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Memory,[object Object],How does memory work and how to manipulate it?,[object Object],PETR KOSNAR / PETR@FAXE.CZ,[object Object]
This is not a lecture.,[object Object],This is not a serious lecture.,[object Object],Don‘t hesitate to contribute,[object Object],Let‘s discuss it...,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
What is it good for?,[object Object],It‘s good to know how to:,[object Object],remember things,[object Object],help people to remember us,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Memory,[object Object],Sensory memory,[object Object],Working (short-term) memory,[object Object],Long-term memory,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Remember these words:,[object Object],Burma,   Greece,   Tibet,,[object Object],Iceland,   Malta,   Laos,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Try to Recall them,[object Object],Now.,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Remember these words:,[object Object],Switzerland,   Nicarague,   Botswana,,[object Object],Venezuela,   Philippines,   Madagascar,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Try to Recall them,[object Object],Now.,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Pronouncing time,[object Object],Matters.,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Intermezzo,[object Object],Take a break for 3 minutes and just relax.,[object Object],Take a sheet of paper and pen to record your thoughts as you simply let your mind wander...,[object Object],Your thought may include UX, memory, but does not need to.,[object Object],Just note down what comes to your mind. Whatever it is.,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Intermezzo,[object Object],Take a break for 3 minutes and just relax.,[object Object],Take a sheet of paper and pen to record your thoughts as you simply let your mind wander...,[object Object],Your thought may include UX, memory, but does not need to.,[object Object],Just note down what comes to your mind. Whatever it is.,[object Object],One final instruction: DO NOT THINK ABOUT A BLACK CAT!,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Long-term memory,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Try to remember them all,[object Object],At first, prepare a piece of paper but don‘t write anything yet.,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
LIST 1,[object Object],bed,[object Object],rest,[object Object],awake,[object Object],tired,[object Object],dream,[object Object],wake,[object Object],snooze,[object Object],blanket,[object Object],doze,[object Object],slumber,[object Object],snore,[object Object],nap,[object Object],peace,[object Object],yawn,[object Object],drowsy,[object Object],LIST 2,[object Object],water,[object Object],stream,[object Object],lake,[object Object],Mississippi,[object Object],boat,[object Object],tide,[object Object],swim,[object Object],flow,[object Object],run,[object Object],barge,[object Object],creek,[object Object],brook,[object Object],fish,[object Object],bridge,[object Object],winding ,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Try to Recall them,[object Object],Note them down,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Encoding specificity,[object Object],Recall is better if the retrieval context is similar to the encoding context,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Emotions and mood,[object Object],Pleasant stimuli     =>   remembered better (long, accurate),[object Object],Mood matches emotional nature of the item   ,[object Object],=> accuracy increased,[object Object],Anger and violence   =>   accuracy reduced,[object Object],Unpleasant memories fade faster,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Experts,[object Object],Remember things better,[object Object],		...but only in their field. Not in general.,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Experience,[object Object],= using the information in deep,[object Object],= remember better (long, accurate),[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Surprise, absurdity,[object Object],Works!,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Memory strategies,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Remember these pairs,[object Object],PUDDING – LUMBER,[object Object],JAIL – CLOWN,[object Object],ENVELOPE – SLIPPER,[object Object],SHEEPSKIN – CANDLE,[object Object],FRECKLES – APPLE,[object Object],HAMMER – STAR,[object Object],IVY – MOTHER,[object Object],LIZARD – PAPER,[object Object],SCISSORS – BEAR,[object Object],CANDY – MOUNTAIN,[object Object],BOOK – PAINT,[object Object],TREE – OCEAN ,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Do you remember?,[object Object],CANDY – __________,[object Object],PUDDING – __________,[object Object],SHEEPSKIN – __________,[object Object],JAIL – __________,[object Object],TREE – __________,[object Object],FRECKLES – __________,[object Object],HAMMER – __________,[object Object],ENVELOPE – __________,[object Object],LIZARD – __________,[object Object],IVY – __________,[object Object],SCISSORS – __________,[object Object],BOOK – __________,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
Remember these pairs,[object Object],SOAP – MERMAID,[object Object],FOOTBALL – LAKE,[object Object],PENCIL – LETTUCE,[object Object],CAR – HONEY,[object Object],CANDLE – DANCER,[object Object],DANDELION – FLEA,[object Object],MIRROR – RABBIT,[object Object],HOUSE – DIAMOND,[object Object],LAMB – MOON,[object Object],LIPS – MONKEY,[object Object],DOLLAR - ELEPHANT,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
DO YOU REMEMBER?,[object Object],LIPS – __________,[object Object],CAR – __________,[object Object],DANDELION – __________,[object Object],FOOTBALL – __________,[object Object],PENCIL – __________,[object Object],LAMB – __________,[object Object],HOUSE – __________,[object Object],DOLLAR - __________,[object Object],CANDLE – __________,[object Object],SOAP – __________,[object Object],MIRROR – __________,[object Object],Petr Kosnar / petr@faxe.cz / Faxe.cz,[object Object]
How to remember things?,[object Object],[object Object]
Keywords
Deep-level processing

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Memory /UXCamp Europe 2011/