1. Event
Innovation
October 10th 2011
IMEX Las Vegas
Rohit Talwar
rohit@fastfuture.com
www.convention-2020.com

2. Contents
Presentation p3
About Fast Future p 36
Image Sources p 43

3. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Outside-in focus
• Multiple outputs Nov 2009 – December 2011

4. Engaging Gen Y / Gen Z
CEED Slovenia
http://www.borev.net/imf.jpg

5. Serving Multiple Learning Styles
PCMA Learning Lounge
http://www.borev.net/imf.jpg

6. Collaborative Design - LIFT
http://www.borev.net/imf.jpg

7. Collaborative Events – Gastro
http://www.borev.net/imf.jpg

8. Participant Rich Design
SPINCon

9. Total Immersion
Food Service Network
http://www.borev.net/imf.jpg

10. Gamification - Cisco

11. Co-located Breakouts
Globe Forum – Silent Conference
http://www.borev.net/imf.jpg

12. Trade Show Innovation
• Routes / Network
• Health Industry
Distributors
• United Food
Processors

13. Reinventing Trade Shows
Society of Automobile Engineers

14. Experience-Led Trade Show
Food Inspiration
http://www.borev.net/imf.jpg

15. Creating Experiences
Adelaide Convention Centre
http://www.borev.net/imf.jpg

16. Innotown – Simple and Slow
http://www.borev.net/imf.jpg

17. Rigorous Curation
/ Event Design

18. What’s the Technology Horizon?
Image source: Frog Design

19. Technology Gets Personal
By 2020 all conferences and exhibitions I attend will offer a totally
personalised experience, tailor-made to my needs, and offering
whatever technological tools are needed to make the event fully
interactive so I can engage with and influence the content of the event.
77%
Image source: msnbcmedia2.msn.com 1093 respondents

20. Total Customisation
In 2020, the personal comfort of attendees will be much more important to
organisers than today. Individuals will be able to obtain personalised menus at
meals, there will be many options for entertainment and relaxation, e.g.
customised seating. Organisers will make far better use of information about
individual attendees than they do today.
70%
Image source: gadgetheat.com 1093 respondents

21. Real Time / Predictive Analytics
Image source: regmedia.co.uk

22. TMT – Convergence and Immersion
Telephony Connectivity
• Voice • Cellular
• Messaging • Up to 14 bands
• SIM card • WLAN/BT
• Phonebook • GPS
• Ring Tones • NFC
• Security • FM
Data/ Multimedia
Enterprise • Camera 8-16M
• Camcorder
• 100Mbps
• 24M Color Display
• Email
• Memory (160GB)
• IMS
• Multiformat A/V
• Browsing
• HD Video/TV out
• VPN
• Games
• PIM
• Ecommerce
Software (50-100M Tps)
• Protocols • DRM
• Payments
• Middleware
• Applications
• User Interface
• Minimize fragmentation

23. What I Want – When I Want
Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com

24. New Analytics and a New Knowledge Infrastructure
Image source: techrepublic.com

25. Augmented Reality / Heads Up
Image sources L-R: image-acquire.com/
gawker.com / gizmag.com

26. Haptics / Holograms / Interactive Surfaces
Image sources L-R: tuvie.com /
flickr.com / blogspot. com

27. Haptics Technology
Image source: whistleout.com.au

28. Holographic Laptops
Image source: livetradingnews.com

29. Wearable Displays
Image source: dailythings.info

30. Immersive Web
Image source: lightgalleries.net

31. TeliaSonera in Sweden claims
a 76% reduction in carbon
dioxide emissions
• Reducing business travel by
more than 50%
• Increasing the use of tele-meeting
services, by 15-20% per year
76% CO2 • Reducing the office area/employee
reduction
by a total of 50%
• Reducing total energy consumption
by more than 30%
• Green electricity from 2007
• Introducing mobile working
2001 2009
Image source: Telia Sonera

32. TeliaSonera TelePresence
Meetings Stockholm-Helsinki
• Number of meetings: 464
• Reduced number of journeys: 1.392
– 500,000€ in travel costs
• Saved working time: 40 months
• Reducing carbon dioxide emissions by: 169,000 kg
Image source: Telia Sonera

33. Meeting Models
Source: Tandberg

34. Next Steps –
How Can You Get Involved
Tell us about
your event
innovations!
rohit@fastfuture.com
www.convention-2020.com

35. Roundtables organized by
1 – AMC or PCO?
2 – Insurance for Events
3 – Membership Recruitment and/or
Retention
4 – Using Events to Build Brand
Awareness
5 – Building Relationships in New
Markets
6 – Conference Sponsorship (A)
7 – Conference Sponsorship (B)
8 – Hybrid & Virtual Conferences (A)
9 – Hybrid & Virtual Conferences (B)
10 - Expanding to Latin America
11 – Green Meetings
12 - Holding a Meeting in China
13 - Social Networks & Online
Communities (A)
14 - Social Networks & Online
Communities (B)
15 – Using Social Media to Market
your Event
16 - TBC

36. About Fast Future

37. Fast Future
• Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas,
developments, people, trends and forces
shaping the future
• Clients
– Industry Associations
– GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK
– Governments in Dubai, Finland, Nigeria,
Singapore, UK, US
– Aeroports de Paris / Schiphol Group
– Vancouver Airport Services
– EADS / Siemens Airport Services
– Mauritius Duty Free
– Amadeus / Travelport
– Qatar Airlines
– Saudi Tourism Commission
– Intercontinental Hotels

38. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

39. Designing Your Future
Key Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com

40. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing
Programmes Strategy Creation & Investment
Development of
Implementation
Roadmaps

41. Example Projects
• Public and private client research e.g. :
– Convention 2020
– The Shape of Jobs to Come – Department for Business, Innovation and Skills
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Vision
to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Scenarios for the global economy for 2030 and the implications for migration
– Global Economies – e.g. The Future of China – the Path to 2020
– Winning in India and China
– Aviation and Airports e.g. Aviation 2030
– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trends
and challenges for the events industry
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats

42. Our Clients

43. Image Sources

44. Image Sources p.1
Page
1. http://www.artlex.com/ArtLex/ij/images/imagination_einstein.gif
4. http://www.ceedslovenia.org/web/SystemPhotos/Regional%20Conference%202011/Header%20web.jpg
5. http://jeffhurtblog.com/2011/02/10/why-pcma-learning-lounge-worked/
6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg
7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277
8. http://attendesource.com/accounts/register123/metroconnection/spin/events/spincon2011/header-3.jpg
9. http://www.foodservicenetwork.nl/
10. http://www.juxtinteractive.com/_media/images/hunt_lg_01.jpg
11. http://www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png
13. http://intrepidcs.com/themes/ICS/images/misc/ICSchina_2011.jpg
14. Left to Right
1. http://cdn.blisstree.com/files/2009/10/Chef-Zuma-Press-Michelle-sm.jpg
2. http://www.thechefalliance.com/userfiles/image/Chef/chef%202%20chefs%20prepping%20veggies.jpg
15. Left to Right
1.
http://ourlifeinoz.files.wordpress.com/2011/02/685375_thumbnail_280_sa_s_frist_state_wine_festival_2011_cellar_door_win
e_festival_adelaide-v1.jpg
2. http://www.adelaidecc.com.au/files/5366-800x533.jpg
17. http://www.traveltechnology.com/wp-content/uploads/2011/03/Airport-of-Tomorrow.png
18. http://www.frogdesign.com/images/dattoos_cs_1.jpg
19. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hmedium.jpg
20. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg
21. http://regmedia.co.uk/2008/03/18/google_adwords_machine.png
22. http://www.reghardware.com/2010/08/11/video_rim_blackberry_torch_9800/

45. Image Sources p.2
23. Left to Right
1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg
2. http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg
3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg
24. http://i.techrepublic.com.com/blogs/data-explosion.jpg
25. Left to Right
1. http://www.image-acquire.com/wp-content/uploads/2010/05/500x_firstforbes.jpg
2. http://images.gizmag.com/hero/frog2020.jpg
3. http://cache.gawker.com/assets/images/gizmodo/2009/06/interactive-data-eyeglasses.jpg
26. Left to Right
1. http://www.tuvie.com/wp-content/uploads/your-life-in-2020-frog-design1.jpg
2. http://4.bp.blogspot.com/_LYLNQSJkOcM/TMOyFH7Hv3I/AAAAAAAAACE/ISxznCcG6gw/s1600/SkinputImg1.jpg
3. http://www.flickr.com/photos/lukedebruijn/3991431571/
27. http://www.whistleout.com.au/blog/wp-content/uploads/2010/11/Haptic-Screen.jpg
28. http://www.livetradingnews.com/wp-content/uploads/hp_3d_laptop.jpg
29. http://dailythings.info/wp-content/uploads/2009/11/largest-wearable-display_d57eq_54.jpg
30. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg