Many social agencies in Pakistan or marketing firms pride themselves on providing a variety of services and work in digital media. We go further. Digital Tribe promises to maximize the ROI of your campaigns with a team of experts and well-functioning services, supported by strategic tools that have proven their worth. Thus, we are a digital media agency in Karachi that goes far beyond managing Facebook, Twitter and Linkedin. At Digital Tribe, we offer our clients a strategy of targeted digital marketing. With our expert team and ingenuity of business, Digital Tribe is an agency where we work in an environment of collaboration and open mindedness. We are non-conformists. We are the guys who will carry out business meetings over play station sessions. It is not surprising that Digital Tribe is quickly becoming most admired team of digital media agency in Pakistan. Strategists in the business world have been able to see how our group of digital advisors knows what makes consumers click. At Digital Tribe, we utilize various talents within our marketing agency to design the most effective digital strategies. Our clients therefore benefit from our boundless ingenuity and our inexhaustible energy in order to get the best return on their investment. Today Digital Tribe contributes to the success of digital business leaders in many sectors: services, media, e-commerce, health, sports, technology, entertainment and business to business. Our vision is to provide limitless solutions to businesses in the areas of digital marketing – an agency which engages customers for its clients through every digital avenue. As a passionate team of marketing thought leaders and Social Media insiders, we help companies not only understand what Social Media marketing is, but actually evolve the way they communicate with consumers. Our team is young and enthusiastic, which means we’re energetic, committed, cost effective and faster than the big boys.

15. Fawaad Saleem
CEO
Experience: 10 years
Worked with:
Assistant brand
manager
Key strengths: Team management, marketing insight, resource
optimization, and business strategy development
Assistant brand
manager
Karachi chapter
director

17. Naila Hasan
Digital marketing strategist
Experience: 10 years
Worked with:
Brand activation manager
Senior Account manager
Brand manager Lecturer in marketing
Key strengths: Dynamic, strategic thinker and content writing

18. Kanwal Akhtar
Business Development Manager
Experience: 5 years
Worked with:
Corporate trainerMarketeerMarketeerContractual hiring
Key strengths: Trainer, strategic thinker and educationist

19. Umar Javed
Client service manager
Experience: 2 years
Worked with:
partner Project associateMarketing associate
Key strengths: Strategic thinker, team leader, execution specialist

20. Akbar Khan
Operation Manager
Experience: 2 years
Worked with:
Social media agent Quality assurance
officer
Key strengths: team management, operation control and resource
optimization
Junior associate

21. Shahana Samad
Visualiser
Experience: 2 years
Worked with:
Key strengths: Creative concepts, Idea generation, conceptualization

22. Sana Lakha
Client service manager
Experience: 1 year
Worked with:
Key strengths: creative strategy and concepts, team leader, execution
specialist

27. CHALLENGE SOLUTION RESULTS
The target was to involve
people who love anything
associated to Horror
movies on social media and
increase user engagement
and to promote different
genre of horror movies and
events. The challenge was
to increase engagement
and fan following.
We started from ‘Zero’
Facebook likes, by
applying different
Facebook strategies
and playing with
different and
interactive content that
people will like and
start talking about us.
Once the strategy
was set, fans
started growing
and traffic started
coming and this
page has become
the only Horror
Movie page on
Facebook that has
1.5 Million likes.
HORROR
MOVIES

28. CHALLENGE SOLUTION RESULTS
To join Traveler|VIP in
capturing the best moments
in the middle east via your
Instagram. Whether that be
a stroll down the Corniche
in Abu Dhabi, a fine dining
meal “At The Top” of the
Burj Khalifa in Dubai, a
photo in front of the Sphinx
in Egypt, or anything else
that defines your lifestyle or
travels within the Middle
East. The challenge was to
invite people for the contest
The Travel Bloggers in
the Mena region give a
huge Push as people
from every part of the
region started taking
part and sending their
capturing moment
increases the interest
of contestants more,
we received hundreds
of images that took
part in the contest.
Result was based
on jury’s decision
as there were
three judges who
took part in
selecting the
best image and
that made this
contest a huge
success.
TRAVELLER
VIP

32. CHALLENGE SOLUTION RESULTS
To Develop a
Social Media
Monitoring Tool
for the Brand
team to assess
the ROI of Social
Media Efforts. It
was something
we have never
done & Facebook
Open Graph API
was unexplored
territory.
Create an application
from Scratch which
at the end of the day
gives the Brand team
report based on
Monthly & Quarterly
Data
The Application
was delivered &
Deployed in
Pakistan & Mena
Region.
P&G

33. CHALLENGE SOLUTION RESULTSPAKOLA
#DilBola
Campaign
Pakola was in its post
shut down phase where
the only engagement
that was arriving was
about it discontinuity
and unavailability.
There were in need of a
campaign that would
increase engagement.
We proposed a
campaign #dilbola which
was an add on to their
tagline. The big idea was
to take instances of daily
life of an average
Pakistani man and come
up with content which
was relatable. The
purpose was to get more
engagement and shares
The campaign resulted
in getting good number
of page likes and
engagement. The
overall reach increased

34. CHALLENGE SOLUTION RESULTSSEARLE
VITAMIN
WATER
The brand is new in the
market and is trying to
make its place. The brand
lacks awareness. They have
recently launched 4 new
flavors. The brief was to
keep the social media
campaign in line with other
social mediums such as TV
and outdoor, change
personality of the brand
and make it look classy yet
at the same time keep the
page informative.
We re currently doing a
campaign which is based on
the big idea of their TVC
“Kuch missing hai”. We’re
highlighting the flavors
individually, educating the
audience yet keeping the
page young and fun.
The TVC is getting
attention and hype.
There has been
engagement on the
page commenting
how the current one is
better than the
previous. There has
been a positive
change in the
feedback on the
overall brand, flavor
and brand personality

35. CHALLENGE SOLUTION RESULTSCHINA
GRILL China Grill has
recently started
delivery service. The
challenge from the
client was to change
the overall
personality of the
page from a
conventional Chinese
personality to fast
food personality.
We proposed to roll
out teasers for
around 15 days. The
delivery campaign is
now rolling. The
content revolves
around China Grill
being quick, healthy
placing it in the fast
food category.
This is an ongoing
venture and the
delivery has just
rolled out. People are
excited on the page
about the delivery.
There are queries
regarding the
delivery which is
going to be a KPI for
now.

36. CHALLENGE SOLUTION RESULTSILMESTERS
The challenge was
that Ilmesters was a
new school and
wanted to promote
themselves as the first
IB credited school. The
challenge was to first
educate the parents
what it was and then
generate admissions.
The solution we
proposed to them was
an Open House which
would give them an
opportunity to
introduce themselves
and engage with the
parents. We promoted
the event on Facebook
and other social
mediums.
The session resulted in
200 parents
participating in Open
House which was a
good for a starter.

37. THANK YOU 