Search Engine Optimization (SEO) for Online Content Publishers

Search Engine Optimization (SEO) for Online Content Publishers - Creating a Strong SEO Foundation - Search Engine Optimization Techniques The Society of Professional Journalists Region 4 Spring Conference: Rise Up in Cleveland April 10, 2010

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction

[object Object],[object Object],[object Object],[object Object],[object Object],Creating a Strong SEO Foundation

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Scent of Information

[object Object],[object Object],[object Object],[object Object],[object Object],Search Behavior

[object Object],[object Object],[object Object],[object Object],Search Behavior

Components of SEO On-Site Off-Site Technical Management GET CONVERT MEASURE

Components of SEO (On-site) Look at… URL / Domain Name Visible Text Navigation Site Age Depth of Content “ Meta Data” Page Titles Footers Intra - Linking Keyword Density Search Engines Like..

Components of SEO (Off-site) Search Engines Like.. Look at… Blogs Articles / Guides News Releases Inbound Links Videos Social Media More Credible From… Than From… Directories Also Direct Traffic from… Forums Local Search Listings

Components of SEO (Technical) Look at… Search Engines Like.. Crawler Friendliness Content Mgt. Systems (CMS) Site Maps Code / HTML Analytics Navigation Can’t See Images Looks at… Duplicate Content Frames Error Pages CSS Validation / Errors No Roadblocks!

Components of SEO (Management) Understand Business Goals and Audience Accurate Analytics Keyword Rankings Quality Organic Traffic (relevancy, time on page, time on site, bounce rate, pages per visit) Key Performance Indicators (KPI’s) (RSS & E-mail Subscriptions, Social Media Sharing) Conversions (Member Registrations, Clicks on Ads, Article Sales, Freelance Service Inquiries)

Website Goals - GET / CONVERT / MEASURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Publishing Tips – News & Article Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Publishing Tips – Freelance Writers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],On-Page Search Engine Optimization

[object Object],[object Object],[object Object],[object Object],Page Titles and URLs

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[object Object],[object Object],[object Object],[object Object],Using Targeted Keywords in Titles and Content

[object Object],[object Object],[object Object],[object Object],Word Counts & Using Scannable Text

[object Object],[object Object],[object Object],[object Object],Link Structure and Linking to Relevant Pages

[object Object],[object Object],[object Object],[object Object],Updating Your Homepage Regularly with New Content

[object Object],[object Object],[object Object],[object Object],Dangers of Duplicate Content

[object Object],[object Object],[object Object],[object Object],Domain Age and SEO

[object Object],[object Object],[object Object],[object Object],Off-Site SEO and Link Building

[object Object],[object Object],[object Object],[object Object],[object Object],Encouraging Readers to Link From Their Sites

[object Object],[object Object],[object Object],The Importance of Anchor Text

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Search Engine Optimization (SEO) for Online Content Publishers

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Search Engine Optimization (SEO) for Online Content Publishers