My Destination Marbella is a travel guide website that provides locally informed content and globally targets visitors to Marbella, Spain. The website offers businesses cost-effective multimedia profiles that showcase them through virtual tours, videos, and images to over 18 million annual users. Profiles are updated in real-time and monitored through analytics to provide transparent exposure statistics and returns on investment.

1. Locally informed, globally inspired
Presentation Guidelines 2013
My Destination Marbella
MyDestination.com/Marbella

2. Targeting the local and global visitors to Marbella, 365 days a year.
Contents
• Who are we and what do we do?
• Business Profiles
• Social Media
• Multimedia
• Summary

3. A sophisticated global travel guide with a unique local touch
Destination guides with a difference
• My Destination was created in 2006
• My Destination is multi-award winning
• My Destination now attracts over 18 million users a year
• Local businesses that work with us receive an exceptional
marketing platform to showcase their company 365, 24/7
• My Destination gives results!
Neil Waller and James Street, Co-Founders
We have helped thousands of
businesses to present and
promote their products
worldwide.

4. A rapidly expanding company with a proven formula
6 continents, 120 destinations and growing…
Locally informed,
Globally inspired.

5. We have a HUGE global audience (Stats correct March 2013)
The Global statistics

6. Page 1 of Google via Google ads and organic ranking
How do people find My Destination?
1. SEO - First page Google results and Google Ads
We also use strategic Google
advertising to ensure that we are
positioned on the first page of
search results while our Head
office SEO team work on our
organic ranking for new parts of
the site.
If someone is looking for Marbella
information in Google…they will
find My Destination Marbella!

7. Global scale campaigns that captivate the online world
How do people find My Destination?
2. Global Marketing campaigns
My Destination latest Global campaign was the Biggest, Baddest, Bucket List competition-the largest prize in
travel to date with entries from over 115 countries and millions of views on the websites as a result
The winners are just about to start their journey of a lifetime and the Global press, social media networks and
travel bloggers of the world are eager to follow their adventures giving us a viral Global campaign for the
brand
When My Destination promotes their brand globally they do it on a huge scale!

8. Local marketing targets tourists and the local community
How do people find My Destination?
3. Local Marketing campaigns
The local experts on the ground organise their own local marketing campaigns too including:
• Radio advertising and talk shows
• Magazines and written travel features
• Flyers
• Branded merchandise
• Promotion by the local Tourist office
• Sponsorship and photographic coverage of local events

9. We engage with people on social media and direct them to the sites
How do people find My Destination?
4. Social media
All social networks
updated daily with
links to the site

10. Google Field Trip is the first of many partnerships we will form in 2013
How do people find My Destination?
5. Partnerships and affiliations
We are thrilled and
excited to have
partnered up with
My Destination and
have access to their
rich and insightful
content – Yennie
Solheim from Google
**Google Field Trip is set to become Google’s most popular Travel APP Worldwide**
Partnership with Google Field trip provides:
 Worldwide promotion of our brand
 Further marketing for the businesses featured
 Click through incoming traffic onto our sites

11. A proven track record of delivery
Why choose us for your online exposure?
WORLD CLASS
Our Head office team are leading the
way in Technical Design and
Development, SEO, Product
Development, Mobile Platforms and
marketing, Graphic Design, Content
Writing and Social media.
ORIGINAL & UNIQUE
Our users don't rely on 3rd party reviews for
information. Our local experts deliver the most
informative, insightful and up-to-date content for
our users which also means your business is
represented accurately and honestly too.
GLOBAL & LOCAL
We are a local business just like
you but we have a Global reach
to your potential clients
COST EFFECTIVE
Our Cost per exposure rates are
some of the lowest in the market
and we offer all our services in one
fully inclusive small monthly fee.
HIGH IMPACT
We offer Multimedia rich ,
accurate and engaging content
delivering a powerful marketing
solution for your business
INSTANT
We showcase your business in it's
best light 24 hours a day 365 days
a year from the moment you start
working with us
COMMISSION FREE
There are no hidden costs and we
don't take commission on the
enquiries you generate via the
exposure on our site.
FLEXIBLE
There are several different packages
dependent on your budget and desire
for return plus your profile can be easily
updated at any time with new
information and graphics.
TRUSTED
We have attracted over 18million
users a year and growing with a
regular base of returning visitor too.

12. Exposing your local business online to thousands of global customers
What do we do?
• Showcase your business 24 hours a day, 365 days a year both online and on mobile devices
• Create cutting edge Multimedia for your business
• Proactively promote and market your business to targeted potential customers
• Enrich travel experiences through local expertise
• Introduce you to new customers locally and internationally
• Click HERE to see a business profile

13. My Destination gives targeted, multimedia rich online exposure
What’s included in a Business Profile

14. My Destination gives targeted, multimedia rich online exposure
3 tiers of promotion to choose from
“The Platinum package
is our most exclusive
proposition and
guarantees the very
highest level of
exposure on our site
for the lowest possible
cost per exposure”

15. Virtual tours and video all inclusive in our business profile packages
Multimedia – our signature product
FACT : Multimedia generates over 500% more online
interaction

16. Multimedia videos
Multimedia is proven to stimulate higher customer engagement
• Information about travel products including videos
and reviews is vital in the purchase process
• Videos are also included with our profile
proposition and can be embedded into your site
free of charge
• It is estimated worldwide that over 4 billion videos
are viewed every day!

17. Our multimedia works online and offline to help your business
Multimedia virtual tours and images
“Having a Virtual tour of our restaurant has really helped us in our business. Not only for our resident guests, who can view
the restaurant before they come and visit, but also for our corporate events and weddings. I have clients who have never been
to our restaurant before, and it can be hard to explain where they will be seated, and what views they will have from their
table. Now I can just send them our virtual tour link…it helped me secure many bookings!”
General Manager, Tikitano Restaurant
• Virtual Tours can be embedded into your site
free of charge
• Virtual Tours bring a business to life online and
save you time dealing with booking enquiries
• Panoramic images are also created free of
charge with the Virtual tour

18. Our Client Interface enables you to view your exposure figures 24/7
The Client interface
What’s included:
• A Dedicated login interface
• Update your profile
• View stats pertaining to your
profile
• See just how little you pay per
exposure!
• Contact your local expert
directly

19. Encourage customers to choose your business
Recommended badge
‘Recommended’ badge links directly
through to your profile page

20. Flash animated adverts can TRIPLE the interaction and ROI
Further exposure options – Display advertising
What’s included:
• Design and creation of advert
• Flash Animated
• Direct link to your website or
profile on My Destination
Marbella
• Updates to design through the
year
What we promise:
• 2 advertisers maximum per
space
• Minimum 12 month term
Top Banner (Leaderboard size)
728x90 px
Box 1 & 2 Adverts
300x250 px

21. My Destination makes travel experiences more enriched
All the extras!
In addition to main content sections on the site we also offer
many other methods to gain additional exposure for your
business…
• Mobile version
• Travel articles
• Events Calendar
• Social media promotion
• Head office Blog
• Recommended badges and
stickers

22. A proven track record of delivery
Testimonials
“We have seen immense value added to our business through our gold profile on
My Destination Beirut. As a matter of fact, through My Destination Beirut we have
been able to target the Lebanese diaspora and foreign tourists in an economical
and effective manner, which have resulted in increased sales. The professionalism
of the team at My Destination Beirut and the features of the system have been
second to none. Thank you guys for a revolutionary product and great service.”
My Destination Beirut - Beauty Spa Sana
“My Destination Zimbabwe plays a major role in assisting us with communicating with
potential clients. We value the medium as a critical part of our strategy in capturing
clients who live across the globe.”
My Destination Zimbabwe - Rooney’s Event Hire Service
“Joe and the team at My Destination Tenerife work hard to ensure we get the maximum
exposure out of our restaurant profile. We’d fully recommend them to other companies.”
My Destination Tenerife - Restaurante Azafran

23. Local, national, international brands – all have success with us
Familiar names that work with us

24. Targeting the local and global visitors to Marbella, 365 days a year.
Summary
• Locally informed, globally inspired
• Multimedia rich
• Targeted online exposure
• Cost effective
• Proven Return on Investment
• Guaranteed and transparent
results

25. Locally informed, globally inspired
Presentation 2013
My Destination Marbella
Jessica White
Jessica.white@mydestination.com
MyDestination.com/Marbella