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WORLD IA DAY 2016 Practical Pitfalls Unraveled
Washington D.C.
PRACTICAL PITFALLS
UNRAVELED: 

PRACTICAL PITFALLS UNRAVELED
Insights for the growth seeking IA
PRACTICAL PITFALLS UNRAVELED
OUR GOALS
PRACTICAL PITFALLS UNRAVELED
‣ Move your projects forward
‣ Hands-on practice
‣ Tools to work with non-UXers
‣ Specific ways to advance your career
PRACTICAL PITFALLS UNRAVELED
Who we are
SARAH BROOKS
OUTCOMES PRODUCER
CAREER COACH
SARAH.BROOKS@GA.CO
PRACTICAL PITFALLS UNRAVELED
Who we are
FAZ BESHARATIAN
DESIGNER & INSTRUCTOR
FAZ@GA.CO
ARE YOU READY?
PRACTICAL PITFALLS UNRAVELED
(Cause we are & we’re stoked!)
PRACTICAL PITFALLS UNRAVELED
STORY TIME…
OR… A BIT OF HUMILITY!
KNOW-IT-ALL CLIENT
PRACTICAL PITFALLS UNRAVELED
PRACTICAL PITFALLS UNRAVELED
Know-it-all client
“Can we get this?”
BEEN HERE BEFORE?
PRACTICAL PITFALLS UNRAVELED
Skeptic Bored Apathetic
PRACTICAL PITFALLS UNRAVELED
WHAT ARE YOUR
CHALLENGES?
INSTRUCTIONS
‣ Partner A share a challenge you faced in a recent project (5 min)
‣ Partner B write it down on a post it note. 

‣ Partner B share how you might address this challenge. (5 min)

Partner A share what you did do, what you wish you had done.

PRACTICAL PITFALLS UNRAVELED
PRACTICAL PITFALLS UNRAVELED
SWITCH!
INSTRUCTIONS
PRACTICAL PITFALLS UNRAVELED
‣ Partner B share a challenge you faced in a recent project (5 min)
‣ Partner A write it down on a post it note. 

‣ Partner A share how you might address this challenge. (5 min)

Partner B share what you did do, what you wish you had done.

PRACTICAL PITFALLS UNRAVELED
LETS SHARE
PRACTICAL PITFALLS UNRAVELED
WHAT DID WE LEARN?
PRACTICAL PITFALLS UNRAVELED
PUT AN IDEA IN
THEIR HEADS
PRACTICAL PITFALLS UNRAVELED
MOVE YOUR PROJECTS
FORWARD
PRACTICAL PITFALLS UNRAVELED
CHOOSE A TACTIC,
WORKSHOP > MEETINGS
PRACTICAL PITFALLS UNRAVELED
ADVANCE YOUR TEAM TO
ADVANCE YOUR CAREER
INFLUENCE
PRACTICAL PITFALLS UNRAVELED
INFLUENCE
PRACTICAL PITFALLS UNRAVELED
INFLUENCE
PRACTICAL PITFALLS UNRAVELED
INFLUENCE
PRACTICAL PITFALLS UNRAVELED
INSTRUCTIONS
‣ Partner A practice using the flower analogy with a recent challenge 

‣ Partner B share your feedback, are you enrolled? 

PRACTICAL PITFALLS UNRAVELED
PRACTICAL PITFALLS UNRAVELED
SWITCH!
INSTRUCTIONS
‣ Partner B practice using the flower analogy with a recent challenge 

‣ Partner A share your feedback, are you enrolled? 

PRACTICAL PITFALLS UNRAVELED
PRACTICAL PITFALLS UNRAVELED
FIND YOUR TRIBE
PRACTICAL PITFALLS UNRAVELED
LETS SHARE
PRACTICAL PITFALLS UNRAVELED
THANK YOU!
FAZ BESHARATIAN
DESIGNER & INSTRUCTOR
FAZ@GA.CO
SARAH BROOKS
OUTCOMES PRODUCER
CAREER COACH
SARAH.BROOKS@GA.CO

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World IA Day – Practical Pitfalls Unraveled: Insights for the Growth-seeking IA