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Making the most of AWS
    SlideShare Site


      Fatima Khakwani
Problem Statement
 There are over 300+ Slideshare presentations on the AWS
Slideshare page, and it continues to grow. With that many
slide presentations, it’s difficult to navigate through all this
content. Optimal categorization of the content would help
      improve viewership, and enable lead generation
Project Scope
•   Content Categorization
•   Channel Customization
•   Lead Generation
•   New Marketing Ideas
    – Integration with Social networks
    – Featured Events
How do other sites compare?


SlideShares       261     211     322     1,292

Followers         6,670   425     895     14,414

Tags              691     200     367      153

Presentation to
Follower Ratio
                  3.9%    49.6%   35.9%   8.9%
What about Twitter Sites?


Tweets           1,457    10,879       725       5,693

Followers        30,807   70,629     14,176    2,785,287

Tweets to
Follower Ratio
                 4.7%      15.4%      5.1%       0.2%


         Upshot: Lots of Twitter users to direct to
                   Slideshare website
Key Themes and Approaches
• Leverage more Slideshare PRO capabilities to
  – Drive more followers to Slideshare Site
• More AWS Specific Categorization
  – Better categorization to bring more structure to
    content
• More Social Media Integration
  – “Follow Us” on LinkedIn, Twitter, Facebook, YouTube
  – Twitter feed from AWS Tweets – cross pollinate both
    mediums
• AWS Thought Leadership
  – Track following by AWS Thought Leaders
AWS Content Boxes
•   Getting Started In AWS
•   Customer and Partner Presentations
•   Solution Architecture & Best Practices
•   Events
•   Audience
•   AWS Speakers
•   Webinars
•   Language
Getting Started – Introduction to AWS


 – EC2, EMR, Auto Scaling, ELB, CloudWatch
 – S3, EBS, Import/Export, Storage Gateway
 – RDS, DynamoDB, SimpleDB, ElastiCache
 – CloudFront, Route 53
 – VPC, DirectConnect
 – SWF, SQS, SNS, SES
Customer Presentations
• App Hosting, Analytics, Archive, Backup and
  Recovery, Big Data, Content Delivery, DR,
  ecommerce, Enterprise Apps, Federal, File
  Sharing, Government, HPC, Management &
  Tools, Media Sharing, Mobile Apps, PaaS,
  SaaS, Search Engines, Web Apps, Digital
  Advertising, Life Sciences, Gaming, Social,
  Financial Services, Publishing, Education,
  Travel, Telco, Healthcare
Solution Architecture & Best Practices
•   Security & Compliance
•   Reliability
•   Scalability
•   Disaster Recovery
•   Fault Tolerance and high availability
Events
•   AWS Summit Events
•   AWS Startup Events
•   Enterprise Events
•   Office Hours
Languages
• Japanese (Ken Tamagawa’s Site)
Audience
•   Startups
•   Small-Medium Sized Business
•   Enterprises (Fortune 1000)
•   State & Local
•   Federal
•   Partners
•   Venture Capital and Incubators
•   Developers
AWS Thought Leaders
•   Jeff Barr
•   Jinesh Varia
•   Matt Wood
•   Simone Brunozzi
•   Deepak Singh
•   Werner Vogels
Current SlideShare Site
Aws slide share-mockup v2
Aws slide share-mockup v2
Proposed SlideShare Site
Aws slide share-mockup v2
Aws slide share-mockup v2
Aws slide share-mockup v2
Aws slide share-mockup v2

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Aws slide share-mockup v2

  • 1. Making the most of AWS SlideShare Site Fatima Khakwani
  • 2. Problem Statement There are over 300+ Slideshare presentations on the AWS Slideshare page, and it continues to grow. With that many slide presentations, it’s difficult to navigate through all this content. Optimal categorization of the content would help improve viewership, and enable lead generation
  • 3. Project Scope • Content Categorization • Channel Customization • Lead Generation • New Marketing Ideas – Integration with Social networks – Featured Events
  • 4. How do other sites compare? SlideShares 261 211 322 1,292 Followers 6,670 425 895 14,414 Tags 691 200 367 153 Presentation to Follower Ratio 3.9% 49.6% 35.9% 8.9%
  • 5. What about Twitter Sites? Tweets 1,457 10,879 725 5,693 Followers 30,807 70,629 14,176 2,785,287 Tweets to Follower Ratio 4.7% 15.4% 5.1% 0.2% Upshot: Lots of Twitter users to direct to Slideshare website
  • 6. Key Themes and Approaches • Leverage more Slideshare PRO capabilities to – Drive more followers to Slideshare Site • More AWS Specific Categorization – Better categorization to bring more structure to content • More Social Media Integration – “Follow Us” on LinkedIn, Twitter, Facebook, YouTube – Twitter feed from AWS Tweets – cross pollinate both mediums • AWS Thought Leadership – Track following by AWS Thought Leaders
  • 7. AWS Content Boxes • Getting Started In AWS • Customer and Partner Presentations • Solution Architecture & Best Practices • Events • Audience • AWS Speakers • Webinars • Language
  • 8. Getting Started – Introduction to AWS – EC2, EMR, Auto Scaling, ELB, CloudWatch – S3, EBS, Import/Export, Storage Gateway – RDS, DynamoDB, SimpleDB, ElastiCache – CloudFront, Route 53 – VPC, DirectConnect – SWF, SQS, SNS, SES
  • 9. Customer Presentations • App Hosting, Analytics, Archive, Backup and Recovery, Big Data, Content Delivery, DR, ecommerce, Enterprise Apps, Federal, File Sharing, Government, HPC, Management & Tools, Media Sharing, Mobile Apps, PaaS, SaaS, Search Engines, Web Apps, Digital Advertising, Life Sciences, Gaming, Social, Financial Services, Publishing, Education, Travel, Telco, Healthcare
  • 10. Solution Architecture & Best Practices • Security & Compliance • Reliability • Scalability • Disaster Recovery • Fault Tolerance and high availability
  • 11. Events • AWS Summit Events • AWS Startup Events • Enterprise Events • Office Hours
  • 12. Languages • Japanese (Ken Tamagawa’s Site)
  • 13. Audience • Startups • Small-Medium Sized Business • Enterprises (Fortune 1000) • State & Local • Federal • Partners • Venture Capital and Incubators • Developers
  • 14. AWS Thought Leaders • Jeff Barr • Jinesh Varia • Matt Wood • Simone Brunozzi • Deepak Singh • Werner Vogels

Notes de l'éditeur

  1. Getting Started – Introduction to AWS: This should have one Introduction to AWS deck and a slide deck for each service Customer Presentations includes the following sub-categories:Web ApplicationsEnterprise ApplicationsBig Data and HPCDisaster Recovery and ArchiveMobile ApplicationsMedia Sharing
  2. If we remove the scroll bar on the side of the presentation, it would make it look more emphatic and create greater impact for the featured presentation.
  3. If we remove the scroll bar on the side of the presentation, it would make it look more emphatic and create greater impact for the featured presentation.
  4. If we remove the scroll bar on the side of the presentation, it would make it look more emphatic and create greater impact for the featured presentation.
  5. We insert the content box for connecting via other socail media such as twitter, facebook, Linkedin etc.The speakers or AWS thought leaders should be in the left pane and clicking on the respective person will show slides related to each individual. Like products and services, and solutions the other remaining categories will be listed with their related presentations featured therein.
  6. We insert the content box for connecting via other socail media such as twitter, facebook, Linkedin etc.The speakers or AWS thought leaders should be in the left pane and clicking on the respective person will show slides related to each individual. Like products and services, and solutions the other remaining categories will be listed with their related presentations featured therein.
  7. We insert the content box for connecting via other socail media such as twitter, facebook, Linkedin etc.The speakers or AWS thought leaders should be in the left pane and clicking on the respective person will show slides related to each individual. Like products and services, and solutions the other remaining categories will be listed with their related presentations featured therein.