Creative Enterprise Education in Higher Education - Views from Art and Design Subject Lecturers

1. Crea%ve
Enterprise
Educa%on
in
Higher
Educa%on
-­‐ Views
from
Art
and
Design
Subject
Lecturers
Working
Paper
Frances
Brown
Coventry
University
Frances
Brown,
Coventry
University
•
4rownwork@gmail.com
•
@4rownwork

2. SUPPORT ECONOMY
EMPLOYERS
EMPLOYEES
INDUSTRY SME/MICRO
Gov’t
NESTA
CE Council
Champions
CREATIVE
SCHOOLS + FE
EDUCATORS ENTERPRISE USER Students + Family
EDUCATION Graduates
INDUSTRY STUDENT +
SOCIETIES ENGAGEMENT GRADUATE
INTERNS
Support
Staff RESEARCHERS Primary Stakeholder
Secondary Stakeholder
Tertiary Stakeholder
Board +
Directors
“Service
design
takes
a
more
holis4c
look
at
the
demand,
supply
and
strategy
of
a
service.
You
cannot
separate
in
any
HIGHER EDUCATION challenge
or
project
the
look
and
feel
of
the
service
and
the
opera4ng
systems,
processes
and
resources
that
deliver
it.”
Engine
(2009)
Frances
Brown,
Coventry
University
•
4rownwork@gmail.com
•
@4rownwork

3. “…
understanding
value
and
the
nature
of
rela4ons
between
people
and
other
people,
between
people
and
things,
between
people
and
organiza4ons
of
different
kinds,
are
now
understood
to
be
central
to
designing
services.”
(Kimbell,
2010)
Frances
Brown,
Coventry
University
•
4rownwork@gmail.com
•
@4rownwork

4. “Most
ins4tu4ons
seem
to
value
professional
development
for
all
students
but
there
are
widely
differing
levels
of
support
and
security
from
no
support
or
resources
and
low
security
in
future
to
large
scale
funded
departments
and
programs
that
are
fully
supported
and
accepted
as
part
of
ins4tu4onal
culture.”
Enterprise
Educator
(Brown,
2010)
Frances
Brown,
Coventry
University
•
4rownwork@gmail.com
•
@4rownwork

5. Engagement + Resistance Promotion + Alumni + Knowledge + Timing
Flagging Recognition Industry Understanding
Frances
Brown,
Coventry
University
•
4rownwork@gmail.com
•
@4rownwork

6. Subject Students Graduates
Staff
HEI
SERVICE
STRATEGY
Improved... Communication Satisfaction + Experience +
Understanding Learning Connection to
HEI
Effectiveness + Sharing
Informing Content + Delivery
Frances
Brown,
Coventry
University
•
4rownwork@gmail.com
•
@4rownwork