A presentation i did for Singapore Computer Society regarding how Fortune 100 Companies use social media to enhance their business

1. How Social Media is Making an Impact on Fortune 100 Companies

2. Overview How Social Media is Changing the World Statistics of Fortune 100 Using Social Media Channel Fortune 100 Companies on Twitter What Twitter Can Do For Your Business Fortune 100 Companies on Facebook What Facebook Can Do For Your Business Fortune 100 Companies on Corporate Blogs What Blogs Can Do For Your Business Other Social Media Tools Your Business Can Use

3. How Social Media is Changing the World

4. Social Media Study by Burson-Marsteller The study examined the Fortune 100’s current use of key social media tools including Twitter, Facebook, Fanpages and Blogs Twitter -The study tallied official Twitter accounts for Fortune 100 companies Facebook-The study identified whether there was an established Facebook fan page for each company within the Fortune 100. Blogs -The study tallied whether each Fortune 100 company had a branded corporate blog easily accessible from its corporate homepage

5. Statistics of Fortune 100 Using Social Media Channel

6. Fortune 100 and Social Media

7. Fortune 100 Companies on Twitter

8. % of Fortune 100 companies having Twitter account

9. They Post at Least 4 Times a Week

10. Currently the Fortune 100 are using Twitter primarily

11. Currently the Fortune 100 are using Twitter primarily

12. UnitedHealth Group Using Twitter UnitedHealth Group started @ConnectingCare with Vice President and medical director of telehealth Jim Woodburn tweeting updates, responses, and announcements.

13. Walgreen and State Farm Insurance Promoting on Twitter

14. UPS Recruiting on Twitter Here, UPS posts a range of positions available in all of its different offices on @UPSjobs.

15. Largest 10 Account for Fortune 100 The following chart marks the growth of the largest ten accounts over the past month (June 15 2009 – July 15 2009). The dramatic increases suggest the growing popularity of Twitter as a means of communication with stakeholders.

16. Technology Industry is Most Active on Twitter

17. Locally Focused Twitter Account

18. Fortune 100 Companies on Facebook

19. Fortune 100 Companies with Facebook Page

20. Consumer Focused

21. CocaCola Use Facebook to interact with consumers

22. CocaCola Use Facebook to interact with consumers

23. Dell uses Facebook for discussion and as resources

24. Dell uses Facebook for discussion and as resources

25. Statistics of Fortune 100 Companies on Facebook 29% are actively communicating via Fan Page compared to 54% using Twitter account 25% are both active on Twitter and Facebook

26. Fortune 100 Companies on Comporate Blog

27. Fortune 100 Companies with Corporate Blog

28. What do they write about? Current projects External initiatives Corporation’s community involvement Corporation social responsibility involvement

29. Most Corporate Blog are authored by executives

30. They maintain number of blogs specfic to their products or services

31. Examples of companies using various Social Media Platforms

32. Ford Motor Promoting Mustang with Facebook Page

33. Ford Motor Promoting Mustang with Twitter

34. Ford Motor Promoting Mustang with Youtube Channel

35. Microsoft Promoting Internet Explorer with Facebook fan page

36. Microsoft Promoting Internet Explorer with Twitter

37. Microsoft Promoting Internet Explorer with Youtube

38. Social media Framework Perception Engagement Online Community Persuade Leverage Evaluate

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