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Follow Me: Tips & Tools to skyrocket followers using  Facebook, Twitter & Blogging Tweets LIVE during speech - Retweet, Comment, Share! Dave Cupples FatCowBusiness.com @FatCowBusiness Facebook.com/FatCowBusiness Background :doseofdigital.com
While in School age 15 in 1999 …  Image:onechickennugget.wordpress.com
From University Assignment to successful online store … Image:travelhouseuk.co.uk
Low hanging fruit and Gaps in the Market Tactically choose what people are demanding, not just blindly creating content Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches/Demand  ↓Less Competition/Websites Image:marspec.com
Google Insights for Search http://fcow.co/GI Image Source:zacjohnson.com
Top Searches & Rising Searches
SeoQuake for Firefox (Free) http://fcow.co/SQ Tells PR, Alexa Ranking, Backlinks, Domain age
SeoQuake tells you how hard it will be to get on Page #1 in Google …
Keyword Research Tools Wordtracker Keyword Tool - http://fcow.co/WT
Scrape Google Suggest
Übersuggest http://fcow.co/US
Spy on competitors and find their best / most shared content PostRank - Free http://fcow.co/PR
Don’t just blindly create backlinks … Spy on your competitors and find their most influential backlinks Image:edoyo.co.tv
Open Site Explorer - http://fcow.co/OS
Question & Answer Sites Yahoo! Answers - http://fcow.co/YA
LinkedIn Answers - http://fcow.co/LA
[object Object],[object Object],[object Object]
Safe guidelines:
< 200 follows a day
< 100 unfollows a day
Wait 3 days before unfollowingBest Tool -> Tweet Adderhttp://fcow.co/TA
e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig
Facebook Ads – Which Factors make the most difference: Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
Millward Brown Google Image Ads study 1000 men and 1000 women Shown 5000 random image ads > 10 million clicks Results: Cleavage – 75% Recognizable Brands – 10% Images Blended with content of website - 10% Everything Else – 5% Source:http://fcow.co/SM
Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT Source:Shoemoney.com 2010http://fcow.co/SM
61% of all clicks
71% of all clicks on the page
Even when foreign language text was used and presented to US English audience … 47% 58% 49% ,[object Object],[object Object]
Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com Image Source:aimclear.com
How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast.com
Facebook Ads: Higher CTR = Lower CPC For a CPC around 0.10EUR you need a CTR of approx 0.20%-0.30% (Source: akom360.de) ,[object Object]
Watch CPM campaigns carefully -> can waste money if CTR dropsImage Source:akom360.de
How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE
Free app - Static HTML: iframe tabs Tutorial -> http://fcow.co/IF iFrameEngine free iFrame reveal tab - http://fcow.co/HU
The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a  new customer Image:simpsoncrazy.com
First time customers Questions, Scammers, Timewasters,  Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com
Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com
If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com
$40 comm for $19.95 sale (200%) Possible by marketing on the back end -> selling many times over to existing customers Dating Tips Newsletter > 1 million subscribers Over $30 million sales per year http://fcow.co/DD
Spreets.com.au10 months = $40 million
Customer just placed their 89th order … their #1 customer has 246 Orders
Mint.com / Strongmail case study  Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks
A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source:strongmail.com - http://fcow.co/ST
How to supercharge email opt-ins  You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot:jonathanvolk.com
Pop it up and force them to make a decision -> increases signups by 500% PopupDomination -> http://fcow.co/PD Screenshot:johnchow.com
PLR Products (ebooks/videos) Warrior Forum – http://fcow.co/WF Master Resale Rights – http://fcow.co/MR
Comparison Effect – People buy based on what is next to it ,[object Object],[object Object]
Automatic Sharing by Users to Social Media – WP Plugins Sexy Bookmarks - http://fcow.co/SB Screenshot: leehopkins.net
Sharebar - http://fcow.co/SH Screenshot:mashable.com
Scheduling Facebook/Twitter Updates Tweetdeck (Free) - http://fcow.co/TD Great for twitter, schedule posts to multiple accounts, auto link shortening
Hootsuite (Best) http://fcow.co/HS Upload scheduled posts from Excel / CSV file  Full Facebook links with image preview
Syndicating Content from Blog / RSS to Twitter Twitterfeed.com
Syndicating Content from Blog / RSS to Facebook NetworkedBlogs - http://fcow.co/NB Step 2 - Syndication Step 1- Register a Blog
Automatically Syndicating your Content to Other Websites Zemanta – Firefox Add-on http://fcow.co/ZE
How Facebook and Social Media differ from Search Marketing Facebook says “find users before they search”  Earlier stage of sales funnel Different approach -> more “soft” sell Give value first and create desire  Not “hunting” but more like “fishing” Image:designdamage.com
Social Media Fans are a lot like women …
Case Study – Aquabumps.com Started by asurfer who posted photos of Bondi Beach every morning …
Started emailing a few mates to cheer them up at the office …
Give value first, build up desire, credibility and trust, and the $$$ will follow
Strategic Partnerships Find influencers with same target market Leverage off other databases Reciprocal email blasts Sharing on Facebook / retweeting on Twitter Guest posts – Provide content, get links Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net
[object Object],[object Object]
How Social Media is changing the web Your audience now has an audience Image:venturebeat.com
Keep in Touch Slides, Links, Tutorials on my blog: http://FatCowBusiness.com/AS Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com

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Affiliatsyd 2011- Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging

  • 1. Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging Tweets LIVE during speech - Retweet, Comment, Share! Dave Cupples FatCowBusiness.com @FatCowBusiness Facebook.com/FatCowBusiness Background :doseofdigital.com
  • 2. While in School age 15 in 1999 … Image:onechickennugget.wordpress.com
  • 3. From University Assignment to successful online store … Image:travelhouseuk.co.uk
  • 4. Low hanging fruit and Gaps in the Market Tactically choose what people are demanding, not just blindly creating content Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches/Demand ↓Less Competition/Websites Image:marspec.com
  • 5. Google Insights for Search http://fcow.co/GI Image Source:zacjohnson.com
  • 6. Top Searches & Rising Searches
  • 7. SeoQuake for Firefox (Free) http://fcow.co/SQ Tells PR, Alexa Ranking, Backlinks, Domain age
  • 8. SeoQuake tells you how hard it will be to get on Page #1 in Google …
  • 9. Keyword Research Tools Wordtracker Keyword Tool - http://fcow.co/WT
  • 12. Spy on competitors and find their best / most shared content PostRank - Free http://fcow.co/PR
  • 13. Don’t just blindly create backlinks … Spy on your competitors and find their most influential backlinks Image:edoyo.co.tv
  • 14. Open Site Explorer - http://fcow.co/OS
  • 15. Question & Answer Sites Yahoo! Answers - http://fcow.co/YA
  • 16. LinkedIn Answers - http://fcow.co/LA
  • 17.
  • 21. Wait 3 days before unfollowingBest Tool -> Tweet Adderhttp://fcow.co/TA
  • 22. e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig
  • 23. Facebook Ads – Which Factors make the most difference: Source:Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
  • 24. Millward Brown Google Image Ads study 1000 men and 1000 women Shown 5000 random image ads > 10 million clicks Results: Cleavage – 75% Recognizable Brands – 10% Images Blended with content of website - 10% Everything Else – 5% Source:http://fcow.co/SM
  • 25. Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used ClicktaleHeatmap / Mouse tracking software -> http://fcow.co/CT Source:Shoemoney.com 2010http://fcow.co/SM
  • 26.
  • 27.
  • 28.
  • 29. 61% of all clicks
  • 30.
  • 31. 71% of all clicks on the page
  • 32.
  • 33. Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com Image Source:aimclear.com
  • 34. How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast.com
  • 35.
  • 36. Watch CPM campaigns carefully -> can waste money if CTR dropsImage Source:akom360.de
  • 37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE
  • 38. Free app - Static HTML: iframe tabs Tutorial -> http://fcow.co/IF iFrameEngine free iFrame reveal tab - http://fcow.co/HU
  • 39. The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a new customer Image:simpsoncrazy.com
  • 40. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com
  • 41. Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com
  • 42. If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com
  • 43. $40 comm for $19.95 sale (200%) Possible by marketing on the back end -> selling many times over to existing customers Dating Tips Newsletter > 1 million subscribers Over $30 million sales per year http://fcow.co/DD
  • 45. Customer just placed their 89th order … their #1 customer has 246 Orders
  • 46. Mint.com / Strongmail case study Large scale split test offering customers 3 different incentives to refer friends to join mint.com via email or various social networks
  • 47. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source:strongmail.com - http://fcow.co/ST
  • 48. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot:jonathanvolk.com
  • 49. Pop it up and force them to make a decision -> increases signups by 500% PopupDomination -> http://fcow.co/PD Screenshot:johnchow.com
  • 50. PLR Products (ebooks/videos) Warrior Forum – http://fcow.co/WF Master Resale Rights – http://fcow.co/MR
  • 51.
  • 52. Automatic Sharing by Users to Social Media – WP Plugins Sexy Bookmarks - http://fcow.co/SB Screenshot: leehopkins.net
  • 53. Sharebar - http://fcow.co/SH Screenshot:mashable.com
  • 54. Scheduling Facebook/Twitter Updates Tweetdeck (Free) - http://fcow.co/TD Great for twitter, schedule posts to multiple accounts, auto link shortening
  • 55. Hootsuite (Best) http://fcow.co/HS Upload scheduled posts from Excel / CSV file Full Facebook links with image preview
  • 56. Syndicating Content from Blog / RSS to Twitter Twitterfeed.com
  • 57. Syndicating Content from Blog / RSS to Facebook NetworkedBlogs - http://fcow.co/NB Step 2 - Syndication Step 1- Register a Blog
  • 58. Automatically Syndicating your Content to Other Websites Zemanta – Firefox Add-on http://fcow.co/ZE
  • 59. How Facebook and Social Media differ from Search Marketing Facebook says “find users before they search” Earlier stage of sales funnel Different approach -> more “soft” sell Give value first and create desire Not “hunting” but more like “fishing” Image:designdamage.com
  • 60. Social Media Fans are a lot like women …
  • 61. Case Study – Aquabumps.com Started by asurfer who posted photos of Bondi Beach every morning …
  • 62. Started emailing a few mates to cheer them up at the office …
  • 63.
  • 64.
  • 65.
  • 66. Give value first, build up desire, credibility and trust, and the $$$ will follow
  • 67. Strategic Partnerships Find influencers with same target market Leverage off other databases Reciprocal email blasts Sharing on Facebook / retweeting on Twitter Guest posts – Provide content, get links Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net
  • 68.
  • 69. How Social Media is changing the web Your audience now has an audience Image:venturebeat.com
  • 70. Keep in Touch Slides, Links, Tutorials on my blog: http://FatCowBusiness.com/AS Facebook.com/FatCowBusiness @FatCowBusiness, @DaveCupples Dave@FatCowBusiness.com