The next phrase of marketing is to build an advocate community for your brand. Here are 8 different ways you can build your community.

2. Model Two: Corporate Voices

3. Model Three: User-Generated Campaign

4. Model Four: Loyalty

5. Model Five: Enthusiasts

6. Model Six: Association/Subcription

7. Model Seven: Peer Support

8. Model Eight: Events

10. Creation of a new service

11. Major changes to a new product or service

12. Market research into customer preferences

14. Number of Acted on Ideas

15. Latest Ideas

16. Case Study – My Starbucks Idea

18. Product or technology areas: direct communication between a product team and its users to keep them informed about news and activities and hear what they think.

20. Number of Comments against Post Dates

21. Number of Registered Users Trend

22. Case Study – CNA Blogs

24. Product launch or major new release

25. Lead generation program

26. Launch of new company or division

28. Number of Registered Users

29. Most Recent Contributors (5 or 10)

30. Case Study – NTUC Fairprice

33. Number of Page Views Trend

34. Top Contributing Members

35. Case Study – Converse Japan

38. Page View Trend

39. Profile Completeness

40. Case Study – HungryGoWhere.com

42. New Members this month (By level)

43. Most Active Members

44. Case Study - StartUp.biz

47. Total Questions vs. Open

48. Total Answers ($ amount per answer option)

49. Top Supporters

50. Case Study – Hardware Zone

52. Top Participants/Most Active Registrants

53. Case Study - Twestival

55. Facebook: facebook.com/rodericklow

56. Facebook Page: facebook.com/kinetiqbuzz

57. Twitter: twitter.com/rodericklow

58. Blog: expeditusmedia.com