses / foyers /
technology solutions public spaces

39. What do you think will be the key long
term differentiators of successful venues
over the next decade?
Flexibility in use of the Staff, quality attitude and Ability to help event owners
facility capability generate additional
revenue streams

40. Which of the following Technology
Strategies do you expect venues to
adopt in the coming decade?
Connectivity - offer free Wi-Fi Marketing – offer 3D visuals, Event Intelligence – Adopt
to delegates and exhibitors virtual world showcases and smart tagging (e.g. RFID) of
online venue ‘walkthroughs’ trade show booths,
to showcase what is on offer delegates and meeting
rooms to enable production
of accurate information on
visitor behaviour

41. As the boundaries (start and end points) of events start to blur and event
owners seek to increase participant engagement before and after the
event, venues will increasingly need to provide solutions that support
such social media engagement
60 57
50
40
31
30
20
12
10
1
0
181 Respondents Strongly agree Agree Disagree Strongly
disagree

42. Destination Priorities 2011
Find Use web /social Prioritise key
differentiators in media more to events,
the face of promote the industries and
intense destination associations to
competition target
Image sources: lab.77agency.com / michael.hightechproductmanagement.com / 4.bp.blogspot.com

43. Destination Strategies 2015
Show ROI for Show longer More
event term contribution extensive
owners/delegates to economic data mining
development
Image sources: skylinetradeshowtips.com / dirtcheapgeo.com / backtothefuturetrading.com

44. The Opportunity
• Conventions and
Trade Shows are
a multi-billion
industry
• Major contributor
to knowledge
exchange and
business
creation
• But…
Image sources: annieandyiannis.com / img.ibtimes.com

45. To Win We Must Focus
‘Beyond Tourism’
Image source: asiatravel.com

46. ICCA Rankings - Subject Areas
The opportunity is to maximize knowledge transfer and value creation in
the key industries of the future…

47. Drive Economic Growth and
Job Creation
Image source: extlogics.files.wordpress.com

48. Maximizing Knowledge Sharing
through Business Events
Image source: library.nhs.uk

49. Showcasing Local Capability
Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter

50. Nurturing New Ventures and
Accelerating Emerging Industries
Image sources: teamaltman.com /
echnologylodging.com / picturesofcar.blogspot.com

51. New Networks, Partnerships and
Collaborations
Image source Tallberg Foundation

53. Korea - Priority Sectors
Tourism
Convention Services
Design
Distribution Services
Digital Content
R & D

55. DDP: DONGDAEMUN DESIGN PLAZA
Image source Seoul Tourism Organization

56. FLOATING ISLANDS ON SEOUL’S HAN RIVER

57. SEOUL STATION CONVENTION CENTER –
PROPOSED DESIGN

58. Link business events to government priorities
BESydney
Target
government Government
priority sectors invests in
for development BESydney
Work with
government and Community
institutions to
secure events
benefits
Events help
develop sectors
58

59. Priority sectors identified by government for
development
• Finance, Insurance & Professional Services
• Infrastructure and Construction
• Advanced Manufacturing
• Communication and Info Technology
• Retail
• Education and Research
• Agri-food
• Creative industries
• Mining
• Tourism
• Health and Allied Services
59

60. Case study approach
• 4th International AIDS Society Conference on HIV Pathogenesis
Treatment and Prevention (IAS 2007)
Led to the establishment of a major virology institute at the
University of NSW through initial investment by the Bill and Melinda
Gates Foundation later matched by government.
• 7th International Orthodontics Congress (IOC 2010)
Many Australian clinicians picked up knowledge about new
techniques and technologies. Conference led to significant funding
increase for the Australian Society of Orthodontists research
programs.
60

62. Citywide Alignment - London
Business Tourism Steering Group
 Senior group of industry figures with an interest in
developing London’s global events business, across
hotels, venues, transport, retail, corporate, agency, local
government
 Research on client perceptions of the destination
 Comparative study into competitor destinations
 Industry Forums
 Clearer understanding reached of a joined-up approach
 Recommendations and future approach

63. Leveraging Sporting Legacy
2015 2016* 2017 2018
• Rugby World Cup • NFL Super Bowl • World Athletics • FIFA World Cup
• Women’s Football • World Hockey Champs • Youth Olympic Games
World Cup Champions Trophy • Solheim Cup (Ladies’ • FIBA World Basketball
• Amateur Boxing • European Athletics Golf) Champs
World Champs Champs • Hockey Euronations • FINA Water Polo
• World Masters • Table Tennis World • IPC World Swimming World Cup
Athletics Champs Cup Champs (25m; • Track Cycling World
• World Disabled • LEN European Disability) Cup
Badminton Champs Swimming Champs • Track Cycling World
• World Team • Track Cycling World Cup
Badminton Champs Champs
• FINA Diving World
Series
• IPC European
Swimming Champs
• European Junior
Athletics Champs
• European Team *Olympic Year – may
Athletics Champs limit event feasibility
Image source: London & Partners

64. Abu Dhabi – 30 Year Vision
• Building an open, efficient, effective and
globally integrated business environment
• Adopting a disciplined fiscal policy that is
responsive to economic cycles
• Establishing a resilient monetary and
financial market environment
• Driving significant improvement in the
efficiency of the labour market
• Developing a sufficient and resilient
infrastructure
• Developing a highly skilled, highly
productive work force
• Enabling financial markets to become the
key financiers of economic sectors and
projects
Image source: redfiloeventarchitechts.blog.com

65. Abu Dhabi – Key Sectors
• Education
• Energy and Environment
• Healthcare
• Petrochemicals, Oil and Gas
• Pharmaceuticals
• IT, Telecoms + Communications
• Transportation and Logistics
• Construction
• Culture
• Food industry
• Manufacturing and Infrastructure
• Security and Defense
• Tourism
Image source: flickr.com

66. Abu Dhabi – Infrastructure
• Health – Cleveland Clinic Abu
Dhabi bringing high quality
medicine
• Education – In Abu Dhabi
branches of Yale University,
Sorbonne, New York
University and new Zayed
University
• Masdar City – World first zero
carbon, zero waste and car
free city
• Science and Technology
• A new surface transportation
Master Plan
Image source: mobilebillboardfranchise.com

67. Advantage Abu Dhabi
• A three-year Abu Dhabi Tourism Authority
initiative aimed at catalysing and seeding
innovative and viable business events
aligned to the Abu Dhabi Government’s
2030 Economic Plan
• Aimed at International Conferences and
Exhibitions
• AAD Recipient:

68. Conclusions
Where are the Opportunities?
• Foresight and Insight
• Learning
• Knowledge Leverage
• Value Assessment
• Experimentation

69. About Fast Future

70. Fast Future –
Travel and Meetings Industry
Services
• Live Events - Speeches, briefings and workshops for executive
management and boards of hotels, airlines, airports, venues,
CVB’s and associations
• Future Insights - Customised research on emerging trends,
future scenarios, technologies and new markets
• Immersion - ‘Deep dives’ on future trends, market
developments, emerging issues and technology advances
• Strategy - Development of strategies and business plans
• Innovation - Creation of business models and innovation plans
• Engagement - Consultancy and workshop facilitation

71. Fast Future
• Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments, people,
trends and forces shaping the future
• Clients
– ING, ABN Amro, Laing O’Rourke
– Marks and Spencer
– Airports - Aeroports de Paris / Schiphol Group
– Vancouver Airport Services
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,
O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore,
UK, US
– Convention Bureaus – Seoul, Sydney, London, San
Francisco, Toronto, Abu Dhabi, Durban, Athens,
Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– PCO’s - Congrex, Kenes

72. Hotels 2020 – Objectives
• Identify key drivers of change
for the globally branded hotel
sector over the next decade
• Examine the implications for:
 Hotel strategy
 Brand portfolio
 Business models
 Customer targeting
 Innovation

73. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Current studies on future strategies for venues and destinations

74. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

75. Designing Your Future
Key Trends, Challenges and Choices
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for leaders
• Strategic decision making framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to rohit@fastfuture.com

76. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing
Strategy Creation & Investment
Programmes
Development of
Implementation
Roadmaps

77. Example Projects
• Public and private client research e.g. :
– Development of Market Scenarios, emerging trends and strategies for key clients
– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical
Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society of
Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
– The Future of Human Resources
– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030

78. Example Clients

79. Image Sources

80. Images Sources p1
Page
4. Left to Right
1. http://www.guy-sports.com/fun_pictures/truck_art_pepsis_lg.jpg
2. http://www.automotive-insight.net/aston-martin-cars/pics/aston%20martin.jpg
3. http://www.kgwings.com/hawkeye/hawkeye05.jpg
5. Clockwise
1. http://www.etftrends.com/wp-content/uploads/2011/07/1_fullsize.jpg
2. http://blog.engglib2.upd.edu.ph/wp-content/uploads/2009/03/newsweek4.jpg
3. http://www.ft.com/cms/s/0/4b3799e6-5e04-11df-8153-00144feab49a.html#axzz1LCUOTVNv
4. Old people - http://batonrouge.myhomecareblog.com/files/2011/07/active_seniors4.jpg
5. http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg
6. http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg
7. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg
8. http://www.lostateminor.com/wp-content/uploads/2008/04/vertical_farming_1.jpg
10. http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg
6. http://www.wadefinancial.co.uk/wp-content/uploads/2010/06/5-Big-Questions.jpg
8. http://img125.imageshack.us/i/37922425e6c7b6607fcn5.jpg/
9. http://www.pcstelcom.com/images/stored/Eye%20Scan.jpg
10. Top to Bottom
1. http://www.authopublisher.com/downloads/2011/09/expectations.jpg
2. http://www.visualphotos.com/photo/2x4393669/us_dollar_bills_seen_through_magnifying_glass_maef01367.jpg
3. http://prosintraining.com/ssm/wp-content/uploads/2011/05/about_tweetnetworking_twitter1.jpeg
11. Clockwise
1. http://us.123rf.com/400wm/400/400/i9370/i93701010/i9370101000158/8098760-dollar-banknote-and-measure-tape.jpg
2. http://www.supplychain.cn/attachments/wysiwyg/4/Image/cutdollarbill.jpg
3. http://blog.aveventsolutions.com/blog/news-and-tips/virtual-or-in-person-meeting-what-makes-sense-when
4. http://www.ibm.com/developerworks/i/t-ar-f-methodology_ffffff.jpg

81. Images Sources p2
11. Left to Right
1. http://iamuphere.com/wp-content/uploads/2010/02/photo-online_community.jpg
2. http://mastersincommunication.org/wp-content/uploads/communication-skills.jpg
3. http://www.funnyhub.com/content_images/5855_2928_toys-r-us-and-hooters.jpg
12. Clockwise
1. http://rachellemiller.files.wordpress.com/2011/06/relationship_building_med.jpg
2. http://www.learn-spanish-with-ease.com/image-files/accelerated-learning.jpg
3. http://www.papermasters.com/images/corporate-culture-innovation.jpg
4. http://4.bp.blogspot.com/-oz-bbiP7DkA/TfkAINMjyEI/AAAAAAAABag/glAQJpzTUe0/s1600/Multiple-Hats1-296x300.jpg
13. Clockwise
1. http://www.mergersolutions.com/merger_flash_link.jpg
2. http://www.genyvoodoo.com/uploaded_images/online_communities_merged-762288.jpg
3. http://dgdwblog.files.wordpress.com/2011/02/dgdw_innovation.jpg
4. http://www.hawaiibusinessonline.com/wp-content/themes/directorypress/thumbs/standout.jpg?&w=150
14. Top to Bottom
1. http://goodvibeblog.com/wp-content/uploads/2010/06/revenue-streams.jpg
2. http://liveinvictory.org/wp-content/uploads/2010/11/solutions.jpg
3. http://linkbuilding.net/files/2010/11/geo-targeting.jpg
15.
http://www.leaderssociety.org/storage/Pros20and20Cons20of20Franchising.jpg?__SQUARESPACE_CACHEVERSION=12
68280790614
16. http://www.2spare.com/_media/imgs/articles/a127_mag1.jpg
17. http://annecauley.files.wordpress.com/2010/04/open-to-partnership.jpg

82. Images Sources p3
18. Clockwise
1. http://www.constructionlawtoday.com/uploads/image/Closied%20signl.jpg
2. http://irishherault.files.wordpress.com/2009/05/decimal-clock.jpg?w=350&h=262
3. http://www.vagabondjourney.com/2009-1/09-3543-cheap-hotel-sanliurfa.JPG
4. http://mmnconfluence.org/images/confluence.jpg
19. Clockwise
1. http://mercenarytrader.com/wp-content/uploads/2010/05/SIR-8-Folder.jpg
2. http://70.87.138.34/~p2events/images/audio_visual.jpg
3. http://www.franchisenote.com/wp-content/uploads/2010/05/franchise-resale.jpg
4. http://cache.20minutes.fr/img/photos/afp/2007-04/2007-04-12/article_SGE.OED45.120407100719.photo00.photo.default-
512x329.jpg
20. Clockwise
1. http://www.hilariousheadlines.com/wp-content/uploads/2009/10/funny-street-signs-10.jpg
2. http://blog.gremln.com/wp-content/uploads/2011/07/tweetup.png
3. http://point2agentblog.com/wp-content/uploads/2011/08/markram_ted_presentation.jpeg
4. http://eyc-unconference.wikispaces.com/file/view/unconference-wordle.jpg/157759147/unconference-wordle.jpg
21. Left to Right
1. http://sharperiron.org/uploads/2008/06/megaphone.jpg
2. www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpg
3. http://elzr.com/images/blog/screenshots/lift-participants-mosaic.jpg
22. Clockwise
1. http://www.iblogmarketing.com/wp-content/uploads/2010/06/target-marketing-300x213.gif
2. http://employeesworld.com/wp-content/uploads/2011/08/happy_employees3.jpg
3. http://cdn.thenextweb.com/au/files/2010/06/cocreate.png
4. http://www.zoomerang.com/blog/sites/default/files/Conference.jpg.jpg
23. http://www.wizmarketings.com/wp-content/uploads/2011/06/Austin-Social-Media.jpg

83. Images Sources p4
24. Clockwise
1. http://www.geekalerts.com/u/wifi-fan.jpg
2. http://www.computernewsme.com/wp-content/uploads/2011/07/mobile-apps.jpg
3. http://www.petri.co.il/images/cisco-telepresence-2.jpg
4. http://eventfusion.files.wordpress.com/2011/04/ciscogsx_homepage_sept09_.gif
25. Clockwise
1. http://www.enterprisebuilder.us/images/img1E.jpg
2. http://corp.oyogi.com/images/biz.jpg
3. http://knowledgecats.org/images/template/MindMeld_Logo.png
26. http://static.techspot.com/fileshost/newspics3/2010/intel-moorestown-smartphone-tablet.jpg
27. http://www.lwvor.org/images/LR108Biglook.jpg
28. Left to Right
1. http://www.lasersharks.com/wp-content/uploads/2008/04/2238136368279992.JPG
2. http://blogs.smh.com.au/enterprise/competition.jpg
3. http://profile.ak.fbcdn.net/hprofile-ak-snc4/41787_115063228519853_5847223_n.jpg
29. Left to Right
1. http://www.mpiweb.org/Libraries/ArticleThumbNails/Webinars-Icon_FutureOfMeetingTechnology.jpg
2.http://3.bp.blogspot.com/_KMaiZwydlOg/SsqiXrHcUbI/AAAAAAAABw8/_HEHRuIK_F0/s400/designgalleriet1formuswithlov
ese.jpg
3. http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/4/15/1302903822657/When-you-spot-talent-make-007.jpg
30. Left to Right
1. http://webconferencingcouncil.com/wp-content/uploads/2009/09/going-green.jpg
2. http://a5.sphotos.ak.fbcdn.net/hphotos-ak-snc6/188883_194059180634881_159040140803452_477934_3183211_n.jpg
3. http://www.smallbusinessdelivered.com/customer-service.jpg
31. http://designholeonline.com/wp-content/uploads/2008/08/dncinside.jpg

84. Images Sources p5
32. Left to Right
1. http://www.digecor.com/images/ancillary-revenue-bg.jpg
2. http://msptelemarketing.com/wp-content/uploads/2009/02/carrot-incentive.jpg
3. http://dotgiri.com/2009/02/04/simple-cost-cutting-techniques-and-methods-for-your-it-business/
33. Left to Right
1. http://sunrisepos.com/wp-content/uploads/2010/12/Copy-of-digital-signage2.jpg
2. http://www.yourengagement101.com/files/2011/04/concert-proposal1.jpg
3. http://www.bocaraton.com/images/Miami_Wine_Fair.jpg
35. http://www.eholidayindia.com/images/currency.jpg
36. http://www.marksinvestingblog.com/wp-content/uploads/2011/01/World_Currency_symbols1.jpg
37. http://nerdnirvana.org/wp-content/uploads/2010/03/free-beer-tomorrow.jpg
38. Left to Right
1. http://static.hometrend.org/2011/03/Meeting-Room-Office-Interior-Design.jpg
2. http://www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpg
3. http://inhabitat.com/vancouver-convention-center-expands-on-green/wp-
content/blogs.dir/1/files/east_facility_concourse.jpg
39. Left to Right
1. http://www.inhabitat.com/wp-content/uploads/11905_3_090415_000571.jpg
2. http://www.greatpeople4events.co.uk/images/Conference-staff3.jpg
3. http://www.digecor.com/images/ancillary-revenue-bg.jpg
40. Left to Right
1. http://newlyemerged.files.wordpress.com/2011/03/connectivity_image.jpg
2. http://www.knowtebook.com/uploaded/2008/05/3d-thumbnails.jpg
3. http://www.stronglink.cn/images/rfidnews.jpg
41. http://www.m3newmedia.net/wp-content/uploads/2010/12/social-media-marketing.jpg

85. Images Sources p6
42. Left to Right
1. http://lab.77agency.com/wp-content/uploads/social-networks_small.jpg
2. http://michael.hightechproductmanagement.com/2006/03/got_competitive_differentiatio.html
3. http://4.bp.blogspot.com/_9s8iqcCd0DY/RaTfsRYweqI/AAAAAAAAAKY/Uc6EoGot3P8/s400/juggle-400.jpg
43. Left to Right
1. http://www.skylinetradeshowtips.com/what-is-an-acceptable-cost-per-lead/
2. http://www.dirtcheapgeo.com/Quarterly_Savings.htm
3. http://backtothefuturetrading.com/
44. Top to Bottom
1. http://www.annieandyiannis.com/images/design/euro-notes.jpg
2. http://img.ibtimes.com/www/data/images/full/2010/11/12/52044-g20-leaders-stand-for-a-group-photo-at-the-coex-
convention-c.jpg
45. http://www.asiatravel.com/southkorea/prepaid/lotte_main/gifs/Korea_Seoul_Lotte_Room.jpg
47. http://nextlogics.files.wordpress.com/2008/07/economic-inequality8.jpg
48. http://www.library.nhs.uk/cmsimages/31_7D8A2102A_KM%20image.jpg
49. Left to Right
1. http://nanotech.sc.mahidol.ac.th/doc/plastic_electronics.jpg
2. http://blogs.dickinson.edu/mindmeetsmatter/files/2010/11/Plastic_Knowledge2.jpg
50. Left to Right
1. http://teamaltman.com/wp-content/uploads/2010/10/industry-and-data.jpg
2. http://picturesofcar.blogspot.com/2009/07/future-concept-car-pictures.html
3. http://www.technologylodging.com/wp-content/uploads/2010/05/food-biotechnology.jpg
51. http://www.tallbergfoundation.org/Portals/0/Images/T-roundtable%204.jpg
64. http://redfiloeventarchitects.blog.com/files/2011/04/ADNEC.jpg
65. http://farm4.static.flickr.com/3394/3191097011_460ded47de.jpg
66. http://www.mobilebillboardfranchise.com/Portals/85285/images/Changing%20world.jpg
68. http://www.lwvor.org/images/LR108Biglook.jpg