SlideShare une entreprise Scribd logo
1  sur  18
Local Search Marketing Success ,[object Object],@FathomSEO  |  @KurtKrejny  |  @JosephDFox
[object Object],[object Object],[object Object],[object Object],Local Search Statistics
[object Object],[object Object],[object Object],[object Object],[object Object],No Expert Needed for Local Success
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Determining Your Best Local and Mobile Markets
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology & Local Online Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Content to Attract Local Traffic
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Places – The Basics
[object Object],[object Object],[object Object],Google Places – User Friendly Optimization
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Places – Analytics
Bing Places – User Friendly Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Local Social - Twitter
[object Object],[object Object],[object Object],Local Social - Facebook
[object Object],[object Object],Local Social - LinkedIn
[object Object],[object Object],[object Object],Local Social – Checking In
Local Promotions, Coupons and Offers Deals Discounts Promotions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Relationships and Loyalty
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What’s Next?
Questions? Kurt Krejny  - Director of SEM Best Practices  |  Joe Fox  - Local Product Manager @FathomSEO  |  @KurtKrejny  |  @JosephDFox www.fathomseo.com/blog

Contenu connexe

Plus de Fathom: A Digital Marketing Agency

SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitImportance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitBuilding a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitSocial Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Fathom: A Digital Marketing Agency
 
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitSocial Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitFathom: A Digital Marketing Agency
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsFathom: A Digital Marketing Agency
 
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionBusiness Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionFathom: A Digital Marketing Agency
 

Plus de Fathom: A Digital Marketing Agency (20)

SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing SummitSEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
SEO+Content. Overview. 2014 Cleveland Nonprofit Marketing Summit
 
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing SummitImportance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
Importance of Brand Identity. 2014 Cleveland Nonprofit Marketing Summit
 
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing SummitBuilding a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
Building a Digital Marketing Campaign. 2014 Cleveland Nonprofit Marketing Summit
 
PPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
PPC Advanced. 2014 Cleveland Nonprofit Marketing SummitPPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
PPC Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing SummitSocial Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit
 
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
Keynote Presentation. Surfing the Mega Trend for Nonprofits. 2014 Cleveland N...
 
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing SummitSocial Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
Social Media Beginner. 2014 Cleveland Nonprofit Marketing Summit
 
Managing Readmissions: The Key to Impacting Your Bottom Line
Managing Readmissions: The Key to Impacting Your Bottom LineManaging Readmissions: The Key to Impacting Your Bottom Line
Managing Readmissions: The Key to Impacting Your Bottom Line
 
SEO Live! Higher Ed Web SE
SEO Live! Higher Ed Web SESEO Live! Higher Ed Web SE
SEO Live! Higher Ed Web SE
 
Social Media and PR: ClickZ Live 2014
Social Media and PR: ClickZ Live 2014Social Media and PR: ClickZ Live 2014
Social Media and PR: ClickZ Live 2014
 
The 2014 Digital Patient Journey
The 2014 Digital Patient JourneyThe 2014 Digital Patient Journey
The 2014 Digital Patient Journey
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute Solutions
 
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'OrazionBusiness Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
Business Analytics: Keep the Customer in Mind | WAW | Jim D'Orazion
 
Analytics Case Studies | WAW | Tiffany Sumuel
Analytics Case Studies | WAW | Tiffany SumuelAnalytics Case Studies | WAW | Tiffany Sumuel
Analytics Case Studies | WAW | Tiffany Sumuel
 
Google Analytics for Ecommerce | WAW | Nick Mezlak
Google Analytics for Ecommerce | WAW | Nick MezlakGoogle Analytics for Ecommerce | WAW | Nick Mezlak
Google Analytics for Ecommerce | WAW | Nick Mezlak
 
Online Press Release Tips that Drive Results | PRNewswire
Online Press Release Tips that Drive Results | PRNewswireOnline Press Release Tips that Drive Results | PRNewswire
Online Press Release Tips that Drive Results | PRNewswire
 
Using Social Media to Build Your Brand
Using Social Media to Build Your BrandUsing Social Media to Build Your Brand
Using Social Media to Build Your Brand
 
SEO Basics | Getting Started with SEO & Content Marketing
SEO Basics | Getting Started with SEO & Content MarketingSEO Basics | Getting Started with SEO & Content Marketing
SEO Basics | Getting Started with SEO & Content Marketing
 
Building a Digital Marketing Plan
Building a Digital Marketing PlanBuilding a Digital Marketing Plan
Building a Digital Marketing Plan
 

Dernier

SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 

Dernier (20)

SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 

Local Search Marketing Success

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Local Promotions, Coupons and Offers Deals Discounts Promotions
  • 16.
  • 17.
  • 18. Questions? Kurt Krejny - Director of SEM Best Practices | Joe Fox - Local Product Manager @FathomSEO | @KurtKrejny | @JosephDFox www.fathomseo.com/blog